PRSA Health Academy Presentation

Evolution of Healthcare

Parallel Evolution…

iPhone 3G SJune 2009

Paradigm Shift #1

Shift from Doctor-centered Care to Patient-centered Care

Paradigm Shift #2

The iPhone will be the most important medical INSTRUMENT ever.

Paradigm Shift #3

Health services will be provided at lower costs by non-traditional methods

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Convergence

New iPhone OS 3.0 – June 2009

Health and Wellness is You Hands

This is Your Community for Physicians and Patients

There is Only One Place to Go!

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iMobileWellness

• Platform

– Free Portal use

– Free iPhone apps

• Community building

• 20 Disease states identified

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Overview

• Our Mission

• Value Proposition

• iMobileWellness

• Growth Synergies– Community of patients

– Community of physicians

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iMobileWellness Mission

• Principle driven company• Dedicated to transforming healthcare and wellness

opportunities– physicians, healthcare staff, patients and

consumers• Leadership

– education, innovative solutions, entrepreneurship & philanthropy

“iMobileWellness is committed to bringing cutting-edge tools and technologies to

healthcare and wellness markets”

Value Proposition

Dedicated to transforming health and wellness by putting the power of information into the hands of consumers, healthcare professionals and patients.

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iMobileWellness Goals

• We want to completely revolutionize the way patients, physicians and device companies interact.

• Level the playing field

• Use new technologies and social media to transform the role of patient-centered care.

• Direct to consumer advertising

iMobileWellness Growth Opportunities

Paradigm Shift for Medicine

Closer Integration of patient data with outcomes

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No home health reading should go unmonitored

Paradigm Shift for Medicine

All healthcare monitoring equipment will be wirelessly integrated

Paradigm Shift for Medicine

Social Media and the iPhone will be the NEW face of business

Another Convergence…

Sales Rep Tool

Physician Community

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• Cardiac Surgeons• Cardiologists• General Practice• Internal medicine• Other specialties

Patient Community

• Post Procedural Patients• Patients Considering a

Procedure• Primary Caregivers of Patients

– Generational• Children and grand

children

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Key Strategies

• Empower patients to take charge of their own health.

• Use social media and revolutionary portable technologies to impact understanding of new technologies.

• Improve patient and physician satisfaction.

• Reach customers (physicians and patients) in new and unique ways. [Competitive advantage.]

• Provide improved information for company sales reps.

iMobileWellness Application Opportunities

Wellness apps

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• Sales from within app– Possible membership

sales within app– Possible related

services sales within app

– Huge growth opportunity

• Advertising opportunities within apps

New “Game Changing” Opportunities

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