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Hong Kong Tourism UpdateWorld Expo 2010 Shanghai
11 March 2010, Berlin
Mr. Stephen Kai Wong Director, Hong Kong Economic and Trade Affairs
The Government of the Hong Kong Special Administrative Region
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China
Hong Kong
Shanghai
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World Expo 2010 Shanghai
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Information
• 1 May to 31 October 2010• Area: 5.28 km² site along the Puxi and
Pudong banks of Huangpu River• Budget: 28.6 billion Yuan ( EUR 3.07 billion)• The world ’s largest Expo to date
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• more than 200 participating countries/ regions
• Expected visitors: 70 million• Theme: “Better City, Better Life”• The logo symbolize big family• The Mascot “Haibao”
• Chinese character= people (人 )
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One Journey Multiple Stops
• We invite you to visit Hong Kong before or after visit in World Expo 2010 Shanghai
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China Pavilion
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• The largest national Pavilion: 20,000 m²• Oriental Crown• Traditional Chinese wooden structure
element 56 brackets= the nation’s 56 minority ethnic groups
• Red taste and sprit of Chinese culture• Theme: “Chinese wisdom in Urban
Development”
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Hong Kong Pavilion
•Stand-alone pavilion, total floor area 1,390 m²•Three level design
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• 20 minutes to complete a tour• 7,000 visitors are expected every day• Sleek contemporary look= infinite
imagination and creativity of Hong Kong and its people
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• Huge transparent void in the middle of the pavilion signifies people can think and move freely and the origin of creativity and the unlimited potential of Hong Kong
• Theme: “Hong Kong – Potential Unlimited”• Architects:
– Billy Chan Wai-ching– Ida Sze Ki-shan
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Hong Kong’s “Urban Best Practices Area” Exhibition
• Theme: “Smart Card, Smart City, Smart Life”• Hong Kong’s unique strength in connectivity
and innovation– Smart card technology – Radio Frequency Identification (RFID)
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Germany Pavilion
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• Area: 6,000 m²• Theme: “balancity”= a city in balance• Message: a city can be a good place to
live – if it provides a balance between renewal and preservation, innovation and tradition, urbanity and nature, community and individual development and work and leisure
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Austria Pavilion
•Area: 2,000m²
•Red and white colours Austria national flag
•Theme: “Feel the Harmony”
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The Czech RepublicPavilion
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• Area: 2,000m²• Rubber ice-hockey pucks on its facade
– Czech exports pucks– Ice hockey is its national sport
• Theme: “Fruits of civilization”
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Hungary Pavilion
•Central element of the exhibition: “Gömböc”•High solid plexiglass invented by Hungary
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Poland Pavilion
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• Area: 3,000 m²• Gala concert hall invite visitors to dance
and sing • Pavilion like a huge paper cutout building• Theme: “People Create Cities”
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The Slovak Republic Pavilion
•Theme: “World for Humanity”
•To address the mind, hearts and emotions of the visitors
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Slovenia Pavilion
• Present how the country integrates various people and cultures
• Theme: Integration of Diversity
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Switzerland Pavilion
Chair lift“yin and yang”
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• Theme: Concept of balance which is relevant to the subtheme “rural-urban interaction”
• Rooted in the principle of yin and yang• Symbiosis between town and city• Perfect balance of man, nature and
technology
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For More InformationHong Kong Economic & Trade Office, Berlin
AddressJägerstrasse 33,10117 Berlin, GermanyTel: +49 (0) 30 22 66 77 22 8Fax: +49 (0) 30 22 66 77 28 8Email: [email protected]
Websites:Hong Kong Economic and Trade Office, Berlin www.hketoberlin.gov.hkHong Kong SAR Government www.gov.hkCommerce and Economic Development Bureau www.cedb.gov.hkInvest Hong Kong www.investhk.gov.hkHong Kong Trade Development Council www.tdctrade.comHong Kong Tourism Board www.hktb.comCreate HK www.createhk.gov.hk
