View
214
Download
2
Category
Preview:
Citation preview
Not for commercial purposes : 12 October 2006
1
Web 1.0 -->Web 2.0
DoubleClick -->Google AdSense
Ofoto -->Flickr
Akamai -->BitTorrent
mp3.com -->Napster
Britannica Online -->Wikipedia
personal websites -->blogging
Evite -->upcoming.org and EVDBdomain
name speculation -->search engine optimization
page views -->cost per click
screen scraping -->web services
Publishing -->participation
content management -->wikis
directories (taxonomy) -->tagging ("folksonomy")
Stickiness -->syndication
DoubleClick -->Google AdSense
Ofoto -->Flickr
Akamai -->BitTorrent
mp3.com -->Napster
Britannica Online -->Wikipedia
personal websites -->blogging
Evite -->upcoming.org and EVDBdomain
name speculation -->search engine optimization
page views -->cost per click
screen scraping -->web services
Publishing -->participation
content management -->wikis
directories (taxonomy) -->tagging ("folksonomy")
Stickiness -->syndication Bron: Tim O'Reilly
Not for commercial purposes : 12 October 2006
2
Content management & Web 2.0?
Maarten Korz maartenkorz@gmail.comCM Professionals, www.cmprofessionals.org
ECM Plaza October 12, 2006 Rotterdam (NL)
Not for commercial purposes : 12 October 2006
4
Maarten Korz
Not for commercial purposes : 12 October 2006
5
Agenda
• Content management– Essentials
• Web 2.0– Essentials
• Content Management vs Web 2.0
Content management
Not for commercial purposes : 12 October 2006
7
(enterprise) Content
• Teksten (chunks of text), nieuws• Documenten, Formulieren• Audio? (Muziek, Telephone conference)• Video? (Film, TV, ..)• Tags, metadata• Chatsessie teksten• Mail, Forum Post• Popular searches / Search relevancy ratings• “attention” : gegevens van de gebruiker
Not for commercial purposes : 12 October 2006
8
Content management
Tekst &vorm
Opslag &beheer Distributie &
presentatie
Bron: www.allesovercontentmanagement.nl
Not for commercial purposes : 12 October 2006
9
Cross media & content management
Kanalen \ processen Concept/creatie Realisatie DistributieMillimeterMegabyteMinutenMond op MondMeters
Bron: CrossMedia presentatie
Not for commercial purposes : 12 October 2006
10
Content Management
Bron: cmswatch
Not for commercial purposes : 12 October 2006
11
Content Management
Acquisition Management Categorization DeliveryComposition
browsertext, images, video
feed
Reuter, AFP, AP, RSS
word processorsWord, Notes
enterprise systems
ERP, CRM, legacy, Quark Xpress
import toolimporting existing sites
object managementediting, revision
tracking, workflow, versioning
search
automatic/ manual categorization
creating the user
experience
webInternet, Intranet, Extranet
mediasSMS, WAP, 3G, PDA
printPDF, Quark XPress
emailalerts, newsletters
syndication web feeds (RSS)
taxonomy
Bron: Janus Boye
Not for commercial purposes : 12 October 2006
12
Content management
Bron: P. Seybold Group. Inc.
Not for commercial purposes : 12 October 2006
13
Enterprise Content Management
Bron: AIIM
Not for commercial purposes : 12 October 2006
14
Enterprise Content Management
Bron: AIIM
Not for commercial purposes : 12 October 2006
15
Content management, braindump
Bron: Hofmeester/Korz
Users / Roles
ContentManagement
Internal
External
Customers
Internal departments
Functionality
Information Analyzing
Collaboration
Document Generation
Document Publishing
(E)-learning
Documentation
Web CMS
Content Generation
Versioning
Content
Structured
Unstructured
Issues
Management
Departments
Marketing
Sales
Members
Contributor/Editor
Other systems
Accuracy of data
Relevance of data
Scoping of data
“Just enough, just right,just in time”
Processes not defined
Multiple instances of thesame content
Central vs de-centralorganization and mgmt.
Release mgmt.
Generic
Specific
General info
Contract related
Contact related
Prices, ladders, etc.
