Mobile Add Advertising (11 July)

AskMe Productswww.askme.com.my

ASKME – Our Proud HistorySubsidiary of ASTRO Malaysia, invested in www.askme.com - India, that launched similar platforms like www.askme.com, www.askmebazaar.com, www.askmegroceries.com , www.askmepay.com, www.yellowpages.co.in WE are the largest in B2C and B2B, E-Commerce, Online Groceries and E-Wallet.

Presence in India and Malaysia. Expanding to Kuwait, Dubai, Indonesia, Vietnam, Sri lanka and Africa

Over 2800 Categories of B2B and 700 B2C in the only Integrated platform in Malaysia

Over 20,000 Clients More than Half million verified SMEs in the platformOver 6 Million Business Searches in a monthThousands of business enquiries for Gold, Silver and Basic Listers

Users demographics

Average Users : 2.6 Million / monthAverage Searches : 6.2 Million / month

1%

16%

56%

7%

3%

17%

Smartphone App(Android / iOS)

Responsive website

WeChat Official Account

>900,000 downloads

>2 mil active searches

>1.5milactive users

>60,000followers

Reach out to more than 2.6 M+ potential customers monthly

Our Channels

How we work for you?We will fills-up the DIGITAL GAPS, between you and your Customer:

C O N N E C T SP O T E N T I A L C U S T O M E R

Y O U R

Avg. Users : 2.6 Million / monthAvg. Searches : 6.2 Million / month

The tools

Custom MicrositeA dedicated webpage allowing you to

showcase various aspects of your business.

.

Nationwide CoverageEnjoy the benefits of nationwide

visibility and boost your business to ensure higher

yields.

Listing KeywordsMembers enjoy an enhanced

listing Keywords.

SEO by ExpertsImprove your business page's SEO rank with the help of our

panel of SEO experts.

Additional LeadsAll privileged members get additional leads resulting in

better sales conversion.

Dedicated Blog PostBusiness centric, SEO-enriched blog posts written to underline

the USP and benefits.

Testimonials ShowcaseShowcase Multimedia/text

testimonials on personalized page to boost your business.

*Source from www.askme.com.my

The products

MAPL (Multiple AskMe Premium Listing)

MAPL Allows Multiple outlets / Location to

be listed via AskMe apps.

Benefits Increase exposure Enable user to identify merchants

multiple locations Navigation access Branch contacts Unlimited pictures / videos One call button Review Business enquiries through email Sharing access through social

media

MULTI ASKME Premium Listing (MAPL)

MULTI Outlet (For customer that have and want to list in more than 1 Outlet/Franchise/Branches) to increase Brand Exposure

Searching Point @ Outlet B

**search radius subject to your area of search (eg: above rad.2km:2km)

•B

•A •C

•D

Search Result Shown:*Outlet A*Outlet CSearching Point @ Bangsar SouthSearch Result Shown:*Outlet A*Outlet C *Outlet BSearching Point @ Outlet D

Search Result Shown:*Outlet A

AskMe Location Based Advertising

www.askme.com.my

Enabling O2O ServicesIn Southeast Asia

Reach & engage theconnected consumer with location intelligence & mobile engagement automation

Who Are We

Private & Confidential

We are an Offline2Online/LS/Deal/Ad network platform that helps brands, advertisers and retailers reach and engage customers using geo-behavioural intelligence and

mobile engagement automation.

We own and operate the largest beacon network in Southeast Asia that aims to optimise digital ad spend.

We can reach& engageyour nextcustomer

https://www.youtube.com/watch?v=NkKeFm5FhhU

What We Do

Private & Confidential

We help retailers reach and engage

their customers with our cloud platform. It has various tools

to help them manage and market

their business to consumers within

our network

Digitize Offline Retail

OptimiseMobile Ads

Geo-BehaviouralIntelligence

MonetiseMobile Apps

We help brands and retailers optimise their online spend using retargeting

technology that uses our macro and micro location network to deliver better ads to

the right users.

We collect and process geo-

behavioural data that builds user profiles

within our ecosystem that advertisers and

market research companies can use

Building the Southeast Asian O2O Retail and Advertising Ecosystem

Media Landscape

Private & Confidential

The growth in digital ad spend and a rapid shift towards mobile advertising.

Digital MobileTraditional

Television, Radio, Newspaper, Outdoor

Display, Social Media, Video, Programmatic

Location based, Push, Performance, Retargeting

So what’s next for retail advertising?Being able to seize the consumers’ mobile moment whether online or offline

We help you answer the multi billion dollar question. Is my ad spend driving customers into my store?

Seizing the Mobile Moment

Private & Confidential

Bringing online capabilities to the offline world with the ability to reach the consumer through their journey

Geo-behavioural Intelligence = Location & Intent

Private & Confidential

Macro Location Movement Insights

Micro LocationIntent & PurchaseInsights

Identifying real time movement patterns and purchase intent behaviour is key to reaching consumers when they have the intent to purchase, at the right time and place.

