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1. INTRODUCTION:
The stages of textile production are fiber production, fiber processing and
spinning, yarn Preparation, fabric production, bleaching, dyeing and printing, and
finishing. Each stage generates wastes that require proper management. This
document focuses on the wet processes (including wool washing, bleaching,
dyeing, printing, and finishing) used in textile processing.
The global textiles and garments industry forms an important component of world
trade flows, particularly for some developing and least developed countries where
clothing accounts for a large proportion of total exports.
The global textile and garment sector has been in a state of flux since 1 January
2005, when almost four decades of restrictions on trade formally came to an end
with the demise of the Multi-Fiber Arrangement (MFA) quota system. Many
developing countries now face increasing competition and downward pressure on
prices as the global garment industry consolidates around a relatively small
number of winners.
Information and Communication Technology has an important role to play asdeveloping Countries adjust to the new era. First, ICT, as a general purpose
technology, can improve business practices and increase the efficiency and
competitiveness of developing country firms. Secondly, ICT is the main driver
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that shifts value along the value chain, enabling new business models,
disaggregating production chains, and creating new opportunities for developing
countries in the global supply chain
Waste Characteristics:
Textile production involves a number of wet processes that may use solvents.
Emissions of volatile organic compounds (VOCs) mainly arise from textile
finishing, drying processes, and solvent use. VOC concentrations vary from 10
milligrams of carbon per cubic meter (mg/m3) forth thermo sol process to 350 mg
carbon/m3 for the drying and condensation process. Process wastewater is a major
source of pollutants. It is typically alkaline and has high BODfrom 700 to 2,000
milligrams per liter and high chemical oxygen demand at approximately 2 to 5
times the BOD level. Wastewater also contains solids, oil, and possibly toxic
organics, including phenols from dyeing and finishing and halogenated organics
from processes such as bleaching. Dye wastewaters are frequently highly colored
and may contain heavy metals such as copper and chromium. Wool processing
may release bacteria and other pathogens. Pesticides are sometimes used for the
preservation of natural fibers, and these are transferred to wastewaters during
washing and scouring operations. Pesticides are used for mothproofing,
brominates flame retardants are used for synthetic fabrics, and isocyanides are
used for lamination The use of pesticides and other chemicals that are banned in
OECD countries is discouraged and in general, is not acceptable.
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Wastewaters:
Should be checked for pesticides such as DDT and PCP and for metals such as
mercury, arsenic, and copper. Air emissions include dust, oil mists, acid vapors,
odors, and boiler exhausts. Cleaning and production changes result in sludges
from tanks and spent process chemicals, which may contain toxic organics and
metals.
Pollution Prevention and Control:
Pollution prevention programs should focus on reduction of water use and on
more efficient use of process chemicals. Process changes might include the
following:
Match process variables to type and weight of fabric
Manage batches to minimize waste at the end of cycles.
Avoid no degradable or less degradable surfactants (for washing and scouring)
and spinning oils.
Avoid the use, or at least the discharge, of alkyl phenol ethoxylates. Ozone-
depleting substances should not be used, and the use of organic solvents should be
minimized.
1.1 OBJECTIVES OF THE STUDY:
To study the marketing operation in co-operative spinning mills ltd. To study about the marketing department and their function.
To know about the process of manufacturing cotton to yarn in Tostudy the various Marketing strategies adopted in co-operative
spinning mills ltd.
To find th sales effectiveness in ltd co-operative spinning mills ltd.
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1.2 SCOPE OF THE STUDY:
The scope of the study mainly focuses on the purchasing, production, and
marketing departments of spinning mills. And it is help to understand the
customer need .The study helps to understand the attrition tendency among the
customers, aims at finding out reasons and to give suggestions to the management
to retain them. And also increase the profit to the company. To maintain the
company leading in the market and stand alone. Through this the company can
know how much they were able to attract their customers by their sales strategies.
