Online Reputation Monitoring & Repair Presented by:

Online Reputation Monitoring & Repair

Presented by:

Help You To…Differentiate between reputation monitoring and reputation repair.

Identify important aspects of a businesses that should be monitored.

Identify some of the warning signs of a possible reputation problem.

The SecretAffects how individuals and companies are

perceived by both current and future clients.

Places a perceived value on your products and services.

Greatly affects the trust and confidence that you work hard to earn and sustain with others.

Your Reputation

Monitoring vs. RepairReputation Monitoring

No real problems Leverage opportunities

to expand and support a company or personal brand with positive content

Increases rankings in major search engines

Increases followers in social media

Supports sales and marketing efforts

Take over market share

Reputation RepairLawsuitsScandalsProduct defectsProduct recallsPoor manufacturing

standardsEnvironmental

violationsEmbezzlement, fraudLie, cheat, stealBeen bad

Warning Signs Negative commentary appears online about

you or your company. New business prospects quietly disappear

into the arms of your competitors. Existing clientele unexpectedly begin to

challenge the value of your services or products.

Phone calls, text messages, emails, and other methods of contact go unreturned from trusted resources and contacts.

What To Monitor Personal namesCompany namesWebsite namesProduct namesServicesBrand namesPatentsTrademarksCopy written materialTrade secretsSpecial projects

CustomersEmployeesSuppliersContractorsCompetitorsKey ExecutivesPricingVariations of your

name and the company name

Incorrect spellings

Tactics of the Demented Buy your name and build a “Hate

Website”.“Become You” in social media…with a

voice.Poach your clients and contacts.Steal your content and ideas.

Measuring Success What Does Success Look Like

Strength – The likelihood that your brand is being discussed in social media.

Passion – The likelihood that people talking about your brand will repeatedly do so.

Reach – The number of unique authors or people referencing your content and brand.

Sentiment – Positive comments vs. negative comments.

Top Pitfalls That We See#1 – “It’s just a slow news day”

mentality.#2 - Letting public opinion be the

only opinion.#3 - Allowing gossip to over-rule

fact.#4 – Not seizing every opportunity

to build your online reputation.#5 – Not showing how you have

solved a problem in front of others.

Thank YouBizHive

200 East Big BeaverTroy, Michigan 48083

www.Biz-Hive.comwww.TheOnlineBodyGuard.c

om 248-662-5323

info@biz-hive.net