NB Advertising Trends

ADVERTISINGTRENDS

DIESEL 2011 FRESH & BRIGHT CAMPAIGNPRADA 2011 EYEWEAR CAMPAIGNDIESEL 2010 BE STUPID CAMPAIGN

AMERICAN APPAREL 2010 CAMPAIGNMAC 2011 WONDER WOMAN CAMPAIGN

The retro trend in advertising seemed to occur amongst many leading brands resulting in highly effective campaigns. The comic book was used in Diesel’s

Fresh & Bright campaign where superheroes were used to advertise the underwear line and Mac used Roy Litch-enstein style packaging for their Wonder Woman irnage. Other brands such as American Apparel and Diesel used block typography accompanied by retro style imagery of thier clothes. The bright yellow used by Diesel also furthermore demon-strated the block colour trend in fashion at the moment. Prada’s latest eyewear range has been advertised using models with 50’s style hair and block coloured

clothes as well as the classic and sophisticated style in which the glasses are being worn. Ray-Ban’s use of pop art imagery and block colour-ing is probably the most effective in terms of this project as its minimalistic imagery and bold colour choices attracts attention immediately. The use of segmented panels also relates to Andy Warhol’s print layouts where the same images

were repeated numerous times but in contrasting colours. In terms of advertising’s current tone of voice, it seems that many are taking on a more lighthearted approach and are reaching out to the consumer through humour and tongue-in-cheek slogans such as Diesel’s

‘Be Stupid ’ campaign

DIESEL MAC MAC

w o n d e r w o m a n

__retro//comic//popart

DIESEL‘B

ESTU

PID

//FR

ESH

&B

RIG

HT’

__retro//comic//popart

RAY-BANNEVER HIDE

__retro//comic//popart