MKT 410D’Ganu Enterprise

“LEKO-MEKO”

GROUP MEMBERS

FARID BIN ABDUL AZIZ (2014808094)

NUR LIYANA BINTI SAZALI (2014855426)

NURUL WAHIDAH BT ABD KADIR(2014433434)

NUR ATIKAH BINTI SALLEH(2014658816)

SITI HAJAR BINTI YAACOB(2014638466)

COMPANY’S PROFILE AND BACKGROUND

ORGANIZATION CHART

OBJECTIVES:

To make Leko Meko the number one snacks in Malaysia.

To provide nutritious food among variety level of ages.

To open at least 1 branch in every states in Malaysia in 10 years.

To obtain RM2,000000 in 1 years.

VISION : To become innovative leader in the food industry for the global

market.

MISSION : To promote high quality of leko-meko.

Give commercial value to our product.

To guarantee better life to consumers.

COMPANY’S LOGO :

Sustainable throughout Peninsular

Malaysia and Sabah and Sarawak

Environmentfriendly

Origin or place company’s

manufacturing

Ocean – where fresh fish collected

Major company based product

Company Background 

 

D’Ganu Enterprise is the company related to food base product. Our main product is “keropok ikan segera” or instant fish cracker. This company is fully own by bumiputra and our aim is to provide good food throughout peninsular Malaysia.

This enterprise were handle by professional and experience staff who were expert on their field. The enterprise combines good work record system and well experience in the market which always understand the customer needs. It was established to gives good food and effective.

This enterprise have high commitment to give excellent service. We have high commitment towards the quality of our service. Our product are made from fresh fish and there were no added additive to the fish crackers. This product were famous among youngster due to the unique taste. Our mission is to provide good food through out and to provide course related on how to prepare this fish crackers.

INTRODUCTION(PRODUCT)

Leko Meko are deep fried fish crackers made from fish and spices that serve as flavouring. The quality of crackers produced is excellent because we use a fresh fish before processing the fish crackers and it has a good expansion from puffing, crispness as well as low moisture content and low boil absorbtion.

The shape of the fish cracker is a small circular shape. The shape make it easier to eat and customers can enjoys eating it at the same time. D’Ganu Enterprise provides a small cup of chili sauce in every pack of Leko Meko. Thus, it can be use as a dipping sauce for the fish cracker. We use a kraft paper pouch as our packaging for Leko Meko as it is an eco-friendly.

Our Leko Meko is steamed during the process of making the fish crackers. The crackers from the dough which is steamed have better quality compared to those from the dough which is boiled. In nutritious aspects, Leko Meko could be a particularly nutritious snack. It is not only providing carbohydrate and protein but also some micronutrients.

SWOT ANALYSIS

Affordable

Our product will be affordable to the type of food we are selling. By keeping our prices at affordable costs it allows opportunity for everyone to try our product no matter what age or income.

High Quality

Our brand will be represented in many ways to make sure our products are the highest of quality and to obtain repeat customers to our business. All of our products will be health way safe product and we will use the good quality of ingredient and tasty.

Halal product food

Our company, D’ganu Enterprise is dedicated exclusively to the production of halal keropok ikan product under the brand leko meko keropok ikan. Our product strictly meet health standards and have the halal certificate in all ingredients and manufacturing steps for a halal product quality.

STRENGTHS

WEAKNESS

Will take time to start business up

It will take a long time to start a business from scratch with new ideas and plans. A team of well-trained people that know how to set businesses up will need to be employed to make sure everything it correct and to decrease issues of the business. This will take up time and money.

Going into an already existing market.

There are already numbers of keropok ikan products in the market which is similar to our products. We just have to hope that by serving healthy products with healthy ingredients our business will stand out to people rather than other alternatives.

OPPORTUNITIES

Expansion to global mrket world wide

After the global economic downturn several years, many business owners might assume the timing couldn’t be worse to expand globally. As for our company, there are good opportunities for business model in foreign market. Furthermore, the current growth of halal product food in foreign market is ascending by the years. Consumers nowadays are very particular and specified to what they consume especially as for Muslim believers.

Generate an innovative product (verity of product) 

Our company is aims into improving previous goods of keropok ikan. Different flavor may be introduced to the existing market to increase the market share. This may gaining competitive advantage to better differentiate the product from others and to reap vast amount of profits.

 

THREATS

High barriers of entry

At the beginning of a business there is always really hard. Cause people don’t know our leko meko keropok ikan name. They still prefer to go to the regular ‘keropok ikan’ in the market and shopping mall.

Face many competitors

All businesses face competition. Even though the only restaurant in town must also compete with cinemas, bars and other businesses where the customers will spend their money instead of with the restaurant. With increased use of the Internet to buy goods and services and to find places to go, there are no longer just competing with the other neighbors in the market. The competitors could be a new business offering a substitute or similar to our leko meko keropok ikan. 

PACKAGING

Packaging type : Stand up pouch + zip lock

Sealed with 2 sides left-side, right side, bottom side, and zip lock. The top-side opened is where the product goes in. The product will be seal after product insertion.

Size of packaging : 5 inch x 8 inch x 2 inch

width = 5 inch , height = 8 inch , Bottom gusset = 2 inch

Packaging speciality :

Zip lock – Allow customer to keep their fish cracker inside as airtight as possible.

Resealable – can be reseal perfectly using the zip lock.

Stand on their own.

Made of recycled materials and post-industrial kraft paper so the pouch are an easy way to support environment ( Environment friendly)

Rectangle window give customers a sneak peek of what’s inside – can show the actual size of fish crackers, shape and colour of the fish crackers

FRONT BACK

ACTION PROGRAM AND

CONTROL

Our company will be start on June . Below are the summaries of the action program we will apply during the first of year 2015 to achieved our started objectives

First week We will initiate a RM2500 sales promotion campaign to introduce our product to our target market. It is to introduce our product as a penetrator to the market and generate excitement among them.

We will provide smaple or tester to thee target market in supermarket, hypermarket, gas station and grocery store as our public relation strategy. We will then explain our product and the difference of our product to other people.

Second Week Next, our company will initiated an integrated print banner and poster targeting allthe resident of the city. This will ensures a good spec for our product to be inform and to be penetrated to the target market.

Third Week As the product are continuously sold, we will add more supply and will set a few promotion

Fourth Week Finally, we will analyses all the production ,profits ,marketing program, sales and other to be concluded. Last our company will then fin a solution to increase production, expended market place or reduce it for base analysis.

ControlWe have plan to control to clearly measures the quality and

control and the customer service to satisfy the customer. This will ensures us to react quickly in making correction to any problem that we encounter. Other early warning signals that we will monitored for any sign of deviation from the plan include monthly sales and monthly expenses. By knowing the market sensitivity, we are developing safety plan to address fast moving environment changes such as new technology and new changes towards the market environment