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November 2010

Media Kit 4.11

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Web Media Expert\'s Pricing Kit. Take a look and give us a call or email!

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Page 1: Media Kit 4.11

November 2010

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Social Media Stats ........................................................................................... 3

Social Media Setup Process ............................................................................ 4 Facebook Design Upgrades ............................................................................ 5 YouTube Design and Setup .............................................................................. 6Twitter Design and Setup ................................................................................. 7Linkedin Setup ............................................................................................... 8Blog Design and Setup .................................................................................... 9Email Newsletter Design and Setup ................................................................ 10Ning Design and Setup .................................................................................. 11Website Design and Development .................................................................. 12

Social Media Design and Setup Packages Comparison .................................. 13

Social Media Engagement Process ................................................................ 14 Steps 1-2 Setup Social Media DashboardSteps 3-4 Content WritingSteps 5-6 Community Building

Social Media Engagement Packages Comparison .......................................... 15 Basic, Essential, Premier and UltimateThe Basic ..................................................................................................... 16 The Essential ................................................................................................ 17 The Premier .................................................................................................. 18The Ultimate ................................................................................................. 19

Social Media Marketing Process ................................................................... 20Targeted Facebook, Twitter and YouTube Marketing ........................................ 21Seo Services – Social Bookmark Submissions ............................................... 22Forum Submissions, Directory Submissions

Social Media Marketing Packages Comparison ............................................... 23Silver Marketing PlanGold Marketing PlanPlatinum Marketing Plan

Social Media Content Writing and Contest Services ........................................ 24Content CreationArticle Writing and Press Release ServicesContest Setup and ManagementSweepstakes, Giveaways, Trivia, Quiz, Coupons, Surveys

Additional Services ........................................................................................ 26Facebook Landing Page UpgradesAdditional LinksEmbedded Video Or Flash MovieReal-Time TweetsReal-Time Blog FeedsVideos Or Photos Imported From Youtube Or FlickrNing Social Network Design and SetupWordpress Blog Custom Design and SetupMobile Website Design and DevelopmentFacebook E-Commerce Application Design and SetupEmail Newsletter Service Design and SetupEmail Newsletter Service SetupBrand Identity PackageIncludes Logo, Business Card (Front and Back), Envelope, and Letterhead Designs.Ad Design (Web Or Print)Website Design and DevelopmentContest Setup and Daily ManagementSweepstakesGiveawaysTrivia QuestionsQuizCoupons SurveysGrouponArticle WritingPress Release Seo Writing ServicesUnlimited Press Release Submission ServiceSocial Media TrainingSocial Media Consulting

Glossary Of Social Media Terms ................................................................27-28

Contents

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Social Media Statistics• By 2010 Gen Y will outnumber Baby Boomers….96% of them

have joined a social network

• 54% = number of bloggers who post content or tweet daily

• 25% of search results for the World’s Top 20 largest brands are links to user-generated content

• 78% of consumers trust peer recommendations

• Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

• The #2 largest search engine in the world is YouTube

• The fastest growing segment on Facebook is 55-65 year-old females

• 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience

• 1 out of 8 couples married in the U.S. last year met via social media

• If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia

• What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook

• 80% of companies are using LinkedIn as a primary tool to find employees

• 78% of consumers trust peer recommendations

• More than 1.5 million pieces of content are shared on Facebook…daily

• The average number of tweets per hour is around 1.3m

Source: Socialnomics author Erik Qualman

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Social Media Design and Setup Process

Step 1: Initial Consultation We dig deep to understand your business so we are sure to create completely customized design and setup solutions.

Step 2: Competitive AnalysisWe research each client’s industry and develop a strategy to win in their category.

Step 3: Design Media PlatformsOur talented design team goes to work on your creative and branding. We make sure to brand, or in some instances re-brand everything, as people need to be able to readily identify with your social media channels.

Step 4: Custom Setup of Media PlatformsOur media experts will setup your social media platforms with the tools to provide the specific results your business needs.

Step 5: TrainingTraining is provided on how to use the new tools we’ve installed so you can best utilize those social media services.

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Facebook Custom Design and Setup

Create a powerful first impression for your business with custom designed landing pages. You can create additional pages like: About Us, Services, Testimonials and Buy Now to help customers learn more about your business.

