This computer course covered how to initiate your Twitter account and utilize the tips, tricks, and secrets to tweeting and following. Participants set up their own accounts during the session and learned about key Twitter lingo, applications, searching Twitter conversations, and using Twitter strategically for their business or organization. Prepared by Christie L. Goodman, APR.
Citation preview
By Christie L. Goodman, APR
Comcast is using Twitter to respond to customer-service related
tweets. The Red Cross is using Twitter to send emergency updates to
communities experiencing a disaster and universities are using it
to notify students about emergencies. Small businesses are using
Twitter to drive traffic to their web sites and generate sales.
Individuals are getting questions answer ed quickly. At least one
charity non-profit has been formed by Twitter users in response to
a womans honest tweets about her breast cancer diagnosis (see
Frozen Pea Fund). Southwest Airlines uses Twitter to let customers
know about deals. Journalists discover news tips on Twitter first
on a regular basis and they use it to solicit interview questions
via Twitter. A professor uses Twitter to communicate with his
students between classes. Conference speakers instruct audience
members to submit questions via Twitter and monitor Twitter traffic
to get immediate feedback on their event.
Later, baby
Use Twitter with Your Mobile Phone
Set Your Preferences for Notices
Create a Your Background
Start Tweeting
Replying and Referring
What Following Means
Retweeting (Forwarding)
Send Direct Messages
Use Hash Tags
Twitter Applications Aps for accessing Twitter Connecting with
other social media sites
Twitter Applications URL Shorteners Photo Sharing
Twitter Search Search.Twitter.com Sessmic Tweetscan Twubs
Tweetie on iPhone Not yet ready for primetime BingTweets Scoopler
CrowdEye TweetFeel Topsy
DONT YELL (aka, use all caps)
Describe the link your posting
Its ok to retweet your own tweets
Use Twitter to engage not to spam
Auto responders are seen as spam tools
Don't bring up politics or religion unless that is part of your
brand.
Its not about the numbers
Build your networks with an open mind
Listen to your audience.
Twitter Culture
Defamation
Privacy
Interference with business relations
Negligence
Contract
Trademark
Copyright
Stay Out of Legal Twouble Twitter Power , by Joel Comm (2009)
Things to Remember
Twitter wont work for you if you dont use it.
Tweet about what you are doing or thinking. Not every tweet has
to be inspirational or deep.
Its not rude to eavesdrop or interrupt on Twitter.
Be yourself.
Ignore Twitter when you need to focus on something.
Remember that people will be ignoring Twitter sometimes.
Its online, so its never totally private.
Dont tweet when youre angry
Be strategic.
What the Tweet
delicious.com/prsanantonio
25 Innovative Ways Companies are Using Twitter (That You May
NOT Have Heard of Yet)
How to Show Your Soul and Engage Users with Twitter: (Tips For
Brands and Non-Profit Organizations)
Best Practices for Corporate Twittering
The guide to corporate Twittering
Kodak Social Media Tips pdf
The Twitter Manual
100 Twitter Tools to Help You Achieve All Your Goals
How-To: Create a Unique Twitter Background
Learn More
Be honest
Be responsive and human
Be nice
Creating schools that work for all children Intercultural
Development Research Association 5815 Callaghan Road, Suite 101 San
Antonio, Texas 78228 www.idra.org [email protected]
210.444.1710
