Sports & Entertainment Marketing

Mr. Bernstein

Sponsorship, pp 79-82

April 2, 2013

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Sports & Entertainment MarketingMr. Bernstein

Definition of a SponsorshipGiving money or donating products or services to

another person, organization or event in exchange for public recognition.

Examples?

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Sports & Entertainment MarketingMr. Bernstein

Reasons for SponsorshipsIncrease SalesIntroduce a New Product to a Large AudienceCompete where many customers are in one placeAssociate a brand with an event a target market is

interested inEarn goodwill of audience*Show commitment to communityEnter a new marketEntertain clients