SPECIAL OLYMPICS PENNSYLVANIA

Social Media 101

(and a little 102)

leadership conference 2019

What We'llDiscussTOPIC OUTLINE

Intros

Free-flowing presentation

Social Media -- your thoughts?

It's all about engagement

like omg i'm insta-famous

The glorious world of Canva

Tell Your Story

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

WHO USES SOCIAL MEDIA?

3.2 billionnumber of social media users worldwide

in 2019 -- or roughly 42 percent of the

global population

YOU HAVE MYPERMISSION.

PLAY ON YOUR

PHONES FORONE MINUTE.

(just make sure it's social

media. no games!)

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

OPERANT

CONDITIONINGOur behavior is shaped by our consequences. What we do depends on the

rewards or punishments associated with an action. Put simply, if something

feels good or benefits us, we do more of it.

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

90.4%?????

70.5%?????

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

90.4%PERCENTAGE OF

MILLENNIALSWHO USE SOCIAL MEDIA

70.5%PERCENTAGE OF

GENERATION X-ERSWHO USE SOCIAL MEDIA

48.2%PERCENTAGE OFBABY BOOMERS

WHO USE SOCIAL MEDIA

91 PERCENT OF SOCIAL MEDIA USERSDIGEST CONTENT ON A MOBILE DEVICE

so always keep that in mind when creating content

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

YOUR TURN...

So much time foractivities!

WHY DO YOU USE SOCIAL MEDIA?WHAT SHOULD WE USE SOCIAL MEDIA FOR?

THE BENEFITS OFSOCIAL MEDIA

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

Create a close-knit group

with common interests

SENSE OFCOMMUNITY

If a practice is cancelled or

location has changed last-

minute, you can reach everyone

QUICKLYSHARE

INFORMATION Put your athletes and

volunteers at the center

of the excitement

GENERATEBUZZ

Our stories are

incredible. And this is

how we can tell them

TELL YOURSTORY

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

engagement.

NOT THE KIND THAT INVOLVES A RING

tips forgettingengaged.

MAKE YOUR POSTS VISUAL

People are so busy, they can't be bothered to read words.

Like, did you even read this?

SHARE CONTENT FROM OTHER "BRANDS"

Mix it up a bit for better results and interaction.

HASHTAGS

#TheseAreAwesome

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

What's worked for us

- VIDEO

- CONTEST

- ATHLETE FEATURE

- ANYTHING USA/WORLD GAMES

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

FACEBOOK

Still the most popular

TWITTER

Amazing for real-

time coverage of events

INSTAGRAM

What all the kids are using

SUGGESTED SOCIAL MEDIA

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

BUT THERE IS ANOTHER...

WHAT IS THE SECOND-MOST VISITED SITE CURRENTLY IN EXISTENCE?

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

AND THE WINNER IS...

YouTube!!!!82 PERCENT OF ALL INTERNET TRAFFIC WILL BE VIDEO BY 2022

TOP VIDEO TIP FOR 2019add subtitles to your video

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

OtherTrendy Stuff

FACEBOOK GROUPS/EVENTS

Conversations are key. People don't talk in person anymore

but they sure do love to talk online

INSTAGRAM (THE WHOLE THING)

It's the bee's knees

FACEBOOK ADS

Because apparently Big Z doesn't have enough money

TOOLS FOR CREATION

CANVA

one-stop shopping

CALENDAR

you know this one already

YOUR PHONE

it's pretty much a computer

AESTHETICS ARE AWESOME

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

FACEBOOKHEADER

Can be changed frequently

to represent what's

happening with your

program

TWITTER HEADER

Ditto from the left

INSTAGRAMMOMENTS

Create neatly-organized

archives of your favorite

Insta stories

MATCHING LOOK

Not just using the right logo

(that's important!) but a

theme throughout

S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9

Don't be afraid toexperimentNOW IS THE TIME TO TRY NEW THINGS

Let's face it. We're probably not going viral but we're also not going to

get 10,000 angry comments if we push the envelope a bit. Get out of

your comfort zone and post a fun video you like. Share an athlete

story that might be difficult to hear. It's in your hands and the results

can be awesome with just a little TLC.

Questions?(HOPEFULLY!)

PHONE

215.313.2897

EMAIL

ncammarota@specialolympicspa.org

OFFICE

2750 Blvd. of the Generals, Norristown PA 19403