Social Media 102: How to Find the Right Social Media Tools For Success

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Social Media 102: How to Find the Right Social Media Tools For Success

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The Future of the Internet is Social

Google+“Google+ invites were being

sold on eBay for up to $27 each!”

Players may change but you MUST learn how to adjust

Start now or you will be behind by your competitors

Why Social Media?

How do you keep up with social media trends?

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2nd most visited website750,000,000 users

worldwide57% female 47% maleFastest growing

demographic 35+

The Big Players – Facebook

Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde

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30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc.

3.5 million events created each month

1.5 million local businesses have Facebook fan pages

Facebook Content Review

Do you have a Facebook Fan Page?

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3rd most visited website35 hours of video footage is

uploaded to the site ever minute

Demographic is 18-54 Millions of clips are marked

as “favorite” Millions of people subscribe

to channels every day

The Big Players – YouTube

Do you have a YouTube Channel? Credits: Amodiovaleria Verde

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9th most visited website 80% of Twitter usage is

outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience

The average number of tweets per hour is around 1.3m

The Big Players - Twitter

Source: Socialnomics author Erik Qualman

Do you have a Personal and/or Business Twitter?

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13th most visited website 101 Million Members

Worldwide41.1% female and 58.9%

maleFastest growing

demographic 35+80% of companies are using

LinkedIn to find employees

The Big Players - LinkedIn

Credits: Amodiovaleria Verde

How do use LinkedIn to benefit your company?

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Officially launched on May 2003

Operates in over 200 countries

Over 52% of LinkedIn members are located outside of the US

Used by 69 of the Fortune 100 companies

More than 1 Million companies have LinkedIn Company Pages

LinkedIn Facts

Credits: Amodiovaleria Verde

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Blog should be part of your website

Drive traffic with original content

Content is critical even more now with Google+

WordPress is one of the best blogging platforms

Create Social Media Hub

Do you have a Blog? Does it live on your website?

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The most popular CMS in use today

Powering nearly 8.5% of all websites

10,000+ plugins available100+ million total plugins

downloaded13+ million total downloads

of WordPress at a rate of approx. 2 per second

WordPress Fun Facts

*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

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Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony People

Who is using WordPress?

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How do I find the right social media tools?Introducing Social Media Matcher

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Must Have Social Media Tools for Facebook

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Showcase videos from your YouTube channel

All your videos will stay up to date automatically

Automatic wall posting when you add a new video to YouTube

Give fans an easy way to subscribe to your channel on YouTube

YouTube For Fan Pages

Do you have your YouTube channel on Facebook?

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Share your Twitterstream with your fans on Facebook

Gives them an easy way to follow you on Twitter

Introduce them to your Twitter account

Easy installation, free service!

Twitter For Fan Pages

Do you have your Twitterstream on Facebook?

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Share your LinkedIn profile with your fans on Facebook

Gives them an easy way to connect with you on LinkedIn

Introduce them to your LinkedIn profile

Easy installation, free service!

LinkedIn For Fan Pages

Do you have your LinkedIn profile on Facebook?

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Share your Blog with your fans on Facebook

New Posts are immediately published to your fan page

Gives them an easy way to subscribe to your content

Easy installation, free service!

NetWorked Blogs

Do you have your Blog Feed on Facebook?

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Share your company Media Kit, Presentations etc. with your fans on Facebook

Compatible with PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more!

Gives them an easy way to subscribe to your content

Easy installation, free service!

SlideShare

Do you have your Presentations on Facebook?

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Sell your products right on your fan page!

Supports more than 20 currencies worldwide

Easily integrates with PayPalGive your fans an easy way

to buy, share and like your products from Facebook

Payvment Ecommerce

Do you sell your products on Facebook?

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Get your Facebook engagement and ranking score

Check your competitors score

Monitor your score to improve your results

Go back and see if the changes you made are improving your results

Social Bug Facebook Score

Do you monitor your Facebook marketing score?

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Add your business to the Facebook Directory and Like Exchange

Get more visibility and likes for your pages, discover other businesses

Coming soon! User profiles, Badges, tags to create lists “recommend to friends”, “potential vendors” Think LinkedIn meets Foursquare

Like Social Media Directory

How do you promote your business and get likes?

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Must Have Social Media Tools for Twitter

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See how many people saw your Tweet and who they were

Run a free report for your hashtag, link or brand name

Find out the number of unique users who saw your Tweet

TweetReach

Do you monitor the effectiveness of your Tweets?

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Backup your entire Twitter account into a CSV. File

Save your Tweets, followers and people your following in just a few minutes

Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens

Tweetake

How do you store your Twitter information?

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Check the power of your Twitter profile compared to millions of other users

Get an instant grade and report

Monitor your grade to see how you are improving

TweetGrader

How do you monitor your Twitter success?

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A real-time online chat room for Twitter

Start sending and receiving tweets about your topic choice

Follow hashtags like #socialmedia and join in on conversation, build relationships and learn

TweetChat

How do you jump start Twitter conversations?

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Auto Tweet a welcome message to your followers

Setup targeted keywords and auto follow users

Monitor multiple Twitter streams and reply easily from one inbox

SendSocialMedia

How do you monitor your Twitter account?

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Easily clean up your Twitter account to remove those people who do not follow you back

Improve your ability to follow others by lowering you following to follower ratio

JustUnfollow

How do clean up your Twitter account?

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Break Out For Learning Session

1. Pick a partner

2. Learn about their business

3. Find two tools on Social Media Matcher that would benefit them

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Must Have Social Media Tools for WordPress

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Sell MembershipsCreate members only

contentSell Memberships Easily integrated with

PayPalMonetize your website

S2Member

Could you benefit from a Membership site?

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Add a like button to every post on your blog

Grow your social following easily by allowing your fans to promote your content

Like Button for WordPress

How do you get fans to promote your content?

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Easily add a retweet button to your blog

Let your fans easily post your content to their entire network

Grow your social network fast

Topsy Retweet Button

Could you benefit from more Twitter followers?

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Comments are indexed by search engines (SEO friendly)

Connected with a large discussion community

Increased exposure and readership

Discus Comment System

Could you benefit from a better comment system?

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Grade your entire website for SEO, social media and more!

Check on your score and see monitor your results

Comprehensive detailed analysis

Website Grader

How do you measure your website marketing?

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Available only inside Web Media University

Search our toolkit directory by your industry, business need, solution etc.

Find the right set of tools to save precious time and money

Access To Social Media Toolkits

How much time could you save with a toolkit?

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Continuing Education

Introducing WebMediaUniversity.com

Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification

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Special Limited Offer Today Only

3 Months WMU FREE (non-certification)

1 Hour FREE One-on-One Marketing Consultation

3-5 page Social Media Analysis Report

Total Value = *$500 FREE

*Be sure to signup for this offer before you leave!

*4 month minimum membership required

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Takeaways

What social media tools can help your business?

How much time can you save with these tools?

How do you plan on staying educated on social media?

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Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 513-204-9324

michelle@webmediauniversity.com