1.3 LIMITATION OF THE STUDY:
There are limitations in conducting the study on the Marketing activities of
spinning ltd the limitations are as follows: The company has only spinning
division and made up manufacturing.
The company gets orders from customers then only they producethe goods.
They marketing their own units.
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2. OVERVIEW OF ORGANISATION:
2.1 BRIEF HISTORY:
Spinning ltd, known as VTX was established in 1954 as a yarn made
exclusively from selected, long staple cotton grown in India, Egypt and America.
The Company also produces linen/ cotton and silk cotton blended fabrics.
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The limited public company expanded into sophisticated weaving,
finishing and sewing Focusing on home fashions. Today, VTX generates annual
sales of more the Rs 1250 Million on its finished home textiles, including sheets
pillow, shams, duvet covers, quilts Meatless coverlets, blankets and throws.
Spinning Limited:
Spinning ltd, a Pioneering textile company, produces the finest quality
Bed Linen that is enjoyed by consumers worldwide. With over 90 years
experience in the business, we are still committed to our belief that if you
combine quality cotton, continually advancing technology with innovative design,
you will deliver the finest products to the customer consistently. Our sales growth
in the bedding is a testament to this.
Company:
VTX Displays Inc has developed from Shenzhen Intelligent Display Technology
Co., Ltd. which was established 1985 Our Company is mainly engaged in
research, development, manufacture and sales of LED display screens as well as
project installation and post-sales service.
.
Spinning:
46, 46,004 Spindles spins out 900 tones of yarn every year varying from
the 90s to the finest of 160s.
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Mr PERUMALRAJ is the founder of spinning ltd pudukkottai. The spinning
mills running 55 years.
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2.2 NATURE OF THE ORGANIZATION:
METHOD AND PROCESS:
The production process includes the following
o Mixingo Blow roomo Cardingo Drawingo Unilapo Combero Post comber drawingo Simplexo Spinningo Auto cornero Double windingo TFOo Gassingo Cone windingo Streamingo Packing
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MIXING:
Mixing is a process of combining different verities of cotton during mixing.
The Compressed bales are opened after removing the ginning hoops and manual
opening by the workers. Mixing done layer by layer.
Mixing as it is allowed for conditioning in the natural atmosphere in
mixing room. The time for conditioning is minimum 16 hours for improving the
cotton quality Parameters. Contamination picking processes have for 25 workers.
Each worker picking Minimum 50 kgs of cotton in a shift.
BLOW ROOM:
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The object of Blow room is mainly opening and cleaning. The above
opening and cleaning process is carried out optimum to avoid the fiber damage.
Cotton goes through Contamination clearing system and finally converted in to
lap formation in sketcher.
In the blow room totally 4 beating machines and 2 lap forming sketchers are
provided for Opening and cleaning. In the blow room department 2 workers are
engaged.
The blow rooms have production capacity of 5500 kgs. Blow room waste 2%
Extracted from the openers and is collected separately.
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CARDING:
The lap formation sheet deliver by the blow room is fed to the carding machine
through licker in cylinder flats and doffer which is having wire points and
opening blow Room lap to thin sheet of fibers.
In this process fiber to fiber separation and cleaning achieved material is
called Sliver is formed and delivered in to the cans with this process the
maximum cleaning for The material and this final cleaning point for the material.
Carding for totally 28 machines and in this process are 3 workers (1 worker for 9
carding Machines).one carding machine per shift produce 60 kg.
Carding production for full day 4860 kg, and in this process 8% waste.
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DRAWING:
The main function of drawing
is combining of 6 or more number of ends or sliver to obtain better uniformity and
also improve the polarization of the material.
In this process 6 slivers are converted in to 1 can. Totally 4 machines and 1
worker and wastage are below 0.5%.
UNILAP:
In this process slivers are converted in to small laps and improve the material
Uniformity. Totally 2 machines and one worker in the unilap
.
