INTRODUCTION.

• Pizza Hut is one of the flagship brands of Yum!

• It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.

• Founder: Dan and Frank Carney.• Founded: Wichita, Kansas (1958).

STRATEGIES.

• Functional Strategies.• Total Quality Management.  • Business Level Strategy.• Pricing Strategy.

VALUE CHAIN ANALYSIS.

• The value chain is a systematic approach to examine the development of competitive advantage.

VALUE CHAIN OF PIZZA HUT.

PRIMARY ACTIVITIES.

SUPPORT ACTIVITIES.