Additional upgrades include:

• Opt-in Email Newsletter Forms

• Embedded Video or Flash Movie

• Surveys, Polls, Giveaways

• Real time Tweets and Blog feeds

• E-commerce shopping cart

• Videos or photos imported from YouTube or Flickr

• Additional customization services provided

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YouTube Custom Design and Setup

You’ve already invested a lot of time and money producing your videos so why not give your YouTube player a professional look to match? We can help achieve a consistent look and feel to increase potential YouTube channel subscribers.

Additional upgrades include:

• Installation of custom design

• Setup “Welcome Message”

• Set up business details

• Setup theme and links

• Import all videos into YouTube platform

• YouTube icon installed on all Social Media platforms

• Additional customization services provided

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Twitter Custom Design and Setup

Create a unique customized twitter business page designed by our expert internet marketing consultants. Whether you’re selling products or offering services we have a custom design and setup solution for you.

Additional upgrades include:

• Installation of custom design

• Setup “Welcome Message” sent to all followers

• Submit to Twitter search directory

• Twitter Poll Setup

• Twitter Counter Setup

• Create Twitter Lists

• Join targeted lists for your industry

• Tweetdeck training and setup

• Additional customization services provided

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LinkedIn Custom Setup

LinkedIn is a powerful platform for developing relationships, building your reputation and promoting your business.

Additional upgrades include:

• Create business profile and install logo

• Creation of an industry related group

• Create first introductory post to kick off the group

• Create group icon to promote on all Social platforms

• Setup related RSS content feed for the group

• Real time Tweets and blog feeds

• Join 10 relevant groups on LinkedIn

• Post 3 industry related Q&A’s to get started

• Secrets to success with Linkedin tools training

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Blog Custom Design and Setup

Your blog is a powerful SEO tool for your business. Posting new content ensures your business will thrive on the search engines. Since most users land on your blog before your website it is imperative your blog is fully customized.

Additional upgrades include:

• Installation of custom design

• Install “share this” button

• Install Facebook badge with real time posts

• Setup automation of blog posts to social networks

• Setup related RSS content feeds

• Create up to 4 pages

• Install Website navigation bar

• “Follow us” tab with all social media icons

• Opt-in Email Newsletter Forms

• Install Surveys, Polls, Giveaways, Contest applications

• “Retweet”, and/or “like this” buttons (hosted version only)

• E-commerce application (hosted version only)

• Google ads application (hosted version only)

• Additional customization services provided

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Email Newsletter Design and Setup

Your email database is priceless and building this list is so important for potential sales. We can help you design and implement the best Email marketing strategy for your business.

Additional upgrades include:

• Installation of custom template design

• Integrate your email distribution with Twitter and Facebook

• Setup automation of your blog posts to email subscribers

• Create and install multiple opt-in forms

• Create first “welcome” email to get you started

• Create multiple email lists for your company

• Import current subscribers to platform

• Training on Email Marketing strategies

• Additional customization services provided

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Ning Social Network Design and Setup

Need a custom social network to grow your business? We can help you build a community fast!

Additional upgrades include:

• Installation of custom design

• Setup related RSS content feeds

• Install Surveys, Polls, Giveaways, Contest applications

• Real time Tweets, Facebook posts and blog feeds

• Setup blogs, forums, photos and videos

• Setup groups, events and chat

• Integrate Facebook and Twitter

• Additional customization services provided

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Website Design and Development

Need a website design or redesign for your business? We can help build a custom website to meet your unique business needs. Capable of building websites on many CMS platforms such as: Wordpress, Joomla, Drupal and more.

Additional upgrades include:

• E-Commerce

• Galleries

• Custom Forms

• Social Media Integration

• And Much More!

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Social Media Design and SetupSOCIAL MEDIAMARKETING TOOLS

2-Pack*$850

3-Pack*$1100

5-Pack$2800

7-Pack$7900

Facebook • • • •Twitter • • • •YouTube • • •Blog • •Email Newsletter • •10 page Website Design or Ning Social Network Setup •

1 additional Facebook Page •1 hour training • •2 hours training • •

* The 2 and 3-Packs include a $200 credit towards an upgrade of your choice.

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Social Media Engagement“Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers”

Social Media Engagement ProcessSteps 1-2 (Weeks 1 & 2)

Step 1: Setting up Your Social Media DashboardOnce we have all your social media platforms designed and setup it’s important we start engaging with your customers to generate brand loyalty and sales. First we’ll set up your Social Media Dashboard so you can view all your accounts easily. This will give you a convenient way to monitor what we are doing as well as get engaged and respond to direct messages and personal comments.