This is the key to help deliver measurable results for offline retail in a mobile first world

Mobile Apps & Ad Networks

Mobile Engagement

Automation & Retargeting

Dropping the “offline” cookie

on devices

Your Ad Here

Use Cases

Private & Confidential

Instant MobileVouchers

Instant mobile vouchers are pushed out via the app network using beacons during relevant times i.e off peak hours, flash sales, etc.

OfflineRetargeting

FootfallRewards

Dwell Time Actions

PersonalisedOffers

Real Time Recommendations

Apps within the beacon network collect data on user physical location visits and merchants and brands are able to retarget those visitors with campaigns.

Custom loyalty campaigns based on footfall tracking can be conducted to drive repeat visits and higher spend without linking it to the transaction.

Merchants and brands can create custom campaigns based on dwell time within their stores such as product targeting, time based promotions etc.

Users can be targeted with personalised offers that will be delivered based on behaviour, preferences, location and other criterias.

Users can be pushed recommendations based on their movement behaviour within stores which can be linked to paid campaigns by brands.

Why invest in Geo-Intelligence now?

Private & Confidential

Average click through rate for

geo-location apps

messages/ads

Consumers that open

retail related push

notifications

Growing potential

market size of location

intelligenceSource: GeoMarketing.com

Case Study

Private & Confidential

RM 3,604

Users Viewed (Impressions)156,32

4 TOTAL SALES REVENUE

2,865 Users Opened (Clicks)

390 Users Redeemed (Conversion)

~14% conversion ratio

Campaign DescriptionThe Body Shop Malaysia ran a location based campaign in Kuala Lumpur with successful results. The campaign ran within ASKME’s App Network that offers vouchers for redemption.

Users were triggered push notification messages when they were close to the mall and then again when they were close to the outlet indoors.

Data is Everything

Private & Confidential

Data is at the heart of everything on the ASKME platform. We build anonymous but meaningful consumer profiles across our entire network and

ecosystem

The ability to combine these data sources and run machine learning algorithms opens up the world of real time marketing automation and predictive analytics

Location Data

Demographic, Device & App Data

Behavioural Data

Transactional Data

• Geolocation via GPS or Mobile Network• Beacon Network• WiFi

• Gender• Age Group• Country

• Language• Apps Installed• OS Version/Device

Model

• Preferences• Interests• Intent

• Products• Categories• Brands

• POS data• Loyalty

program• E-commerce

• Redemptions• Usage Activity

The ASKME Platform

Private & Confidential

We aim to make location intelligence and advertising easy to use, more effective and more affordable using

our simple mobile engagement platform, geo-behavioural intelligence and an app based ad network.Geo-Behavioural Engine App based Ad Network

Geo-fence and beacon triggered content based on proximity,

preferences, interests, behaviour and intent data

Mobile Engagement Platform

A network of messaging, news, games and lifestyle apps that use

geo-behavioural data to improve ad conversions

Publishers and retailers can use a simple cloud tool to create

personalised campaigns, run loyalty programs and more

30,000+Beacons Installed

across Kuala Lumpur and Jakarta

100,000+Beacons To Be Installed

Regionally by end of 2016

Regional Beacon Network

Private & Confidential

App Network

Private & Confidential

We currently have over 20 apps integrated or in the process of integrating with our platform. We aim to be the largest Mobile Ad Publisher in South East Asia

3,000,000+Current Active Users

Through app publishers on our Platform

100,000,000+Active Users on our Platform

by end of 2017

App Network

Private & Confidential

15,500,000users

Samsung Galaxy Life

Manis Citro

RHB Now

550,000users

250,000users

10,000,000users

20,000users

1,000,000users

Beely Groupon

We aim to reach a collective user base of 100M app users by 2017, making our beacon ad network one of the most effective proximity marketing channels in South East Asia

500,000users

We are growing our consumer reach by opening our platform to third party app publishers.App publishers are currently integrated or in the process of integrating with our network

Lazada

1,000,000users

AskMe

Segmentation

• Demographics, Interests, Preferences• App & Device• Behavioural• Location• Transactional• Social

Our advanced segmentation tool allows you to create segments of users using numerous filters based on criteria's and actions.

This allows context based targeting to ensure your message reaches the right person at the right place and time. You can also inject third party data sources and it will appear in our segmenting tool instantly.

Some of the filters

Private & Confidential

Campaign Manager

• Rich Push Notifications• Email• In-App Messaging• SMS• Social Media

Our campaign management tool allows marketers to create, manage and publish personalised campaigns to a variety of mobile channels.

Marketers are able to schedule, track conversions and target segments.

Channels

Private & Confidential

Customer Profiling

• Customer Lifetime Value• Activity Summary• Brand and Category Affinity• Communication Preferences• In-App Activity• In-Store Activity• Customer Engagement Timeline• Campaign Recommendations

Our customer profiling system sits at the heart of our entire platform. We have put all our focus into developing better ways to understand your customers better.

Our platform is compliant with PDPA and does not reveal any personal data without prior consent by the customer.

Private & Confidential

Customers

And more to Come…..

*Source from www.askme.com.my

Thank You!!!

Contact : Michael RajooContact : 016-3312371Email : Michael.rajoo@askme.com.my