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1© Scaled Agile, Inc.
Outperform the Market with CreativityStrategy Applied with Design Thinking
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Caroline SchmidtConsultantKegon AG
Thorsten JanningSAFe Fellow
Kegon AG
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The Importance of the Lean Agile Strategy development
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The current state of Strategy Work….
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How do wedevelop our
portfoliostrategy?
What isour
purpose? How do wealign our
execution withour strategic
goals?
Strategy isonly
relevant ‚at the top‘.
Lean Agile Strategy
Definition:The Jobs to be
done
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Our Experiences
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I. Purpose
“Google’s mission is to organize the
world’s information and make it universally
accessible and useful.”
“To bring inspiration and innovation to
every athlete in the world.”
“To give people the power to
share and make the world more
open and connected.”
“To give everyone the power to create
and share ideas and information
instantly, without barriers.”
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Our best Design Thinking Tool …..
..to make the purpose „feelable“
Participants: All knowledge workers of thesystem
Facilitation: Editable Intranet-Site orWhiteboard
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Design Sprints
..to align to a common vision
Participants: Cross Hierarchical Team
Facilitation: - Ideation
- Workshop and Visualization
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II. Cultural Change
The formulation of the strategic themes has to be an inclusive process accordingto our principles: Apply systems thinking and Decentralize Decision Making
Culture eatsstrategy forbreakfast
Behaviorinfluences
culture
Strategyprocess is also about creating
alignment
Together, weformulate the
OKRs as an inputfor our portfolio
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Our best Design Thinking Tool: Strategy Maps…
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III. Strategic Alignment
"Building a visionary company requires one percent vision and 99 percent alignment." —Jim Collins & Jerry Porras in “Built to Last: Successful Habits of Visionary Companies”
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Our best …..Strategic Alignment Tool: Big Room Ranking
ProductManager
Architect
Solution Manager
Business Owner
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IV. How do we develop our portfolio strategy?
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I. Our best Tool for Strategy Flow: Strategy Kanban
Business Case Funnel
Analyzing Strategic Themes
StrategyRefinement
Portfolio Backlog
All ideas are welcome
here!
Design Sprints
StrategyMaps
Big Room Ranking
Idea e.g. Market Trends,
CompetitorMoves, New Technology
Business Model
Canvas, Prototype
OKRPortfolio
Epics PrioritizedPortfolio
Epics
17© Scaled Agile, Inc. 17© Scaled Agile, Inc.
How do wedevelop our
portfoliostrategy?
What isour
purpose?
How do wealign our
execution withour strategic
goals?
Strategy isonly
relevant ‚at the top‘.
StrategyMap
StrategyKanban
Design Sprints
Big Room
Ranking
18© Scaled Agile, Inc.© Scaled Agile, Inc. 18
Join me at the Meet the SpeakerSession!Please refer to the agenda for scheduled times
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Participate in polling, post comments, and rate sessions
Thumbs up or down3
Polling1
Comment2
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Thank you!