Step 2: Account/Profile and Blog CreationOnce we have your Social Media Dashboard in place we will install your analytics tools to track how many people are engaging with your links. We will also be setting up (or updating) your blog, which will serve as your Social Media Hub.

Social Media Engagement ProcessSteps 3-4 (Week 3 & On-going)

Step 3: Content CreationThe next step is to create content that is going to be shared and distributed across these social media channels. Our success in creating content for your business rests on our initial consultation and customer profiling we do. We want to make sure we have a thorough understanding of your business and objectives before getting started on this phase.

Step 4: Content Distribution and PromotionDuring this phase we will continue content creation. In addition, we make sure that we are cross promoting your content across the various channels online. People on Twitter should know about your blog, and people on Facebook should know about your Twitter account, etc. We’ll tie them all together so each path leads to the other. We also begin the social media marketing by sharing links and posting outside of your own social media accounts, but all leading back to your business. This is part of our strategy to grow your followers, fans and build your online buzz.

Social Media Engagement ProcessSteps 5-6 (On-going)

Step 5: Community BuildingCommunity building will be happening throughout your whole social media campaign. Once your content is created and you start building trust and authority online our focus shifts to more than just site traffic. We encourage repeat traffic and help to build a community of people that you can reach out to. Community building can include everything from setting up a surveys to launching contests and special promotional offers that will keep people coming back to your site.

Step 6: Measuring, Analyzing, AdaptingDuring this phase we analyze all the social media marketing efforts. Have we met our initial goals? Are you seeing the results you wanted? You’re most likely also going to want to adapt your social media efforts. Perhaps there is a new tool out that you can add to your arsenal. This is where we evaluate and assess your social media marketing efforts to see how you should proceed.

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Social Media Engagement

*Includes design & setup

**Minimum 3 month campaign

***Contests, Coupons & Giveaways

****Unlimited Submissions

SOCIAL MEDIAMARKETING TOOLS

**BASIC$599/mo.

**ADVANCED$899/mo.

**PREMIER$1499/mo.

**ULTIMATE$1999/mo.

*Facebook • • • •*Twitter • • • •*Blog Content Writing 1 new post/wk.

4 total articles per monthup to 500 words

2 new posts/wk.8 total articles per month

up to 500 words

3 new posts/wk.12 total articles per month

up to 500 words

*YouTube • • •Linkedin or Foursquare • •Email Newsletter • •Mobile Website •Article Marketing 250 directory submissions 500 directory submissions 1,000 directory submissions

PPC Marketing • •Key Metrics Report • • • •Social Media Dashboard • • • •12-Month Marketing Plan • • • •***Customer Engagement • • • •Leads Included 100/mo 200/mo 300/mo 400/mo

****Press Release • •Reputation Management • •

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Basic Package $599/mo.

A basic social media package for a small business, we’ll get you set up with the most popular social media accounts and tailor the campaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotions ongoing, and track progress along the way.

Social Media Engagement Tools Basic Package

Facebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)

Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)

Weekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and Reporting

Social Media Dashboard Account Set-Up and Tutorial on how to use your dashboard.

12-Month Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Contests and Surveys Design, Setup and Management

100 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter

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Advanced Package $899/mo.

The perfect starter package for a small business, we’ll get you set up with the most popular social media accounts and tailor the campaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotions ongoing, and track progress along the way.

Social Media Engagement Tools Advanced Package

Facebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)

Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)

YouTube Design, Setup and Promotion

Article Marketing We will submit your articles to 500 directories

Linkedin or Foursquare Optimization and Maintenance

WordPress Blog Design, Setup and Optimization, weekly posts (Minimum 1 blog post each week) 4 total articles created per month up to 500 words each

Weekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and Reporting

Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard.

12-Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Customer Engagement Design, Setup and Management

200 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages

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Premier Package $1499/mo.

For the business that wants to maximize more of what Social Media has to offer, and get the most out of monthly content creation, distribution and promotion.

Social Media Engagement Tools Premier Package

Facebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)

Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)

LinkedIn or Fourquare Optimization and maintenance

YouTube Design, Setup, Customization & Promotion

Email Newsletter We will design and setup your email service

Article Marketing We will submit your articles to 500 directories

WordPress Blog Design, Setup and Optimization, weekly posts (Minimum 2 blog posts each week) 8 total articles created per month up to 500 words each

PR News Releases & Distribution Includes unlimited submissions to relevant PR Directories

PPC Marketing We will create and manage your ppc campaign

Weekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and Reporting

Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard

12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Customer Engagement Design, Setup and Management

300 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages

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Ultimate Package $1999/mo.

