Teleseminar presented on March 5, 2011 to the PRSA Health Academy on how the advent of twitter has changed public relations.
Text of How Public Relations is Changing in 140 Characters or Less: PRSA Health Academy Teleseminar
1.03/04/11 Ben Garret Executive Producer, Vidicom Vice-chair
Programming PRSA Health AcademyHow Public Relations is Changing in
140 Characters or Less PRSA Health Academy Teleconference March 4,
2011Leigh Fazzina Principal, Fazzina & Co.
CommunicationsChair-elect, PRSAHealth Academy Sandra Fathi
President, Affect Strategies President, PRSA New York Chapter
Twitter for PR
Finding Journalists & Bloggers on Twitter
Tools for Monitoring & Finding Queries
Engaging & Building Relationships
Social Media Pitching Best Practices
Finding the Story & Creating a Buzz
3. Did You Know?
175 million users. 95 million tweets per day.
(Twitter, Sept. 2010)
37% of journalists are required to maintain Twitter accounts
(PR Week, 2010)
52% of reporters now use Twitter as part of their jobs
4. Twitter & PR
Direct conduit to your target audiences; Media, Customers,
Employees, Prospects, Shareholders etc.
Multi-use platform; News Distribution, Monitoring, Market
Research, Crisis Communications, Engagement, Customer Service
26. Retweets & Mentions 27. Blog Commenting 28. Relevant
Engagement 29. Become a Resource 30. Taking the Convo Offline 31.
03/04/11 Social Media Pitching Best Practices 32. What To Know
Set goals, objectives & strategies
Interaction over distribution
Quality over quantity
33. What To Avoid
Releasing confidential information
Attaching reporters names to irrelevant content
Inadvertently outing a reporters story
34. Content Creation
Keep it short & simple
Link to images or video if possible
Include links for more info
35. Twitter 36. Twitter 37. 03/04/11 Finding the Story &
Creating a Buzz 38. Presented to Pitney Bowes|May 24, 2010 Affect
Strategies Trend Intervention & Story Hijacking 39. Promoting
Special Offers 40. Promoting Special Offers (contd) 41. Pitching
the Case Study 42. Pitching the Case Study (contd) 43. 03/04/11
Questions? 44. 03/04/11 Contact Information &Resources :On
Slideshare www.slideshare.net/sfathi Sandra Fathi[email_address]
212 398 9680 Twitter: @sandrafathiWeb: www.affectstrategies.com