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COMBER:
The main function of comer is short fiber and nep removal. In this process 8 laps
are converted in to one sliver. Totally 10 machine and 2 workers.
In this process 20% waste is extracted.
Workers Workload for combers is 5 machines.
POST COMBER DRAWING:
The main function is to improve sliver uniformity to produce uniform
yarn. In this Process 4 machines, 1 worker and 6 slivers are converted in to 1sliver
and deliver to the Next process.
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SIMPLEX:
The post comber sliver is processed in next stage called simplex. Where the
material is drafted to a thin strand and called roving. The drafting is given nearly
10 to 15 times. The fed material which is drafted by 3 or 4 pairs of rolls, rotating
at different surface Speed and situated one over the other.
Produced compact package is called roving bobbins which have a weight
around 1 to 1.2 kgs.
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In the simplex process 9 machines and 4 workers. Totally 0.2% waste is get from
this Process.
SPINNING:
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The process is the final stage of the process where the thin fiber strand is twisted
to get required strength. The roving is passed in to the process of drafting,
twisting and cops Building. The yarn is twisted for obtaining the required
strength. The twist is inserted into the yarn by the combination of traveler and
ring set up and winding on to a plastic Empty called cop.
In Spinning 94 machines have totally 46,004 spindles. 4 machine for one
worker. In This process waste is 2.5% and production 2500 kgs per day.
AUTO CORNER:
The main process of winding the yarn in cop form to cone form and clearing
small faults by electronic yarn clearers. In the process totally 8 machines are there
and each Machines have 60 drums. In this eight machines have producing 2400
kgs in a day. Auto Corner department having eight workers. The percentage of the
yarn waste obtains from the process about 0.85% to 0.90%.
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DOUBLER WINDING:
The object of double winding is mainly winding two or three yarn parallel. In
this Process five machines are there. Machines are running at different rpm speed
because Of the yarn count. In this process working eight workers. Cones
converted in to cheese and per day production for 2500 kgs.
TFO:
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The main function is twisting the yarn. The process of two parallel yarn twisted
and Converted in to one double yarn. Totally 12 machines and 3 workers. In this
process Yarn strength will increase.
GASSING:
The main function is removing hairiness. Totally 2 machine four sides and 4
workers are
There, in this process production for full day 1300 kgs.
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CONE WINDING:
The winding is a process to converting of the cops to a cone or cone to cone.
This is having a predetermined weight depends upon the package requirement.
The individual Cone weights are selected. The processes are mainly used four
machines with Eyc and eight workers are there. In cone winding to produce
1500kgs per day.
STEAMING:
The object of steaming is mainly to steam set the twist in yarn. In our company
one Machine and inside machine 560 cones at the time. In this machine also
called Conditioning machine. In this process only one worker are there.
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PACKING:
The cones delivered will be packed in a neat package for easy transportation and
to Avoid water damages. The high-density poly ethylene bags are used to avoid
rain Damages to the material. The colors coding of bags with detail is being
followed for Indent flying the varieties or product mix each bag will be weighting
50 kgs net weight of the yarn. Yarn packing mainly two types for gassing yarn
and gray yarn (not gassing). Dispatched to our weaving department and also the
respective parties through the lorry after paying duties and taxes.
And another packing is knots .in our company knots only packing and sell to
other Company. Packing department in 10 workers and one worker to be packing
900 kgs.
QUALITY CONTROL DEPARTMENT:
The quality of yarn should conform to certain accepted that is achieved at theminimum Cost possible.
It is the function of the quality control ensures these twin objectives are realized.
Quality Control should be exercised at all key stages of processing. So that
variation in final Product can if necessary be traced back to the variation in raw
material or from the Process from which its originated. In the department there
are 10 workers. In that 7 Workers are permanent workers and other is casual.