For the business that wants the most of what Social Media has to offer with monthly content creation, distribution and promotion.

Social Media Engagement Tools Premier Package

Facebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)

Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)

LinkedIn or Foursquare Setup, Optimization and Maintenance

YouTube Design, Setup, Customization and Promotion

Email Newsletter We will design and setup your email service

Article Marketing We will submit your articles to 500 directories

WordPress Blog Design, Setup and Optimization, weekly posts (Minimum 3 blog posts each week) 12 total articles created per month up to 500 words each

Mobile Website Design, Setup, Customization & Promotion

PR News Releases & Distribution Includes unlimited submissions to relevant PR Directories

PPC Marketing We will create and manage your ppc campaign

Weekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and Reporting

Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard

12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Customer Engagement Design, Setup and Management

400 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages

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Social Media Marketing“Successful companies in social media act more like Dale Carnegie and less like David Ogilvy - listening first, selling second.”

The Social Media Marketing Process

Step 1: Setup Marketing Strategy Calendar We walk through the details of what weekly or monthly promotions you are offering to create a marketing strategy calendar that meets your goals.

Step 2: Competitive AnalysisWe research each client’s industry and develop a marketing strategy to win in their category.

Step 3: Implementation of Marketing StrategyOnce we have your goals and strategy confirmed we will move forward to start the targeted marketing efforts.

Step 4: Marketing Strategy AnalyticsWe will review our efforts to make sure we are receiving the results desired. We then optimize our marketing strategy for top results.

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Targeted Marketing ServicesInvesting in the ability to get more fans and followers is one of the best strategies to increase your brand visibility. Our targeted marketing services result in more leads, fans, followers and sales.

Increase Facebook Fans

Get a strong presence on the most popular social networking site on the planet. Visitors are more likely to frequent a website that has more Facebook fans. Get potential customers to your website from the 2nd most popular website in the world after Google! Spend more time running your business, not looking for Facebook fans.

Increase Twitter Followers

Businesses are starting to realize the advantages of Twitter. Spend more time running your business, not looking for followers. Get potential customers to your website. Leave your competitors in the dust. Visitors are more likely to frequent a website that has more Twitter followers.

Increase YouTube Subscribers

Increase YouTube Channel Views

Increase YouTube Video Views

Uploading videos is only the first step. Getting more YouTube views, friends and subscribers is what should be high on your priority list. Fact: YouTube gets over one Billion views/day. How many are watching your videos? Make your videos show up higher in Google & YouTube search results by having more views. Get potential customers to your website from the 3rd most popular website in the world, after Google & Facebook. Visitors are more likely to frequent a website or subscribe to a channel that has more Youtube views.

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SEO Marketing ServicesBacklinks are the backbone of determining where your content will be position on Google and all major search engines. Whether you would like to increase traffic from search engines to your site using the power of backlinks or if you would like gain more exposure through forums and social bookmarks we can help.

Increase Social Bookmarks

Social Bookmark Submissions are a form of Search Engine Optimization where Internet users can share, organize, search, and manage bookmarks of web resources. These resources are not shared but instead are bookmarks that reference them. Social bookmarking services provide web feeds for their lists of bookmarks. This allows users to become aware of bookmarks as they are saved, shared, and tagged, here in creating links which will help increase page rank. We can submit your URL to hundreds of social bookmarking websites.

Increase Forum Submissions

Forum Submissions are a form of Search Engine Optimization where links are submitted in different forums. Forums are public websites where people assemble for open discussion. Forum postings are powerful in that they provide both quality back-links to your site and also increase exposure of your website to an interested community. Upon your order, we will submit your URL in hundreds of relevant forums.

Increase Directory Submissions

Directory Submissions are a form of Search Engine Optimization where websites are submitted for categorization to a web directory. A web directory is not a search engine but instead, lists web sites by category and subcategory. Websites are categorized based on the entire website rather than a single page or keywords. Web directories often allow site owners to directly submit their site for addition, and submissions are reviewed. These submissions link back to a website helping to increase page rank. We can submit your URL to hundreds of directories.

