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What is a Personal Brand and how you can use it as a professional marketing tool.
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©Tina Romano-Allen
Independent Career & HR Professional
Who…
True… Or… False?
FALSE
True… Or… False?Personal BrandingPersonal Branding
is about image is about image management.management.
FALSE
True… Or… False?
TRUE
Let’s list some examples of brands…
?
When your personal brand tells the world about you, what you stand for, what your values are, what your expertise is, and ultimately why the world should even care.
What is YOUR Personal Brand?
Do You Have a Seat Here?
Or…
Here…
Exercise…
Why is Personal Branding important?
Why
? Why?Why?
• Branding is how people experience you
• Branding is what you’re known for, what you’re known as, and what you’re known for knowing!
Because:
The Price of Admission…
Branding is no longer a novelty; it is a necessity.
Remember that as you work your way through the opportunity market – not just the job market - if you don’t make a name for you, someone else will!
You are being googled…
Fact…
Information found on-line is used by others to assess your credibility, knowledge &
experience
Job security no longer exists…
(A given example)
Stand Out
In a garden of similar products…
Step 1…
Develop A Personal Brand
Statement…
Step 2…
Volunteer Yourself…
Step 3…..
• Join common interest groups
• Civic organizations
• Local community events
• Participate!
Step 4…
… Use Social Media
How?? Build an effective LinkedIn Profile
Participate in Online Communities
Blog and/or Comment on Blogs
Consider Facebook
Finally…
“The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
Summary Thought
• How do people experience YOU??
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