Presentation Expo 2010 - Hong Kong Economic and Trade ... · Microsoft PowerPoint - Presentation...

www.hketoberlin.gov.hk

HK ETO Berlin

1

Hong Kong Tourism UpdateWorld Expo 2010 Shanghai

11 March 2010, Berlin

Mr. Stephen Kai Wong Director, Hong Kong Economic and Trade Affairs

The Government of the Hong Kong Special Administrative Region

www.hketoberlin.gov.hk

HK ETO Berlin

2

China

Hong Kong

Shanghai

www.hketoberlin.gov.hk

HK ETO Berlin

3

World Expo 2010 Shanghai

www.hketoberlin.gov.hk

HK ETO Berlin

4

www.hketoberlin.gov.hk

HK ETO Berlin

5

www.hketoberlin.gov.hk

HK ETO Berlin

6

Information

• 1 May to 31 October 2010• Area: 5.28 km² site along the Puxi and

Pudong banks of Huangpu River• Budget: 28.6 billion Yuan ( EUR 3.07 billion)• The world ’s largest Expo to date

www.hketoberlin.gov.hk

HK ETO Berlin

7

• more than 200 participating countries/ regions

• Expected visitors: 70 million• Theme: “Better City, Better Life”• The logo symbolize big family• The Mascot “Haibao”

• Chinese character= people (人 )

www.hketoberlin.gov.hk

HK ETO Berlin

8

One Journey Multiple Stops

• We invite you to visit Hong Kong before or after visit in World Expo 2010 Shanghai

www.hketoberlin.gov.hk

HK ETO Berlin

9

China Pavilion

www.hketoberlin.gov.hk

HK ETO Berlin

10

• The largest national Pavilion: 20,000 m²• Oriental Crown• Traditional Chinese wooden structure

element 56 brackets= the nation’s 56 minority ethnic groups

• Red taste and sprit of Chinese culture• Theme: “Chinese wisdom in Urban

Development”

www.hketoberlin.gov.hk

HK ETO Berlin

11

Hong Kong Pavilion

•Stand-alone pavilion, total floor area 1,390 m²•Three level design

www.hketoberlin.gov.hk

HK ETO Berlin

12

• 20 minutes to complete a tour• 7,000 visitors are expected every day• Sleek contemporary look= infinite

imagination and creativity of Hong Kong and its people

www.hketoberlin.gov.hk

HK ETO Berlin

13

• Huge transparent void in the middle of the pavilion signifies people can think and move freely and the origin of creativity and the unlimited potential of Hong Kong

• Theme: “Hong Kong – Potential Unlimited”• Architects:

– Billy Chan Wai-ching– Ida Sze Ki-shan

www.hketoberlin.gov.hk

HK ETO Berlin

14

Hong Kong’s “Urban Best Practices Area” Exhibition

• Theme: “Smart Card, Smart City, Smart Life”• Hong Kong’s unique strength in connectivity

and innovation– Smart card technology – Radio Frequency Identification (RFID)

www.hketoberlin.gov.hk

HK ETO Berlin

15

Germany Pavilion

www.hketoberlin.gov.hk

HK ETO Berlin

16

• Area: 6,000 m²• Theme: “balancity”= a city in balance• Message: a city can be a good place to

live – if it provides a balance between renewal and preservation, innovation and tradition, urbanity and nature, community and individual development and work and leisure

www.hketoberlin.gov.hk

HK ETO Berlin

17

Austria Pavilion

•Area: 2,000m²

•Red and white colours Austria national flag

•Theme: “Feel the Harmony”

www.hketoberlin.gov.hk

HK ETO Berlin

18

The Czech RepublicPavilion

www.hketoberlin.gov.hk

HK ETO Berlin

19

• Area: 2,000m²• Rubber ice-hockey pucks on its facade

– Czech exports pucks– Ice hockey is its national sport

• Theme: “Fruits of civilization”

www.hketoberlin.gov.hk

HK ETO Berlin

20

Hungary Pavilion

•Central element of the exhibition: “Gömböc”•High solid plexiglass invented by Hungary

www.hketoberlin.gov.hk

HK ETO Berlin

21

Poland Pavilion

www.hketoberlin.gov.hk

HK ETO Berlin

22

• Area: 3,000 m²• Gala concert hall invite visitors to dance

and sing • Pavilion like a huge paper cutout building• Theme: “People Create Cities”

www.hketoberlin.gov.hk

HK ETO Berlin

23

The Slovak Republic Pavilion

•Theme: “World for Humanity”

•To address the mind, hearts and emotions of the visitors

www.hketoberlin.gov.hk

HK ETO Berlin

24

Slovenia Pavilion

• Present how the country integrates various people and cultures

• Theme: Integration of Diversity

www.hketoberlin.gov.hk

HK ETO Berlin

25

Switzerland Pavilion

Chair lift“yin and yang”

www.hketoberlin.gov.hk

HK ETO Berlin

26

• Theme: Concept of balance which is relevant to the subtheme “rural-urban interaction”

• Rooted in the principle of yin and yang• Symbiosis between town and city• Perfect balance of man, nature and

technology

www.hketoberlin.gov.hk

HK ETO Berlin

27

For More InformationHong Kong Economic & Trade Office, Berlin

AddressJägerstrasse 33,10117 Berlin, GermanyTel: +49 (0) 30 22 66 77 22 8Fax: +49 (0) 30 22 66 77 28 8Email: cee@hketoberlin.gov.hk

Websites:Hong Kong Economic and Trade Office, Berlin www.hketoberlin.gov.hkHong Kong SAR Government www.gov.hkCommerce and Economic Development Bureau www.cedb.gov.hkInvest Hong Kong www.investhk.gov.hkHong Kong Trade Development Council www.tdctrade.comHong Kong Tourism Board www.hktb.comCreate HK www.createhk.gov.hk