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Marketing & SEO

*minimum 3 month campaign**delivered within 30 days

SEO Packages

SEO Services **SEO Silver$499

**Gold Plan$799

**Platinum Plan$1299

Directory Submissions 200 300 5,000

Forum Submissions 100 700 1,000

Social BookmarkSubmissions

125 500 1,000

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Content Writing & ContestsContent Marketing Services

Article Writing ServiceNeed articles for your blog or website but not sure what to write? We provide a service to research your industry and create custom content for your business.

Press Release Writing ServiceNot sure what to say? We can write your press release for you and optimize it to the top SEO standards.

Press Release Submission Monthly ServiceLooking for a service that provides you with unlimited press release submission? For a low monthly fee we will submit an unlimited number of press releases to our +560,000 media contacts.

Engagement Marketing Services

Contest Setup and ManagementDistribute your campaign across multiple social networks including Facebook and Twitter. Collect data such as name, age, gender, email address, mailing address. Publish your campaign on your website and blog via an attractive interactive widget. Your custom branded image installed on all applications.

SweepstakesVia our app you can create a custom entry form, upload custom graphics, define eligibility criteria (by age and/or geography), randomly draw winners, send notifications to participants and download entry data. When users enter your sweepstakes, word spreads via friend invites, Facebook newsfeeds and Twitter tweets.

SurveyThe Sign-Up form enables the creation of a custom form, which can double as a survey, for users to fill out. You can download user information, input, and data from your leads at any time.

QuizThe Quiz app enables you to create custom quizzes which allow users to share their personalities with their friends. With our app, you are able to create custom questions, set up a scoring guideline, and create categories that the user gets scored into with their results. These quiz results can then be shared between users and on streams and feeds, compelling user’s friends to take the quiz as well, to assess what their results would be. Participant answers can be downloaded at any time. You can also combine a quiz with a contest, sweepstakes or coupon campaign.

Continued on next page...

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TriviaWith trivia, you can allow users to test their knowledge of trivia and share their scores with friends. With our app you can create your own set of questions, and specify answers so that the Promotion Builder tool auto-generates the user score once the user is finished completing the set of trivia questions you created. The app will then prompt the user to share their scores with their friends, which in turn can generate enthusiasm and a sense of competition between friends to beat each other’s score. Through the app you are able to download participant answers and view leads. You can also combine a trivia with a contest, sweepstakes or coupon campaign.

GiveawaysGive away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. Word spreads via Facebook newsfeeds that are generated when someone interacts with your campaign and via friend invites. With our app you can define the maximum amount of product you wish to give-away, upload custom designs for your campaign, create a custom entry form, send notifications to participants and download participant data.

CouponsDistribute Coupons to drive traffic to your site, encourage purchases, launch a new product or generate buzz. Word spreads via friend invites and Facebook newsfeeds that are generated when someone downloads a coupon. Via our app you can input unique discount codes, define the maximum number of coupons you wish to release, upload custom designs for your coupon, create a custom entry form, send notifications to participants and download participant data.

Content Writing & Contests

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Additional ServicesFacebook Custom Page .................................................................$450Static design with one outgoing link

Facebook Custom Page Upgrades• Embedded Video or Flash Movie ............................................$200 • Opt-In Lead Form ...................................................................$200 • Real-Time Tweets ...................................................................$200• Real-Time Blog Feeds ............................................................$200• Videos or Photos Imported From Youtube or Flickr ...................$200

Facebook Application Design & Development .................. Starts at $1000

Linkedin: Consultation, Custom Setup & 30 min training .................$300

Twitter Custom Pages: Consultation, Design, Development .............$300

YouTube Custom Pages: Consultation, Design, Development ..........$300

Custom Web Design & Development (10 Pages) ............................$3200For Advanced Website Design, Request a QuoteContent Integration ................................................$75/pg after 10 pages

Website Hosting Available (Basic) .................................................$125/yr

Mobile Website .........................................................................$100/moFree site setup (pulls content from current site & social channels)

Ning Social Network Consultation, Design & Development ............$1200

Blog Design & Setup (Custom Template) ..........................................$900Content Integration (Image Selection & Copy Placement) ...............$75/pg

Facebook E-Commerce Application Design & Setup ........................$450Includes 10 Products AddedIncludes 1 Hour Training on How to Use the Service

Email Newsletter Design, Custom Setup & 30 min training ................$750

Social Media Marketing Plan (3 months) ...........................................$600

Static Banner Ad Design (Non-Flash) ..............................................$200Flash Banner Ad Design .................................................................$500

