LIVE STREAMINGTO ENHANCE STUDENT + PROFESSIONAL RELATIONSHIPS

IN CLASS

@kfrebergPRSA Educator’s Academy 10.22.16 karenfreberg

SOCIAL MEDIA CHANGES THE RELATIONSHIP BETWEEN COMPANIES AND CUSTOMERS FROM MASTER AND

SERVANT, TO PEER TO PEER.

Jay Baer Convince & Convert, @jaybaer

@kfreberg

LIVE STREAMING APPLICATIONS

▸ PERISCOPE ▸ Owned by Twitter (since 2015)

▸ Available on iOS and Android

▸ Followers and send hearts to those filming

▸ Comments and interaction for users

▸ Embedded into Twitter

▸ FACEBOOK LIVE ▸ 2016 feature launched on Facebook

▸ Opportunities for live coverage of events, sessions, interviews, and Q+As

▸ Integration of Blue Jeans tool

▸ HUZZA ▸ Interactive video for podcasters, writers, game developers, bloggers,

and other creators

@kfreberg 4

“Live” story making opportunities

Feeling part of the experience

LIVE STREAMING = OPPORTUNITY TO ALLOW PEOPLE TO “SEE” & HEAR YOU

Your voice & the way you present your

story conveys more than you

think!

LIVE STREAMING ACTIVITIES FOR THE CLASSROOM▸ Virtual class session

▸ Q&A sessions with other professors

▸ Reviews of professionals who use live streaming proactively

▸ FB Live (Chris Strub, Vincenzo Landino & David Kamperman)

▸ Periscope (Brian Fanzo & Jonathan Gantt)

▸ Presentations

▸ Practicums / Theses / Dissertations

▸ Group Presentations

▸ Workshops

▸ Students or Professors

▸ Guest Lectures

▸ Post in FB Group or Page with Blue Jeans App

▸ Interviews / Exclusives

▸ Client Projects: Entrances + Special Events Coverages (ex. PRSSA + Capstone classes)

▸ Storymaking Assignments

@kfreberg

PERSONAL BRANDING EXAMPLES: PROS + BRANDS▸ Chris Strub

▸ Working with Humana + Community Storytelling Projects

▸ Louisville, Ky + other locations like Louisiana, Tennessee, and Florida to name a few

▸ Shares stories through FB Live + Snapchat

▸ Personal Branding (First person to Snapchat in 50 States)

▸ Brian Fanzo

▸ Works with various brands like IBM, Dell, and others

▸ Personal branding on FB Live, Periscope (early adopter to Meerkat), and Snapchat

WORSHOP VIA LIVESTREAMING

▸ Periscope

▸ Conducted a LinkedIn Workshop

▸ Promoted the session via Twitter, IG, LinkedIn, Snapchat, and FB

▸ Invited professors and students to participate

@kfreberg

STRUCTURE FOR LIVE STREAMING SESSION

Before During After

Determine subject + platform Check technology

Summarize experience in and out

of class

Talking Points for class Be aware of your “virutal audience” Write reflection post

Promote session across platforms

Be interactive + answer questions Be open to feedback

Send out invitations Call to action / next steps

Explore new possibilities +

platforms

@kfreberg

ANNOUNCEMENTS VIA LIVESTREAMING

▸ FB Live

▸ Conducted a FB Live Video announcing my new social media teaching resource book

▸ Promoted the session via Twitter, IG, LinkedIn and Snapchat

▸ Discussed book + answered questions

@kfreberg

LIVE STREAMING ACTIVITIES▸ Create a Slideshare to share with participants to follow along.

▸ Assign readings for the session.

▸ Design images (and theme) in Canva for the materials to be used in workshop (or class activity).

▸ Write a script you want to have if you are going a personalized live streaming session (ex. announcement, statement, Q+As, etc)

▸ Storyboard sequence on what you want to say and cover for live stream session

▸ Script

▸ Posting and before, during, and after session announcements.

▸ Ethics and Legal Implications

▸ Covering live events + questions over content

▸ Do’s and Don’ts incorporated into established social media policies

▸ Crisis Communications (When live streaming goes WRONG)

▸ Evaluate Metrics

▸ Live streaming apps

▸ Slideshare views + downloads + shares

@kfreberg

QUESTIONS OR COMMENTS? THANK YOU VERY MUCH!Karen Freberg, Ph.D. Assistant Professor of Strategic Communications University of Louisville karenfreberg @kfrebergkaren.freberg@louisville.edu