Embed Size (px)
DESCRIPTION
Lecture done for a second year marketing class.
Citation preview
Advertising Industry
=
Global
By @heleenmills
#selfie
markets change
faster than
marketing
Presumers
Consumer participation in products/services “pre-launch”
Crowd Sourcing
1. Firstism: more, faster better
2. Great Stories = Great Status
3. Online = Offline
Motivation?
Crowd Funding
In April 2012 there was already 452 crowd funding platforms In 2007 there was only 100.
Crowd Funding
In 2009 $530 million was raised In 2011 it was $1,4 billion Last year it doubled to: $2,8 biljoen
Platforms
• Kickstarter
• toGather.Asia
• Demohour
• Indiegogo
• Crowdcube
• Fundable
• Idea.me
• Rock The Post
• RocketHub
To raise $32 million (in 30 days) Who: South African Mark Shuttleworth For: his Ubuntu Edge smartphone
BIGGEST project yet?
30 million users per day
digitizng books
pretail
Where consumers start treating crowd funded platforms as the new shopping malls.
Mobile Moments
Maximise every moment
multi-tasking
HYPER-tasking (!)
Content Connection Consumption Fun (obviously)
More…
Cellphone users between 18 & 24 years old: exchange 109.5 messages per day more than 3,200 messages per month
Are you kidding?
snapchat
window shopping
Demanding Brands
Consumers will need to start contributing.
Donate blood= jersey will restore its official colours
Old approach
New approach
#catvertising
