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Simon WakemanMedway Council
Local governmentand the mobile web
Medway
definition
“access to the internet using a mobile device connected through
a mobile network
definition
“access to the internet using a
mobile device connected through
a mobile network
definition
“access to the internet using a
mobile device connected through
a mobile network
definition
“access to the internet using a
mobile device connected through
a mobile network
definition
“access to the internet using a
mobile device connected through
a mobile network
"People are being misled by the advertising. You can't surf the net on a phone with a tiny
screen."
back in 2000
Mat Hanrahan, Bloor Research
enablers
• 3g networks
• cheaper data access
• familiar browsing experience
convergence
UK usage
Source: Nielsen Online, November 2008
rapid growth
Source: Nielsen Online, November 2008
marketers say…
3%
20%
39%
12%
26%
0% 50% 100%
2008
2009
2010
2011
2012
% marketers believe mobile will be integral to all marketing campaigns in year
Source: IAB, 2008
age profile
Source: Microsoft, 2008
gender
Source: Microsoft, 2008
gender
Source: Microsoft, 2008
mobile content
Source: Nielsen Online, November 2008
PC-based internet = mobile internet
context
1.
context
1.
What’s relevant for councils in
this context?
access
2.
access
2.
m.medway.gov.uk
medway.gov.uk
medway.mobi
Text Medway to 33404
architecture
3.
architecture
3.
architecture
3.
Max 5 categories
Max 7-10 links in each
Not too deep
Priority to most popular content
design and content
4.
Keep it simple
Careful use of images
Vertical lists the norm
Access keys
Vertical expansion
devices
5.
devices
5.
handsets
browsers
screenresolution
the big debate
One site or two sites?
the big debate
One site or two sites? • Single build• Easier content management
but…
• Rendering solution• Content vs context• Inappropriate design?
• purpose-created contentand design for context
but…
• Harder to maintain• “Findability”
the final word
USERS
[email protected]@simonwakeman.com
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/psf-mobile-web
any questions
