Outperform the Market with Creativity - Scaled Agile

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Outperform the Market with CreativityStrategy Applied with Design Thinking

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Caroline SchmidtConsultantKegon AG

Thorsten JanningSAFe Fellow

Kegon AG

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The Importance of the Lean Agile Strategy development

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The current state of Strategy Work….

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How do wedevelop our

portfoliostrategy?

What isour

purpose? How do wealign our

execution withour strategic

goals?

Strategy isonly

relevant ‚at the top‘.

Lean Agile Strategy

Definition:The Jobs to be

done

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Our Experiences

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I. Purpose

“Google’s mission is to organize the

world’s information and make it universally

accessible and useful.”

“To bring inspiration and innovation to

every athlete in the world.”

“To give people the power to

share and make the world more

open and connected.”

“To give everyone the power to create

and share ideas and information

instantly, without barriers.”

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Our best Design Thinking Tool …..

..to make the purpose „feelable“

Participants: All knowledge workers of thesystem

Facilitation: Editable Intranet-Site orWhiteboard

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Design Sprints

..to align to a common vision

Participants: Cross Hierarchical Team

Facilitation: - Ideation

- Workshop and Visualization

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II. Cultural Change

The formulation of the strategic themes has to be an inclusive process accordingto our principles: Apply systems thinking and Decentralize Decision Making

Culture eatsstrategy forbreakfast

Behaviorinfluences

culture

Strategyprocess is also about creating

alignment

Together, weformulate the

OKRs as an inputfor our portfolio

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Our best Design Thinking Tool: Strategy Maps…

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III. Strategic Alignment

"Building a visionary company requires one percent vision and 99 percent alignment." —Jim Collins & Jerry Porras in “Built to Last: Successful Habits of Visionary Companies”

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Our best …..Strategic Alignment Tool: Big Room Ranking

ProductManager

Architect

Solution Manager

Business Owner

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IV. How do we develop our portfolio strategy?

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I. Our best Tool for Strategy Flow: Strategy Kanban

Business Case Funnel

Analyzing Strategic Themes

StrategyRefinement

Portfolio Backlog

All ideas are welcome

here!

Design Sprints

StrategyMaps

Big Room Ranking

Idea e.g. Market Trends,

CompetitorMoves, New Technology

Business Model

Canvas, Prototype

OKRPortfolio

Epics PrioritizedPortfolio

Epics

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How do wedevelop our

portfoliostrategy?

What isour

purpose?

How do wealign our

execution withour strategic

goals?

Strategy isonly

relevant ‚at the top‘.

StrategyMap

StrategyKanban

Design Sprints

Big Room

Ranking

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Join me at the Meet the SpeakerSession!Please refer to the agenda for scheduled times

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Participate in polling, post comments, and rate sessions

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Thank you!