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Made up manufacturing
The fabric is received in the Fabric stores and preserved for distribution as per the
cutting orders to the cutting section. The fabric cut in various dimensions is Bar-
coded and sent to tailoring lines for sewing embroidery and quilting. High end
Tailoring machines with necessary folder arrangements help in quick sewing ofthe cut fabric to made ups. Inspections are carried out in every stage of the sewing
process to ensure Quality finish. The made ups are sent to the packing section for
final inspection and packing. Starting from the selection of good quality cotton
to the manufacturing of the final Made up the product undergoes various
measures which prove its quality. Products from spinnig ltd are handled by
technically well qualified Personnel; this enhances the overall look and the quality
of the products. The design team which is headed by the Joint Managing Director
creates Designs to cater the needs of the design markets. Product development
also operates in Processing, Weaving and Made up manufacturing units in Co-
ordination with the Product Development Department.
Eco-friendly fabrics
The manufacturing detail and processing all conform to the international
organic Certification standard. While our customers enjoy the comfort, relaxing
personal Styling, and the superior quality of our organic fashion line, VTX is
committed to Promote the alternative cropping of organic, pesticide free and low
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impact dye Fiber that in turn saves the planet form further contamination and
degradation.
Naturally Grown and Organic Fabrics
In contrast to the conventionally grown cotton and non- biodegradable
synthetics the organic fibers we use for VTX are free of harmful pesticides and
chemicals. The Eco-friendly natural and recycled fabrics used for our line include
organic cotton, tensile, Hemp, silk, and organic wool. These naturally grown and
organic fibers offer the Premium characteristics of easy care, durability, softness,
permeability, taticelectricity Resistance and rotection against chemical sensitivity.Our colored organic low Impact dyes which are free of metal and mordant
substances. Such dyeing process protects the earth from wastage of water and
electricity, and eliminates toxic discharge Runoff into the waste stream during
process.
Organically Grown Cotton
Conventional method of growing cotton is known to be heavily dependent on
Synthetic pesticides and fertilizers. It takes approximately one pound of chemicals
to grow three pounds of cotton. Organically grown cotton relies on biologically
based agricultural methods. To be certified as organic, the soil for the agriculture
of organic cotton has to be free of chemicals for at least three years. Moreover,
the farmers and processors are subject to annual inspection. Fabrics made from
organically grown cotton are superior in absorbance, softness, static electricity
resistance, and durability. Organic farming also has a global warming correlation.
Fabrics made from organically grown cotton are superior in absorbance, softness,static electricity resistance, and durability. Organic farming also has a global
warming correlation; chemicals are manufactured and transported using fossil
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fuels, and organic farmers use less water it takes one-third of a pound of fertilizers
and pesticides to produce the average cotton T-shirt.
By working exclusively with organic farmers, we can keep millions of pounds of
chemicals out of the environment, which has a positive impact on watersheds,
wildlife and humans
2.4 PROFILE OF THE EMPLOYEE:
Spinning ltd consist of total employees in the company300.
In day shift - 150 workers
In half night - 50 workers
In full night - 100 workers
Employees in HR department:
In human resource department had 6 office workers
Hr associates - 2Time keepers - 3
Canteen & hostel in charge - 1
AM HR : MR. PUNSOLAI.
Hr associates :
MR.SUNDARAJAN.Time keeper :
MR.SUKUMAR.(For shift basis)
Production department:
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In production department had 6 office workers
Manager - 1
Spinning master - 1
Supervisors - 4
ASSISTANT GENERAL MANAGER : MR .ARUN.
ASSISTANT MANAGER : MR. THANGARAJ.
ASSISTANT SPINNING MASTER : MR.
JAYANATHAN.
SUPERVISORS :
MR.M TAMIL. MR.AYYASAMY. MR.KUMAR. MR.P.PRABAKAR.
(For shift basis)
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3. ORGANIZATIONAL STRUCTURE:
4. STRUCTURE OF THE MARKETING DEPARTMENT
4.1 HEAD OFFICES:
Company Name : co-operative spinning mills .
