Green Expo 2010

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“Using Social Media To Increase Your Bottom Line"

Dennis KahlDennis Kahl

UNL Extension EducatorUNL Extension Educator

[email protected]@unl.edu

Nebraska Green Expo 2010

University of NebraskaUniversity of Nebraska––LincolnLincoln

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Do you use any of these now?


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Did You Know 4.0AAbove link takes you to a 3 minute video sharing

new trends in social media.


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Why Should Your Organization be a part of Social Media? Relationships – Putting a face your business and Relationships – Putting a face your business and

making them human.making them human. Allows you to reach audiences away from your Allows you to reach audiences away from your

immediate local area.immediate local area. Unites related groups and leverages the playing Unites related groups and leverages the playing

field.field. Great way to spread info to other groups in a quick Great way to spread info to other groups in a quick

manner.manner. Great way to tell your story to a variety of audiences.Great way to tell your story to a variety of audiences.


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Some Facts

Social media is still thought of as the domain of Social media is still thought of as the domain of young people but it isn’t!young people but it isn’t! Fastest growing age groups on Facebook are 35-Fastest growing age groups on Facebook are 35-

54 year-olds and those 55 and above.54 year-olds and those 55 and above. Special interest groups are thinking about how they Special interest groups are thinking about how they

can use social technology and social media to can use social technology and social media to engage people who are passionate about their engage people who are passionate about their causes.causes.

Our audience is there and more will be soon.Our audience is there and more will be soon.Source: Emily Vaughan – National Journal – 10-19-09

Nextgov


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Twitter


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How Social Media Might Be Used

Ohio Farm Bureau Federation – – Founded in 1919, Ohio Farm Bureau Federation works to create a Founded in 1919, Ohio Farm Bureau Federation works to create a

partnership between farmers and consumers that meets consumer partnership between farmers and consumers that meets consumer needs and ensures agricultural prosperity in a global marketplace.needs and ensures agricultural prosperity in a global marketplace.

Created tutorials on how to use Facebook, Twitter Created tutorials on how to use Facebook, Twitter and YouTubeand YouTube

Controversial proposed amendment to Ohio state Controversial proposed amendment to Ohio state constitution creating a board with power to constitution creating a board with power to regulate animal care of livestock.regulate animal care of livestock.


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Let’s Tweet

Send all your tweets including this Send all your tweets including this #hashtag first.#hashtag first.

#negreenexpo#negreenexpo


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TweetDeck


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Getting the Message Out

Center for Rural Affairs – Establish strong rural communities, social and Establish strong rural communities, social and

economic justice, environmental stewardship, and economic justice, environmental stewardship, and genuine opportunity for all while engaging people genuine opportunity for all while engaging people in decisions that affect the quality of their lives in decisions that affect the quality of their lives and the future of their communities. and the future of their communities.


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Example

Use

by

Ohio

Farm

Bureau

Federation:

Creating

a

board

with

power to regulate

ani

mal

care

of livestock.

Ballot favored by farmersBallot favored by farmers Safeguard against tougher animal care Safeguard against tougher animal care

regulations proposed by organizations like the regulations proposed by organizations like the Humane Society.Humane Society.

Members have become very active by posting Members have become very active by posting pictures of ‘Vote Yes for Issue 2’ signs.pictures of ‘Vote Yes for Issue 2’ signs.

Videos of ads and announcements of upcoming Videos of ads and announcements of upcoming rallies were posted on the wall.rallies were posted on the wall.

Encouraged people to post their own photos from Encouraged people to post their own photos from rallies.rallies.


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Result:

It is this kind of direct contact with supporters that It is this kind of direct contact with supporters that makes social media an important and effective makes social media an important and effective organizing tool.organizing tool.

"We can write letters to the editor until we're blue in "We can write letters to the editor until we're blue in the face," said Tracy Grondine, director of media the face," said Tracy Grondine, director of media relations at the American Farm Bureau.relations at the American Farm Bureau.

"But it's a lot more efficient and effective to post "But it's a lot more efficient and effective to post directly on someone's site."directly on someone's site."


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Businesses/Organizations on TWITTER MonsantoCo PioneerHiBreds -PioneerHiBreds - NEFarmBureau – NEFarmBureau – USDAgov -USDAgov -


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Blogs


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Huskerpreneur.com


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First known for its ability to create social networks First known for its ability to create social networks of personal friends, thus sharing what’s happening, of personal friends, thus sharing what’s happening, photos, videos, etc.photos, videos, etc.

Now also considered as a great place to create a Now also considered as a great place to create a web page to reach targeted audiences in a direct web page to reach targeted audiences in a direct marketing way for very little cos.marketing way for very little cos.

Tie Facebook with Twitter and other media to create Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience.a marketing plan for a targeted audience.


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Facebook and Blog


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Flickr

A place for photos that can be shared or stored.A place for photos that can be shared or stored. Communities or groups can be set up to contribute Communities or groups can be set up to contribute

or share photosor share photos Create photo shows with embedded link back to Create photo shows with embedded link back to

websiteswebsites


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It Now


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Social Media Policies

Susan SchneiderSusan Schneider

Jackson Lewis LLPJackson Lewis LLP10050 Regency Circle, Ste 40010050 Regency Circle, Ste 400

Omaha, NE 68114Omaha, NE 68114

402.391.1991 | Main402.391.1991 | Main

402.827.4257 | Direct402.827.4257 | Direct

[email protected] [email protected]

Key Provisions of A Social Media Policy

Employee Responsibility

Responsible for online activity conducted personally or which can be traced to Company

Disclosure:

● Use true identity

● If Company mentioned and expressing opinion regarding Company

Must state posting is personal opinion, not that of Company

Company Policies

All Company Polices apply to on-line use:

● Handbook, Policies

● Confidentiality of sensitive Company data

● Privacy of personal information

● Discrimination and Harassment

● Applicable Law

Copyright

Posting During Work Time

Options

● No personal posting during working time or on Company equipment

● Limited use – doesn’t interfere with responsibilities

NLRB Rights

Right to Monitor

Company reserves the right to monitor or access

● All public blogs and social networking sites

● All Company computers

No expectation of Privacy

10050 Regency Circle, Suite 400

Omaha, Nebraska 68114

(402) 391-1991

www.jacksonlewis.com

Presented by:

Susan M. Schneider

[email protected]

Kenneth M. Wentz III

[email protected]

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You may access this presentation at

http://slideshare.nethttp://slideshare.net

Search for ‘NE Green Expo’Search for ‘NE Green Expo’

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Questions?

Can You Find Value in Social Media? Can You Find Value in Social Media?

Dennis KahlDennis Kahl

UNL ExtensionUNL Extension

[email protected]@unl.edu

THANK YOU ! !

Nebraska Green Expo 2010


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Extension is a Division of the Institute of Agriculture Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraskaand Natural Resources at the University of Nebraska––Lincoln cooperating with the Counties and the United Lincoln cooperating with the Counties and the United States Department of Agriculture.States Department of Agriculture.

University of NebraskaUniversity of Nebraska––Lincoln Extension educational Lincoln Extension educational programs abide with the nondiscrimination policies of programs abide with the nondiscrimination policies of the University of Nebraskathe University of Nebraska––Lincoln and the United Lincoln and the United States Department of Agriculture.States Department of Agriculture.


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Mobile computer lab Mobile computer lab UNL Extension UNL Extension teaches teaches entreprenuerial entreprenuerial technology classes technology classes in across NEin across NE

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Green Expo 2010