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Social Media 102: How to Find the Right Social Media Tools For Success. 1. Why Social Media?. 2. The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust - PowerPoint PPT Presentation
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Social Media 102: How to Find the Right Social Media Tools For Success
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The Future of the Internet is Social
Google+“Google+ invites were being
sold on eBay for up to $27 each!”
Players may change but you MUST learn how to adjust
Start now or you will be behind by your competitors
Why Social Media?
How do you keep up with social media trends?
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2nd most visited website750,000,000 users
worldwide57% female 47% maleFastest growing
demographic 35+
The Big Players – Facebook
Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
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30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc.
3.5 million events created each month
1.5 million local businesses have Facebook fan pages
Facebook Content Review
Do you have a Facebook Fan Page?
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3rd most visited website35 hours of video footage is
uploaded to the site ever minute
Demographic is 18-54 Millions of clips are marked
as “favorite” Millions of people subscribe
to channels every day
The Big Players – YouTube
Do you have a YouTube Channel? Credits: Amodiovaleria Verde
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9th most visited website 80% of Twitter usage is
outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience
The average number of tweets per hour is around 1.3m
The Big Players - Twitter
Source: Socialnomics author Erik Qualman
Do you have a Personal and/or Business Twitter?
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13th most visited website 101 Million Members
Worldwide41.1% female and 58.9%
maleFastest growing
demographic 35+80% of companies are using
LinkedIn to find employees
The Big Players - LinkedIn
Credits: Amodiovaleria Verde
How do use LinkedIn to benefit your company?
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Officially launched on May 2003
Operates in over 200 countries
Over 52% of LinkedIn members are located outside of the US
Used by 69 of the Fortune 100 companies
More than 1 Million companies have LinkedIn Company Pages
LinkedIn Facts
Credits: Amodiovaleria Verde
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Blog should be part of your website
Drive traffic with original content
Content is critical even more now with Google+
WordPress is one of the best blogging platforms
Create Social Media Hub
Do you have a Blog? Does it live on your website?
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The most popular CMS in use today
Powering nearly 8.5% of all websites
10,000+ plugins available100+ million total plugins
downloaded13+ million total downloads
of WordPress at a rate of approx. 2 per second
WordPress Fun Facts
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
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Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony People
Who is using WordPress?
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How do I find the right social media tools?Introducing Social Media Matcher
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Must Have Social Media Tools for Facebook
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Showcase videos from your YouTube channel
All your videos will stay up to date automatically
Automatic wall posting when you add a new video to YouTube
Give fans an easy way to subscribe to your channel on YouTube
YouTube For Fan Pages
Do you have your YouTube channel on Facebook?
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Share your Twitterstream with your fans on Facebook
Gives them an easy way to follow you on Twitter
Introduce them to your Twitter account
Easy installation, free service!
Twitter For Fan Pages
Do you have your Twitterstream on Facebook?
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Share your LinkedIn profile with your fans on Facebook
Gives them an easy way to connect with you on LinkedIn
Introduce them to your LinkedIn profile
Easy installation, free service!
LinkedIn For Fan Pages
Do you have your LinkedIn profile on Facebook?
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Share your Blog with your fans on Facebook
New Posts are immediately published to your fan page
Gives them an easy way to subscribe to your content
Easy installation, free service!
NetWorked Blogs
Do you have your Blog Feed on Facebook?
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Share your company Media Kit, Presentations etc. with your fans on Facebook
Compatible with PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more!
Gives them an easy way to subscribe to your content
Easy installation, free service!
SlideShare
Do you have your Presentations on Facebook?
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Sell your products right on your fan page!
Supports more than 20 currencies worldwide
Easily integrates with PayPalGive your fans an easy way
to buy, share and like your products from Facebook
Payvment Ecommerce
Do you sell your products on Facebook?
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Get your Facebook engagement and ranking score
Check your competitors score
Monitor your score to improve your results
Go back and see if the changes you made are improving your results
Social Bug Facebook Score
Do you monitor your Facebook marketing score?
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Add your business to the Facebook Directory and Like Exchange
Get more visibility and likes for your pages, discover other businesses
Coming soon! User profiles, Badges, tags to create lists “recommend to friends”, “potential vendors” Think LinkedIn meets Foursquare
Like Social Media Directory
How do you promote your business and get likes?
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Must Have Social Media Tools for Twitter
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See how many people saw your Tweet and who they were
Run a free report for your hashtag, link or brand name
Find out the number of unique users who saw your Tweet
TweetReach
Do you monitor the effectiveness of your Tweets?
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Backup your entire Twitter account into a CSV. File
Save your Tweets, followers and people your following in just a few minutes
Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens
Tweetake
How do you store your Twitter information?
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Check the power of your Twitter profile compared to millions of other users
Get an instant grade and report
Monitor your grade to see how you are improving
TweetGrader
How do you monitor your Twitter success?
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A real-time online chat room for Twitter
Start sending and receiving tweets about your topic choice
Follow hashtags like #socialmedia and join in on conversation, build relationships and learn
TweetChat
How do you jump start Twitter conversations?
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Auto Tweet a welcome message to your followers
Setup targeted keywords and auto follow users
Monitor multiple Twitter streams and reply easily from one inbox
SendSocialMedia
How do you monitor your Twitter account?
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Easily clean up your Twitter account to remove those people who do not follow you back
Improve your ability to follow others by lowering you following to follower ratio
JustUnfollow
How do clean up your Twitter account?
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Break Out For Learning Session
1. Pick a partner
2. Learn about their business
3. Find two tools on Social Media Matcher that would benefit them
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Must Have Social Media Tools for WordPress
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Sell MembershipsCreate members only
contentSell Memberships Easily integrated with
PayPalMonetize your website
S2Member
Could you benefit from a Membership site?
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Add a like button to every post on your blog
Grow your social following easily by allowing your fans to promote your content
Like Button for WordPress
How do you get fans to promote your content?
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Easily add a retweet button to your blog
Let your fans easily post your content to their entire network
Grow your social network fast
Topsy Retweet Button
Could you benefit from more Twitter followers?
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Comments are indexed by search engines (SEO friendly)
Connected with a large discussion community
Increased exposure and readership
Discus Comment System
Could you benefit from a better comment system?
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Grade your entire website for SEO, social media and more!
Check on your score and see monitor your results
Comprehensive detailed analysis
Website Grader
How do you measure your website marketing?
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Available only inside Web Media University
Search our toolkit directory by your industry, business need, solution etc.
Find the right set of tools to save precious time and money
Access To Social Media Toolkits
How much time could you save with a toolkit?
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Continuing Education
Introducing WebMediaUniversity.com
Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification
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Special Limited Offer Today Only
3 Months WMU FREE (non-certification)
1 Hour FREE One-on-One Marketing Consultation
3-5 page Social Media Analysis Report
Total Value = *$500 FREE
*Be sure to signup for this offer before you leave!
*4 month minimum membership required
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Takeaways
What social media tools can help your business?
How much time can you save with these tools?
How do you plan on staying educated on social media?
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Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324
