PARTNERSHIP OPPORTUNITIES SAS CHAMPIONSHIP … · • This high-prestige environment is ... – Two...

PARTNERSHIP OPPORTUNITIES

SAS CHAMPIONSHIPPRESENTED BY FORBES

OCTOBER 2 – 8, 2006

Hale Irwin2005 Champion

Tom KiteWorld Golf Hall of Fame LegendCourse Record Holder (63 in 2003)

TOURNAMENT FACTS• WHO: 78 Champions Tour Professionals• WHAT: Official Champions Tour Event• WHEN: October 2 – October 8, 2006• WHERE: Prestonwood Country Club, Cary, NC• WHY: Tournament proceeds benefit area

charities through the Triangle Community Foundation

• HOW: 54 holes, stroke play, Friday – Sunday• BROADCAST: The Golf Channel – live coverage

Friday – Sunday, 1:30 – 4 p.m.• PURSE: $2,000,000; Champion’s Share $300,000• PATRONS: 60,000+ in 2004• CHAMPIONS: 2005 – Hale Irwin

2004 – Craig Stadler2003 – D.A. Weibring2001 & 2002 – Bruce Lietzke

OVERVIEW

CHAMPIONS TOUR• 26th Anniversary

– 28 events with prize money over $50 millionGet Inside The Game

– Fan features provide “inside the ropes” platform for players, fans and sponsors to interact

• Giving Back – The Heart of the PGA TOUR– All three Tours (PGA TOUR, Champions Tour & Nationwide Tour)

now exceed $900 million in donations since the TOUR’s inception – Should exceed Billion Dollar mark in late 2005/early 2006– In 2004, more than $80 million donated

Arnold PalmerWorld Golf Hall of Fame Legend2003 Participant

OVERVIEWSAS CHAMPIONSHIP• 6th Annual

– Excellent annual growth in attendance and community participation• One of the Top Fields of the Year

– Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler

• $2 million Purse – Champion’s Share $300,000– 2nd largest purse on Champions Tour, outside the Majors

• The Golf Channel– Live coverage, Friday, Saturday and Sunday

• Diverse, Week-long Event Calendar– Pro-Ams, Special Events, and Championship Competition

Bruce Lietzke2001 & 2002 Champion

OVERVIEWCHARITY• Triangle Community Foundation

– TCF is the host organization for the SAS Championship, donating net proceeds to area charities

– TCF is a careful steward of more than 550 donor-inspired funds with the mission to expand private philanthropy

• Communities In Schools of Wake County– Tournament’s signature project– With Tournament proceeds, CISWC has

built the SAS Community Learning Center in Kentwood

– The Center is a gathering place for children to access tools needed to supplement their education

• CISWC recognized as ‘2003 Charity of the Year’ by the Champions Tour

Gary PlayerWorld Golf Hall of Fame Legend2003 Participant

WHY THE SAS CHAMPIONSHIP?COMMUNITY RESPONSIBILITY• Support local charity• Give back to the Triangle Community

RELATIONSHIP DEVELOPMENT• Entertain current clients, customers and employees• Spend quality time with best prospects

AWARENESS & VISIBILITY• Exposure to thousands of patrons• Exposure to an influential demographic

D.A. Weibring2003 Champion

EXECUTIVE ENTERTAINMENT• Rub elbows with the game’s legends• A Pro-Am is an unbeatable way to

impress with a day that will be remembered forever

• Each Pro-Am Participant receives:– Official Pro-Am Gift Package– Invitation to the Tournament Reception

on Tuesday– Money Clip Credential and Guest

Credential– Awards Banquet

• Entertainment Opportunities:– Prestonwood Pro-Am (Mon./Tues.)– SAS Pro-Am (Weds./Thurs.)– Grand Champions Pro-Am (Fri.)

Fuzzy ZoellerTwo-Time Major Champion2003 & 2004 Participant

CORPORATE HOSPITALITY• Put your company on the green• This high-prestige environment is

uniquely suited for the client who wants to watch the action from the best vantage point – a bird’s eye view of the pivotal 18th Green

• Hospitality Opportunities:– 18th Green Suite

• Private, two-story, climate controlled deluxe suite

– Champions Club• Semi-private, two-story,

climate controlled deluxe suite– Tent

• Private structure, built to suit

Hale IrwinWorld Golf Hall of Fame Legend2004 Charles Schwab Cup Winner

Tom WatsonWorld Golf Hall of Fame Legend2002 Participant

ENTITLEMENT PROGRAMS• Own a part of the excitement• Entitlement Programs provide unique promotional

opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons

• Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament’s overall Marketing and Promotional Plan

• Entitlement Opportunities:– Special Events:

• Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic– Promotional Events:

• Giveaway Items to Patrons on Competition Days (Friday, Saturday,and/or Sunday)

– Experience:• Pavilion, Putting Green, and Driving Range

– Signage:• Caddie Bibs and Quiet Paddles

BRAND EXPOSURE• Go for the pin• Build brand awareness within upscale

demographic audience• Brand Exposure Opportunities:

– Exhibition Space• Exhibit Tent in the extremely high traffic

area near the Putting Green and the Main Tournament Entrance

– Hole Sponsorship• Corporate logo placed on Tee Sign and

on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad

– Advertising• Spectator Guide

– Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood

• Pairings Sheet– Daily schedule of tee times– Includes foldout map

Raymond FloydWorld Golf Hall of Fame LegendFayetteville, NC Native

PARTICIPATION OPPORTUNITIES

Peter Jacobsen2004 U.S. Senior Open Champion

• Don’t miss any of the action• Participation Opportunities:

– Tickets & Packages• Tickets

– One-Day Ticket – One-Day Tournament Admission– Grounds Badge – Week-long Tournament Admission

• Father’s Day Package– Two Grounds Badges and Six Rounds of Golf at Triangle Area Golf Courses,

including Prestonwood Country Club

• Corporate Package– Patron Gold, Silver or Custom Package with discount

– Volunteers• Nearly 1,000 Community Volunteers are needed to assist in producing this

first-class event

Curtis StrangeTwo-Time U.S. Open Champion2005 Champions Tour Rookie

TOURNAMENT SCHEDULE

Saturday, October 7• 2nd Round Championship Play• 1:30 – 4 p.m. The Golf Channel

Sunday, October 8• Final Round Championship Play• 1:30 – 4 p.m. The Golf Channel

Wednesday, October 4• SAS Pro-Am – Day 1

Friday, October 6• 1st Round Championship Play• WakeMed Health Day• 1:30 – 4 p.m. The Golf Channel• Grand Champions Pro-Am

Tuesday, October 3• Prestonwood Pro-Am – Day 2• Champions Tour Practice• Sports Council Tee-Off Luncheon• Walking Clinic• Short Game Clinic• Skins Game• Youth Clinic• Tournament Reception

Thursday, October 5• SAS Pro-Am – Day 2• SAS Pro-Am Awards Reception

Monday, October 2• Prestonwood Pro-Am – Day 1• Champions Tour Practice

CONTACT INFORMATION

• Tournament Director – Jeff Kleiber– jeff.kleiber@octagon.com– (919) 531-0240

• Sales Director – Paul Campion– paul.campion@octagon.com– (919) 531-0200

• Tournament Coordinator – Michelle Berish– michelle.berish@octagon.com– (919) 531-0233

Lee TrevinoWorld Golf Hall of Fame Legend2001, 2002, 2003, 2005 Participant