seed marketing slide presentation

EDWIN C. CARIÑOProject Evaluation Officer III

Special projects Office

SEED SEED MARKETINGMARKETING

Accredited Seed Growers Accredited Seed Growers of Ilocos Norteof Ilocos Norte

No. of Seed Growers - 200 Area (ha)

Wet - 150 ha Dry - 50 haTotal - 200 ha

Capacity of Accredited Seed Capacity of Accredited Seed Growers to Produce Certified Growers to Produce Certified

SeedsSeeds

Area (ha) Productivity (bag) Seed Materials Produce> Wet – 150 x 100 bags = 15,000> Dry – 50 x 100 bags = 5,000

TOTAL = 20,000

But due to the massive campaign in the planting of

hybrid rice it might be safe to estimate 50% of the Provincial

Rice Production Area about 26,000 ha would be the target

potential area for inbred.

Target Potential Market Target Potential Market (50%) of:(50%) of:

Ilocos Norte Rice Production Area (ha) – 26,000

Total Estimated Seed Growers Production (bags) – 20,000

Seed Requirement GAP – 6,000

Actual Potential Market after Actual Potential Market after deducting hybrid area of 8,000 deducting hybrid area of 8,000

hahaIlocos Norte Rice Production Area

(ha) – 51,334 - 8,000 = 43,334

Total Estimated Seed Growers Production (bags) – 20,000

Seed Requirement (Inbred) GAP – 23,334 ha

Identified Marketing Identified Marketing Problems of Seed GrowersProblems of Seed Growers

1. Limited market of inbred Certified Seed if there is no government subsidy.

2. Only one package size of 40kg is available.

3. Payment of Certified Seeds takes a long time.

MARKET MARKET DEVELOPMENTDEVELOPMENT

Total Rice Production Area in Total Rice Production Area in Ilocos NorteIlocos Norte

District Rainfed Irrigated TOTAL

I 5,203 16,608 21,811

II 7,299 22,234 29,533

TOTAL 12,502 38,842 51,344

1. Know Your Variety1. Know Your Variety

Only preferred varieties by farmers shall be planted like:

PSB Rc82 – 112 days PSB Rc18 – 123 days PSB Rc14 – 110 days NSIC Rc146 – 110 days NSIC Rc130 – 104-108 days

PSB Rc18PSB Rc18

PSB Rc14PSB Rc14

Insect Pests Reaction ScoresInsect Pests Reaction ScoresStemborer Damage

(incidence)

Reaction DH WH GLH BPH 13

R 1-10% 1-5% Little or no damage

MR 11-20% 6-10% First two leaves partly yellow

I 21-30% 11-15% Pronounced yellowing with stunting in 10-25% of the plants

MS 31-60% 16-25% More than half of the plants are wilted or stunted

S >60% >25% All plants are dead

Disease Reaction ScoresDisease Reaction ScoresDISEASES

Reaction Blast Sheath Blight BLB

R Pinhead size to 2mm roundish spots on leaves

Lower half of leafsheath area with lesions

Up to 24% of leaf area with lesion

I Elliptical lesions present on up to 25% of the leaf area

Lesions on ½ of leafsheath area and or lower 3rd or 4th leaves

25-50% leaf area with lesion

MS Elliptical lesions present on >25% of the leaf area

Severe infestation occurs on the leaves. Some plants die.

>50% leaf area with lesion

Tungro Reaction ScoresTungro Reaction ScoresTUNGRO

Reaction Induced 1 Modified 2

R Up to 20% plants infected

Up to 25% plants infected

I 21-40% plants infected 25-50% plants infected

MS >40% plants infected >50% plants infected

1 Test is done in controlled conditions where all factors for disease development are present.

2 Test is done under the prevailing natural field conditions.

Grain Quality Evaluation Grain Quality Evaluation Preference StandardsPreference Standards

Milling Potentials:1. % Brown Rice2. % Total Milled Rice3. % Head Rice

Physicochemical Characteristics:1. Amylose Content Consistency2. Gel

Physical Attributes:1. Grain Length (mm) 2. Grain shape (length/width)

Milling PotentialsMilling Potentials

1. % BROWN RICE

Good (G) : 80.0% & above

Fair (F) : 75.0% - 79.9%

Poor (P) : below 75%

Milling PotentialsMilling Potentials

2. % TOTAL MILLED RICE

Premium (Pr) : 70.1% & aboveGrade 1 (G1) : 65.1% - 70.0%Grade 2 (G2) : 60.1% - 65.0%Grade 3 (G3) : 55.1% - 60.0%

Milling PotentialsMilling Potentials

3. % HEAD RICE

Premium (Pr) : 57.0% & aboveGrade 1 (G1) : 48.0% - 56.9%Grade 2 (G2) : 39.0% - 47.9%Grade 3 (G3) : 30.0% - 38.9%

Physicochemical CharacteristicsPhysicochemical Characteristics

1. AMYLOSE CONTENT

High (H) : 25.1 & above (hard when cooked)

Intermediate (I) : 20.1 – 25.0%(soft when cooked)

Low (L) : 10.1% - 20.0% Very Low (VL): : 2.1% - 10.0% Waxy (W) : 1.0% - 2.0%

2. GEL CONSISTENCY

Soft (S) : 61.0 – 100.0mm

Medium (M) : 41.0 – 60.0mm Hard (H) : 25.0 – 40.0mm

Physicochemical Physicochemical CharacteristicsCharacteristics

Physical AttributesPhysical Attributes

1. GRAIN LENGTH (mm)Extra Long : 7.5 and above

(EL) Long (L) : 6.6 – 7.4Medium (M) : 5.5 – 6.5Short (S) : 5.4 and below

Physical AttributesPhysical Attributes

2. GRAIN SHAPE (length/width)

Slender (S) : 31.1 and above

Intermediate (I) : 2.0 – 3.0Bold (B) : 1.9 and

below

2. Strict Quality Control2. Strict Quality Control

This is a joint responsibility of the SEED LAB, SEED INSPECTOR and the HONEST COMPLIANCE of the SEED GROWER to produce the Certified Seed.

Strict Quality ControlStrict Quality Control1. The Seed Grower must comply with

the various requirements of producing a certified seed from seed bedding up to marketing.

2. Seed Inspector – Seed Production Area of Seed Growers must be inspected regularly especially during harvest time.

3. Seed Lab – Strictly comply with the standard laboratory procedure.

3. Packaging Materials must 3. Packaging Materials must be Attractivebe Attractive

20kls packaging for half hectare shall be made available.

40kls packaging must be continuously available.

4. Seed Growers must put 4. Seed Growers must put up its own up its own Business CenterBusiness Center

Seed Growers must put up its own Business Center which is linked with the SEEDNET, other Seed Grower Groups and the Department of Agriculture for other potential market.

5. Link with Credit 5. Link with Credit Financing InstitutionFinancing Institution

Link with Credit Financing Institutions for possible tie-up on the seed requirement of rice production loan.

6. Be a Member of the 6. Be a Member of the Ilocos Norte Seed Ilocos Norte Seed Growers CooperativeGrowers Cooperative

Newly Accredited Seed Growers must be automatically be a member of the Ilocos Norte Seed Growers Cooperative, however must undergo the PMES thereafter accreditation to foster stronger organizational foundation and quality control.

The EndThe End