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Sports & Entertainment Marketing. Mr. Bernstein Sponsorship, pp 79-82 April 2, 2013. Sports & Entertainment Marketing Mr. Bernstein. Definition of a Sponsorship Giving money or donating products or services to another person, organization or event in exchange for public recognition. - PowerPoint PPT Presentation
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Sports & Entertainment Marketing
Mr. Bernstein
Sponsorship, pp 79-82
April 2, 2013
2
Sports & Entertainment MarketingMr. Bernstein
Definition of a SponsorshipGiving money or donating products or services to
another person, organization or event in exchange for public recognition.
Examples?
3
Sports & Entertainment MarketingMr. Bernstein
Reasons for SponsorshipsIncrease SalesIntroduce a New Product to a Large AudienceCompete where many customers are in one placeAssociate a brand with an event a target market is
interested inEarn goodwill of audience*Show commitment to communityEnter a new marketEntertain clients
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