Simon Wakeman Medway Council Local government and the mobile web

Simon WakemanMedway Council

Local governmentand the mobile web

Medway

definition

“access to the internet using a mobile device connected through

a mobile network

definition

“access to the internet using a

mobile device connected through

a mobile network

definition

“access to the internet using a

mobile device connected through

a mobile network

definition

“access to the internet using a

mobile device connected through

a mobile network

definition

“access to the internet using a

mobile device connected through

a mobile network

"People are being misled by the advertising. You can't surf the net on a phone with a tiny

screen."

back in 2000

Mat Hanrahan, Bloor Research

enablers

• 3g networks

• cheaper data access

• familiar browsing experience

convergence

UK usage

Source: Nielsen Online, November 2008

rapid growth

Source: Nielsen Online, November 2008

marketers say…

3%

20%

39%

12%

26%

0% 50% 100%

2008

2009

2010

2011

2012

% marketers believe mobile will be integral to all marketing campaigns in year

Source: IAB, 2008

age profile

Source: Microsoft, 2008

gender

Source: Microsoft, 2008

gender

Source: Microsoft, 2008

mobile content

Source: Nielsen Online, November 2008

PC-based internet = mobile internet

context

1.

context

1.

What’s relevant for councils in

this context?

access

2.

access

2.

m.medway.gov.uk

medway.gov.uk

medway.mobi

Text Medway to 33404

architecture

3.

architecture

3.

architecture

3.

Max 5 categories

Max 7-10 links in each

Not too deep

Priority to most popular content

design and content

4.

Keep it simple

Careful use of images

Vertical lists the norm

Access keys

Vertical expansion

devices

5.

devices

5.

handsets

browsers

screenresolution

the big debate

One site or two sites?

the big debate

One site or two sites? • Single build• Easier content management

but…

• Rendering solution• Content vs context• Inappropriate design?

• purpose-created contentand design for context

but…

• Harder to maintain• “Findability”

the final word

USERS

simon.wakeman@medway.gov.uksimon@simonwakeman.com

+44 (0) 7771 701902

twitter: simonwakeman

www.simonwakeman.com/psf-mobile-web

any questions