HOW LONG SHOULD YOU BE MONITORING?

TIPS FOR STAYING PROACTIVE

P Build your online presence before the storm

P Get a foothold in your Centers of Influence

P Be congruent with your branding & messaging

P Give stakeholders a place to vent & receive help

P Fill any voids in your Google reputation

P Crowd out any negative voices

WHEN?

FOREVER.

Online reputation issues can arise at any time, so a consistent and continual approach to monitoring is key.

WHERE SHOULD YOU BE MONITORING?

Focus on your “Centers of Influence”Where are your customers and stakeholders hanging out?

P Social media sites

P Forums/messageboards/online communities

P Review sites

P Blogs and other online publications

WHERE?

Cast a wide netUse social media monitoring tools to monitor as much of the web as you can

WHAT SHOULD YOU BE MONITORING?WHAT?

Your brand name and keywords

containing your brand name

Names of key people at your

company

Names of your products

WHY?WHY IS MANAGING YOUR COMPANY’S ONLINE REPUTATION SO IMPORTANT?

of individuals90%

put their trust in what others have to say about your

reputation

Forrester Research

are influenced by your online reputation

Viadeo

59%of hiring managers

87%

look at the reputation of your CEO, when

judging your company’s reputation

of consumers

Hill and Knowlton

HOW?HOW CAN YOU MONITOR?

MONITORING THE LANDSCAPE STEPS TO TAKE

1

Identify your reputationsWhat is important to you in terms of your reputation? In the case of a company, this could be:

P Company name (including legacy and abbreviated names)

P Names of high-profile individuals at the company (i.e. the CEO)

P Names of products sold

2

Quantify your audienceWho is going to be talking about your brand?

P Customers

P Business partners

P Investors

P Employees

P Bloggers, journalists and influencers

3Understand your goalsWhat are you trying to achieve by monitoring?

P Potential attacks

P Product feedback

P Competitive intelligence

P Copyrights and trademarks

4Specify your needsWhat do you need from a monitoring platform?

P Alerts

P Influence

P Sentiment

P Reporting

Start actively monitoringStart trying out tools to determine what fits.

MONITORING YOUR ONLINE REPUTATIONWhat You Should Be Doing to Protect Your Brand Online

WHAT IS ONLINE REPUTATION MANAGEMENT?

Realizing that the perceived value of your brand is defined by information found and discussed on the internet; therefore requiring your constant monitoring and participation in these web conversations.

-Andy Beal, founder of Trackur and author of Radically Transparent

TOOLS TO CONSIDER

5

Blunt Instruments

Swiss Army Knives

Precision Tools

(for monitoring Twitter)

BEST PRACTICE Use a combination of both strategies to combine direct customer engagement where your customers are with broad monitoring of all online mentions.

To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo.