Mutter Musuem Campaign

New Campaign Proposal for the Mutter Museum

Objective: To interest and educate people on the Mutter Museum through a comprehensive campaign that will incorporate various aspects of advertising.

What does Mutter’s represent?

FascinationObscurity

Victorian

Bizarre

Reality

Promise: The Mutter museum is a unique and interesting destination for those who are curious about the unusual things the human body can do.

Support: The Mutter museum has a vast collection of medical mysteries, oddities, and tools spanning hundreds of years, available to be viewed by the public any day of the week.

Science

Inspiration

What are the ideas behind“Meet Your Mutter” ?

The campaign focuses on the reactions that people will have to the museum. It’s introducing the museum to the world through it’s own exhibits.

Shock value and bizarre attitudes will be used.

Who is the target audience?

•Alternative•Free-thinking•Interested in science and horror •Outside of the mainstream•Darker sense of humor•Fascination with past•Body modification•Young•College-aged •Questioning Nature•Appreciates the retro•Doesn’t fit into the museum crowd

Sam

Radio Spot•Uses sound effects to it’s advantages•Uses a non-mainstream band for credibility•Robert Englund is the unnamed celebrity voice• Nightmare on Elm Street• Popular among target

Bus Shelters

•Pictures dwarf and giant skeleton•Placed life-size•Yardstick on the side is for measurement

•Pictures wall of skulls•Placed lifesize as well•Mirror in the middle

Guerrilla

•Stickers placed on signage around the city•Adding extra arms, torsos, horns•Website will be on the stickers as well

Lifestyle EventMeet Victoria.

•Animatronics skeleton that will be placed on a bench.

•Placed in a busy area such as Love Park or Center City.

•A puppeteer and voice actor will be hidden.

•Re-emphasizes the “Meet Your Mutter” concept.

SAMPLE SCRIPT

Question: Who are you? Answer: My name is Victoria. I live at the Mutter Museum, along with my other friends.

Question: Who are your other friends?Answer: There’s giants and dwarves, things in jars, a wall of skulls, and many more.

Question: Why are your bones deformed?Answer: I was born in a time when women were forced into itty bitty corsets. Over time, over rib cages were compressed from the tightening of the laces.

Considered

Performance999 Eyes FreakshowMakes the museum come to life in a sense

OnlineInteractive Photoshop manipulation contestWeekly contests on different subjects

Are you prepared to “Meet Your Mutter” ?

Thank you for listening.