Address : Aranthanki,pudukkottai.
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Level of Office : Head Office.
Phone No : 04371224624.
Website : www.vtx.co.in.
Industry : Textiles.
City : pudukkottai.
State : Tamil Nadu
Pin :614624
Company Type : Industry Best
Total Turnover : 50-100 Crs.
No. of Employees : 300.
Sector : Corporate Sector
4.2 NUMBER OF EMPLOYEES WORKING IN THE MARKETING
DEPARTMENT:
Head of the department:
Mr.RAJA.Assistants:
Mr.SARAVANAN. Mr.Perumual
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Mr.Vasantha Kumar Mr.Balamurugan
(For shift basis)
Other workers:
Mr. Raja Mr.Manikandan Mr.Ashok Kumar Mr. Krishnan
5.2 PRICING STARTEGY:
Spinning ltd setting the price based upon prices of the similar competitor
products. Competitive pricing is based on three types of competitive product
Products have lasting distinctiveness from competitor's product. Here wecan assume
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o The product has low price elasticity.o The product has low cross elasticity.o The demand of the product will rise.
Products have perishable distinctiveness from competitor's product,assuming the
Product features are medium distinctiveness. Products have little distinctiveness from competitor's product. assuming
that:
o The product has high price elasticity.o The product has some cross elasticity.o No expectation that demand of the product will rise.
Spinning ltd fixed their price for their production basis the customer how much
yarn was to be demand that much produced. Quality of yarn to be changed for
customer wants.
They produced low count and high counts 10s, 20s, 30s etc low
counts and 100s, 120s, 140s etc high counts. Retails and whole sales to fixed
various prices for count basis. They also sales waste for the local mills and other
units.
http://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demand8/3/2019 Project Ragu
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Spinning company distributing yarn into own their units(weaving, processing).For
product-focused companies, establishing the most appropriate distribution astrategy is a major key to success, defined as maximizing sales and profits.
Unfortunately, spinning Company often fails to establish or maintain the most
effective distribution strategies.
To establish distribution channels for cotton to yarn. Fear of utilizing, yarn especially including direct or semi-direct sales, due
to concerns about erosion of distributor and their own unit of weaving and
processing.
Spinning Company improves its distribution strategies by:
Mapping their products to the end-user Determining customers channel preferences and comparing these
preferences with actual availability Examining competitors strategies and comparing them and their
effectiveness with their own
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Confidential interviews with your distribution partners to identify areas forimprovement, as well as existing strengths to be encouraged
They also distributing their waste for the local mills and other units.
7. SHOT-FALLS/WEAKNESSES OF THE MARKETING DEPARTMENT:
The company appointed only casual workers. Their production capacity is low because of using old machines. To give proper training for new workers.
To provide hostel facilities for working peoples. To extend their technology for production process. To implement new machines for produce the product fastly.
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8. RECOMMENDATION FOR IMPROVEMENT:
They can extend their branches. The new technical machine should be introduced to do a quick process. To improve the food facility for workers. To provide the hostel facility for the worker in a company during the over
time.
To improves the labors efficiency by the way of the giving education andtraining.
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9. CONCLUSION:spinning mills is functioning in a good manner. This training has been
given us a lot of practical aspects followed in a concern. After doing my
internship training companys production process activities has been effective.
The company has been introducing some more innovative techniques from the
point of view of the customers. The company should be concentrating to the
production because their production capacity is low so improve the technology.
The Companys marketing strategies has been not much effective but if the
company improves their sales marketing strategies that will help to increase
companys sales.
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10. REFERENCES:
www.vtx.com
www.textiles.com
www.mbaguys.com
http://www.vtx.com/http://www.vtx.com/http://www.textiles.com/http://www.textiles.com/http://www.mbaguys.com/http://www.mbaguys.com/http://www.mbaguys.com/http://www.textiles.com/http://www.vtx.com/Recommended