Output
Input
Web
Intra- Extranet
Documents
SMS
XML
Digital asset mgmt.
CMS
Other systems
External systems
What content should bemanaged
Illustration
Photo
Text
SMS
Data
Web page
Template
Document
(On-line) Help
Knowledge
Presentation
Marketing info
E-learning
News
Context diagram Content Management
New markets
Financial institutions
Regulating authorities
Vendors
Dealers
Lessees
Management
Enormous amounts ofdouble work
Product info
Company info
Etc.
Governance
Feeds
Etc.
Office apps
Template mgmt.
Imaging
Records mgmt.
Presentation
Branding
Re-use
Content push
Portal
Content mgmt.
Meta data mgmt.
Knowledge base
Creation
Usage
Storage
Translation
Transformation
Retreival
RBAC
Compliancy
Archiving
Dig. Rights Mgmt. Doc. Lifecycle mgmt.
Classification
Statistics
Search
Chat
Newsgroups
Selfservice
CM Consultancy
Content Pull
Content modeling
Workflow
Video
Audio Chat sessions
Validity of data
Equivalence of data
Governance
Publishers
Content owner
Area owner
Data owners
Style owners
Audiences
Competitors
Communication
HR
Sponsors
Technology
RSS
XML
HTML
AJAX
Devices
Mobile phone
PDA
Notebook/PC
TV
Mp3 player
Brochureware
SQL
Regulation
SOX
Compliance
IFRS
BASEL II
Campains
Product support
Self service
Usability
Style
Navigation
Structure
Content pull
Forms
Personalizing
Current contentrepositories are a mess
Not for commercial purposes : 12 October 2006
16
Kortom:
• Content & het systeem staan centraal,
Not for commercial purposes : 12 October 2006
17
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Waar doen we het echt voor?
Not for commercial purposes : 12 October 2006
19
“The reader”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
20
“The listener”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
21
“The viewer”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
22
“The reciever”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
23
“The audience”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
24
“The target audience”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
25
“De doelgroep”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
26
“The client”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
27
“The customer”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
28
“The consumer”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
29
“The partner”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
30
“The visitor”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
31
“The (info)worker”
www.GettyImages.com
Alleen Web/IT en de verslavingszorg hebben het over…
Not for commercial purposes : 12 October 2006
33
“The user”
www.GettyImages.com
Maar wij weten wel beter…
Not for commercial purposes : 12 October 2006
35
“The king”
www.GettyImages.com
Not for commercial purposes : 12 October 2006
36
Web 1.0 > web 2.0
Web 1.0 was commerceWeb 2.0 is people
Wired, Oct, 06, 2005(http://www.wired.com/news/technology/0,1282,69114,00.html);
Ross Mayfield, CEO of SocialText
Web 1.0 was about connecting computersWeb 2.0 is about connecting people
Reilly Radar, October 03, 2005(http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html )
Dan Zambonini
Not for commercial purposes : 12 October 2006
37
Web 2.0 lagen model
WEB2.0 Techniek: Web as a platform
Diensten: Social software
Kern begrippen
Filosofie
Not for commercial purposes : 12 October 2006
38
Web 2.0 lagen model
Techniek: Web as a platformTechniek: Web as a platform
Diensten: Social softwareDiensten: Social software
Kern begrippenKern begrippen
Filosofie Filosofie WeEssentialsBeta2.0
Not for commercial purposes : 12 October 2006
39
Web 2.0 lagen model
WeEssentialsBeta2.0
TechniekAjax, rich clients, XML, Microformats, P2P,
RSS, Internet = platform (WebOS)
DienstenWeb applications, social computing
KernbegrippenTagging, sharing, mixing & mash ups, decentralization
co-creation / usability, control & transparency
FilosofieWij (mensen), Long tail, Folksconomy
Web 2.0 & Content management
Not for commercial purposes : 12 October 2006
41
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Not for commercial purposes : 12 October 2006
42
Kern begrippen
• Plan– Align, analyze, model, design
• Develop– Create, capture, collect, categorize, edit
• Manage– Classify, store, search, secure
• Deploy– Assemble, syndicate, personalize, localize, publish
• Preserve– Archive, destroy, backup, migrate, reuse
• Evaluate– Measure, audit, research, adapt
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATEBUSINESS
PROCESS
Not for commercial purposes : 12 October 2006
43
Plan
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Align, analyze, model, design.
