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Social Media 102
Joanna McLeod So Content
26 May 2010
What we're going to talk about
1) Twitter2) Blogging3) Facebook4) Questions
Please feel free to ask questions along the way as well
My assumptions:
●You are aware of what social media is
●You believe that social media may have some value to your organisation
●You may be dabbling your toes in the water already
Twitter's three main uses
1. Sharing information2. Customer service3. Monitoring what people are saying about you.
Share information with your customers
Provide customer service via Twitter
Find out what people are saying about you
Blogging
What good blogs do:
● Put a human face on an organisation● Tell the inside story or shares information that
might not have been available to the public before
● Consistently provides fresh content● Allow (and encourage!) debate issues through
comments.
Who's blogging well?
Who's blogging badly?
What's wrong with the SSC blog?
1. Dumping ground for text not written for the blog2. No attempt at conversations with readers3. Not often used for news4. Very little personality any more.
Some ideas for blogging
Introduce yourself
Tell us about an event
Answer some questions
Ask a question
React to news
Invite a guest blogger
Interview someone
Give an office update
Share some links
Spotlight something
Tell us what's on your mind
How you can use Facebook
1. Organisations may want to set up fan pages – govt agencies probably don't!
2. Facebook's data-mining makes it an extremely effective advertising tool for specific campaigns
3. Your employees are individuals who can use it personally.
Not for profit on Facebook
Govt on Facebook
Target ads on Facebook
Remember: Facebook is just another form of communication
Trust your employees to behave appropriately. It’s what you hired them to do.
If you let them talk at conferences, meet with clients or even chat with their friends in a pub, you should trust them to use Facebook and other sites appropriately.
Final points of extreme importance:
1. Social media is about two-way communication.
2. Social media requires a significant time investment and management support to make it work.
3. Twitter, Facebook and blogging are current buzzwords. Next year it may be something new.
4. Social media is not enough to reach everyone.
Image credits - Creative Commons Images on Flickr
introduction http://www.flickr.com/photos/snugglepup/3510955956/
thinking http://www.flickr.com/photos/klearchos/3824371065/
linking http://www.flickr.com/photos/furnari/99112636/
in the office: http://www.flickr.com/photos/wili/242264410/
ask a question http://www.flickr.com/photos/alanchan/2269833769/
spotlight http://farm4.static.flickr.com/3316/3204557434_c2bfdb6c77_b.jpg
guest post http://www.flickr.com/photos/59422307@N00/213496044/
faq http://www.flickr.com/photos/judo10/3226081307/
interview http://farm1.static.flickr.com/5/9484362_7242b76e15_o.jpg
reaction:F http://www.flickr.com/photos/pivic/2911929444/
events: http://www.flickr.com/photos/elston/9527255/