Marketing Plan Development3 months ........................................................................................$7506 months ......................................................................................$135012 months ....................................................................................$2400

Contest Marketing Design & Setup .................................................$400• Sweepstakes• Giveaways• Trivia Questions• Quiz• Surveys• Groupon

Article Writing ..................................................................................$150500 Words

Press Release Seo Writing Service ..................................................$350

Unlimited Press Release Submission Service ............................$250/mo

Brand Identity Package .................................................................$1500Includes Logo, Business Card (Front & Back), Envelope, & Letterhead Designs

Logo Design Only ...........................................................................$900

Flyer Design (Print) ..........................................................................$4501 Letter Size Page

Brochure Design (Print Tri-Fold) ........................................................$750

Brochure Design (Print Up To 12-Pager) .........................................$3600

Social Media Training (Includes Materials)Full Day (8 Hrs, Travel Expenses Not Included) ..............................$3500Half Day (4 Hrs, Travel Expenses Not Included) ..............................$2000

Social Media Phone Consulting (Hourly) ......................................$100/hr

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Social Media Terms Glossary

Facebook The fastest-growing popular online platform that enables customization of user interface, which also includes installing ap-plications to personalize the experience and link to other social sites. Users can share opinions, join groups, hold events and participate in contests conveniently.

Twitter Twitter allows spontaneous interaction in real time. Twitter clients on mobiles are getting popular and enables quick and easycommunication. You would be able to track what people are saying about you or your related business competitors. Twitter allows engagement with people in a viral way. Loyal and satisfied customers or clients would “re-tweet” messages that they would love to recommend. Through constant and vital tweeting, your brand awareness would be enhanced.

Wordpress Blog The reason Wordpress is the most popular blogging platform is the combination of value, quality, and ease of use that is unparalleled in the blog software world. The blog serves as your social media hub.

LinkedIn Businesses can leverage it as a powerful tool for managing brand reputation and increasing visibility. By optimizing groups, answers, and company and individual profiles, you increase your chances of ranking and driving traffic.

Foursquare Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites. As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal cus-tomers when they check in on foursquare at your venue. Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!

YouTube As the second largest search engine in the world, YouTube continues to dominate the video sharing community.

Flickr Flickr is free image and video hosting website. Images can bring organic search benefits both directly- optimized images draw traffic from image searches and from integrated search results, and indirectly – images make pages more appealing and more likely to receive inbound links.

Daily Motion, Metacafe, Vimeo

These three sites are all popular Video Sharing sites similar to YouTube, but optimize separately in the search engines. Think of your messages as being on different channels, not just one.

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Social Media Terms Glossary

Digg & StumbleUpon Digg and StumbleUpon are the two most popular social bookmarking sites online and used to promote your blog. For Digg: Users submit links to content they like, and other users comment on those submissions and add their own votes (called Diggs) to those links. Popular links will rise to the front pages of Digg and are likely to get a lot of traffic. StumbleUpon uses ratings to form collaborative opinions on website or blog quality. If your blog gets the thumbs up from just one reader, it will be added to the database and become available for others to stumble too. It’s a great way to get a surge of traffic to your blog, provided of course that your content is worth a thumbs up.

PR News Releases & Distribution

We’ll write an announcement each month about your organization – a new product launch, current promotion, a local team sponsorship - whatever. We get your news distributed to every major news site and search engine on the web, and in front of consumers and possibly journalists. Make yourself more visible and drive traffic to your website - and customers to your busi-ness. We used both paid and free PR sites for distribution.

Article Marketing From better search engine rankings to increased visibility online, article marketing is one of the best ways to promote prod-ucts, services, and programs for business owners who have a small marketing budget. Article marketing is an excellent SEO tool because it allows you to combine the use of keywords and link building to help you increase your Web site rankings. Article marketing can also serve as a way to boost your credibility and your reputation as an expert in your field.

Social Media Dashboard Allows you to manage social network profiles, Twitter, Facebook, LinkedIn, all in one place.

Weekly Monitoring/KeyMetrics Reports

Each week you’ll receive an update on what we are doing for your account. We’ll report on the increase in followers and fans on Twitter and Facebook, which Facebook pages and groups we join and post on, how many blog posts we are doing and more.

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Please Contact:Michelle Hummel

Founder & CEO

[email protected]

webmediaexpert.comFacebook.com/webmediaexpert

Thank You!