Not for commercial purposes : 12 October 2006
44
Plan
• Unmanaged environments• Trust, transparency, uncontroled, authenticity• Open, dialogue, conversatie• Blogs/wikis must be part of a (content)
plan/strategy• Zorg dat communicatie/marketing/PR betrokken
raakt
Bron: University of Massachusetts Dartmouth
Bron: Gartner
Not for commercial purposes : 12 October 2006
45
Develop
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Create, capture, collect, categorize, edit
Not for commercial purposes : 12 October 2006
46
Develop
• User generated content vs “some else” who creates content
• RSS• Use Wiki/Weblog “authoring only environments” • Zet aanjagers neer in de communities.
Not for commercial purposes : 12 October 2006
47
Manage
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Classify, store, search, secure
Not for commercial purposes : 12 October 2006
48
Manage
• Mensen raken gewend aan tagging:– iPod, social tagging: Del.icio.us / flickr / YouTube– Maak er gebruik van!
• Traditionele metadata benadering vs emerging taxonomy
• Internet is een focusgroep aan het worden > “manage” content outside your CMS?
• Introduce weighting to tags (levels of relevance) > ratings.
Not for commercial purposes : 12 October 2006
49
Deploy
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Assemble, syndicate, personalize, localize, publish
Not for commercial purposes : 12 October 2006
50
Deploy
• RSS!!– ECM vendors need to figure out how to integrate
(Gartner)
• Blog post are informal > fit in content strategy• The end of print? The end of radio? The end of tv?
– www.cbc.ca/theend/
• “New Media”– MP3 spelers, iPods– Weblogs, YouTube
Not for commercial purposes : 12 October 2006
51
Preserve
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATE BUSINESS
PROCESS
Archive, destroy, backup, migrate, reuse
Not for commercial purposes : 12 October 2006
52
Preserve
• Don’t focus on Hierarchies• Assemble a content repository• ReUse weblog/wiki content?
• www.clipmarks.com– Copy & save objects from websites > content reuse
Not for commercial purposes : 12 October 2006
53
Evaluate
1. PLAN
2.DEVELOP
3.MANAGE
4.DEPLOY
5.PRESERVE
6.EVALUATEBUSINESS
PROCESS
Measure, audit, research, adapt
Not for commercial purposes : 12 October 2006
54
Evaluate
• Enterprise will follow consumer• Gebruik een “reputatie systeem” (bijv.
eBay/slashdot) • Zorg voor een centraal punt/proces waar
medewerkers melding kunnen maken van negatieve of foutieve postings.
Not for commercial purposes : 12 October 2006
55
Web 1.0 vs web 2.0
WEB 1.0/CMS• Structuur• Compliance/zender gedreven• Strategie• Top down• Paternalistic• Duur ??• Bewezen ??• Controle (audit trail)• Grootschalig• Traditionele metadata• Content repository• Aanbod• Corporate
WEB 2.0• Chaos• User gedreven• Experimenteel• Bottem up• Ik bepaal• Goedkoop• Nieuw/beta• Laat het los• Kleinschalig• Emerging taxonomy• Multi silos• Vraag• Consumer
Oh ja en even terug naar “de koning”..
In de web 2.0 wereld is de mens dus geen koning meer, maar een…
Not for commercial purposes : 12 October 2006
57
“The creator”
Michelangelo Creation of Adam (detail)1510FrescoCappella Sistina, Vatican
Not for commercial purposes : 12 October 2006
58
Meer info
http://www.cmprofessionals.org
Persoonlijk• http://com.municatie.com• com@municatie.com
• Naslag:– http://del.iciou.us/korz/web20
• RSS: – http://www.bloglines.com/public/korz
Not for commercial purposes : 12 October 2006
59
Are you a CM Pro?
Join CM Pros!
www.cmprofessionals.org
Recommended