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T E A M 0 0 1 :
A U B R E Y B A T Z I N G E R , A D A M C A I ,
D I N A D U R U T L I C , E V E L Y N K O B I E R O W S K I ,
C A R O L I N A M U N O Z , T O N Y Z H U
GB 320 – 004
Integrated Business Project
Introduction
Proposals: Community Events
Kick Start Musical Event
Color Run 5K
Cooking Class
Annual Donation Program
Revenue-generating and Mission-fulfilling “Learning from the Land”
Fostering Community
Providing Volunteer Opportunities
Keys to Success
Proposal (1)
Community Event: 5k Color Run
• $6K Revenue • 200 attendees • $30 per ticket includes T-shirt
• For a souvenir from the event • To wear during the event
• $1.2K Operational costs • Police Detail • Powdered Paint
• $1.0K Promotional costs • MCF White T-Shirts
Proposal (1)
Community Event: 5k Color Run
Saturday, May 16, 2015 from 6 pm-9pm
76.3% of respondents interested in attending a Musical Event
Promotion
Direct Mail to 200 households, which represent the target market
370 Participants at $8 per ticket
Proposal (2)
Community Event: Kick Start Musical Event
Net Income Year 2
Revenue from Tickets ($8 each)
$3.0K
Revenue from Beverage Sales
$3.0K
Total Revenue $6K
Operational Costs $3.8K
Promotional Costs $0.3K
Total Costs____
$4.1K_______
Net Income $1.8K
Net Income Years 3-5
Revenue from Tickets ($8 each)
$3.0K
Revenue from Beverage Sales
$3.0K
Total Revenue $6K
Operational Costs $2.5K
Promotional Costs $0.3K
Total Costs____ $2.8K_______
Net Income $3.1K
Proposal (2)
Community Event: Kick Start Musical Event
Proposal (3) Community Event: Educational Cooking Class
QUARTER ONE: • January
• 1/5 (3:00pm-4:30pm) • 1/15 (6:00pm-7:30pm) • 1/25 (8:00pm-9:30pm)
• February • 2/2 (3:00pm-4:30pm) • 2/12 (6:00pm-7:30pm) • 2/22 (8:00pm-9:30pm)
• March • 3/2 (3:00pm-4:30pm) • 3/12 (6:00pm-7:30pm) • 3/22 (8:00pm-9:30pm)
Proposal (3) Community Event: Educational Cooking Class
91.6% of respondents - interested
Target Market:
Residents of Medway
Household incomes of $51K-$150K
Represents 2107 households
Direct Mail to 200 households
Encompasses target market
Payable by check/PayPal
Proposal (4) Annual Donation Program
55% prefer to donate annually in the Medway Community
Send e-mail 3 months prior; Direct Mail 2 months prior
Direct mail of donation forms*
Send to 500 households
Estimate that fewer than half will donate an average of $50
Payment methods
Check/Credit based on donor preference
*Refer to distributed donation form
Proposal (4) Annual Donation Program
Main incentive for donor
Reusable bags when donations exceed or equal $25 or more
Estimated revenue from donations is $10K per year
Yearly cost of $1.7K
Key to Success:
Donation Forms
MCF’s Productivity and Achievements
Why it is important?
Focus Group (Participant response)
More opportunities for the community to contribute
More possibilities for community involvement
2 Interns
Qualifications
Recruitment Pools (Possible)
Dean Junior College
Norfolk County Agricultural High School
Medway High School
Key to Success:
Human Resources: Marketing Interns
Traditional Advertising Responsibilities
“Paper media”
Post cards
Flyers
Banners
Road signs
Key to Success: Marketing Interns: Roles and Responsibilities
Social Media Responsibilities
“Technology and Social Media”
Facebook page
MCF Website
Email notices
Marketing Interns: Roles and Responsibilities Continued
Unpaid
Learning experience
Resume builder
Objectives
Fulfills current weakness in MCF market strategy
Emphasize achievements, partnerships
Marketing Interns: Additional Information
Conclusion
Keys to Successful Events, Cooking Classes, Donations Programs
Donations Worksheet
Marketing interns
Enables MCF to fulfill its mission
Net Income of $19K in Year 2