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INTRODUCTION.
• Pizza Hut is one of the flagship brands of Yum!
• It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.
• Founder: Dan and Frank Carney.• Founded: Wichita, Kansas (1958).
STRATEGIES.
• Functional Strategies.• Total Quality Management. • Business Level Strategy.• Pricing Strategy.
VALUE CHAIN ANALYSIS.
• The value chain is a systematic approach to examine the development of competitive advantage.
VALUE CHAIN OF PIZZA HUT.
PRIMARY ACTIVITIES.
SUPPORT ACTIVITIES.
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