View
216
Download
0
Category
Preview:
Citation preview
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
1/17
Partnering &
Strategic AlliancesFaradita F Aulia 120310130089
Dhea Risca 120310130090
Bintang Priyambodo 120310130101M. Jordy Adam 120310130109
Atsil Wasilah 120310130117
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
2/17
2
Introduction
What is Partnering? trategic Alliances
te!s o" Partnering #y!es o" trategic Allianc
Partnering $ith u!!liers
And %ustomers
Bene&t o"
trategic Alliances
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
3/17
'
What is Partnering?A!a itu Partnering?
Partneringmeans working together for mutual benet.It involves; pooling resoures! sharing osts! an" ooperatingin wa#s that mutuall# benet all parties involve" in the
partnership.
$mong %mplo#ees;management&to&
emplo#ees! team&to&team
partnerships! an"emplo#ee&to&
emplo#eepartnerships.
Internal
'uppliers!(ustomers!
)otential(ompetitors
()ternal
Pur!ose**o enhaneom etitiveness.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
4/17
+
te!s o" Partnering
De,elo!ment o"
PartneringBrie&ng
+ake sureever#oneinvolve"
un"erstan"spartnering as a
onept.
Identi&cation o"
PotentialPartners
,ow muh value
the partnershipan have towar"s
enhaning-ualit#!
pro"utivit#! an"ompetitiveness
Identi"y -eyDecisionMaers
*heir support
must be won if asuessful
partnership is tobe forme".
Im!lementation o" thePartnershi!
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
5/17
/
Partnering $ith u!!liersand %ustomers
Invisible Wall
Suppliers Customer End User
u!!liers %ustomers (nd 0ser
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
6/17
1
oals o" ()ternalPartnershi!
u!!liers
(reate an"maintain
lo#al! trustingrelationshipsthat will allowboth partnersto win while
promoting theirpro"uts.
%ustomers
(ustomer'atisfation
Potential
%om!etitors
*o helporgani/ationsontinuall#
improve theirpeople an"
how well the#interat withproess
tehnologies.
()ternalPartnershi!
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
7/17
3
trategic Alliances
$n agreement between t$o or morein"ivi"ualsor entitiesstating that the involve" parties will at in a
ertain wa# inor"er to achie,e a common goal.
'trategi alliane usuall# make sense when theparties involve" have com!lementary
strengths.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
8/17
4
#y!es o" trategic
Alliances
56
5' 5+
52
7one8uitytrategicAlliance
an alliance in$hich 2 or more&rms de,elo! acontractual9relationshi! toshare some o" theiruni8ue resources :ca!abilities tocreate acom!etiti,e
(8uitytrategic
Alliancean alliance in $hich2 or more &rms o$n
di;erent!ercentages o" thecom!any they ha,e
"ormed bycombining some o"
their resources :ca!abilities to
create a com!etiti,ead,antage.
Joint
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
9/17
@
Bene&t o" trategicAlliances
(ase o" Maret (ntry(hoosing a strategi partnership as theentr# mo"ema# overome the remaining obstales.
56
52
5'
5+
hared Rissorming a strategi alliane is one wa# tore"ue or ontrol a rms risks.
hared -no$ledge and ()!ertiseorming a strategi alliane an allow rea"#aess to knowle"ge an" epertise in anarea that a ompan# laks.
ynergy and %om!etiti,eAd,antage$s ompare" to entering a market alone!forming a strategi alliane beomes a wa#to "erease the risk ofmarket entr#! international epansion!researh an""evelopment et.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
10/17
65
uccess Factors
electionelecting strategic!artner should bebased on com!anysgoals ob=ecti,es :,alues system
56Intention
Both !artners shouldacno$ledge theirmutual de!endence :their $illingness to$or
52 #rust5'
%ommunication5+ %onCict Resolution5/De,elo!ing a"ocused$inningstrategy"or the
alliance.
51
53 54 5@Progressi,e earning Res!ect and !rotectthe brando" each !artner.
()it trategy.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
11/17
66
%ase tudytudi -asus
Founder* eonardBosac andy
erner
%(E* %hucRobbins
(iso currently rans number 6 in overallmarket share for $eb con"erencingwith4 perent of the overall market share.
%isco ystems Inc.(iso '#stems! In. is an $merianmultinational tehnolog# ompan#hea"-uartere" in 'an 5ose! (alifornia! that
"esigns! manufatures! an" sellsnetworking e-uipment.
(iso is the maret leader in enter!rise ,oic
(iso urrentl# has about /5 !ercent o" the ma"or#elePresencemaking it the lea"er in high&en"onferening.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
12/17
62
*he ke# is alwa#s #ou
Figure 6. (iso (ollaboration $lliane an" )artner%os#stem
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
13/17
6'
trategic Alliances* %isco and IBM
#he %ollaboration needs o" com!anies ,aryby industry.
(iso has "evelope" a strategi alliane with IBM $hich has com!rehensi,ee)!ertise in se,eral industry sectors to deli,er industry9oriented
collaboration solutions.I+ an" (iso have "evelope" man# setor&speisolutions in ollaboration! inlu"ing the areas of uni&ed communications
#elePresence and con"erencing.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
14/17
6+
*he struture of the strategi alliane is base" on the fat that the!rimary businesses "or both %isco and IBM are aligned.*hestrategi alliane helps ensure that resoures from both (iso an" I+ are inplae within the following areas
Peering bet$een busines
>so"t$are security etc.
lobal %onsulting
()ecuti,e Alignment
er,ices
Industry s!ecialists "ocusedon s!eci&c industries
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
15/17
6/
Joint %isco and IBM Industry olutions
Industry olution
Financial er,ices Telepresence meeting solution
ealthcare Telemedicine
igher (ducation Mass notifcation
*he *ele)resene meeting solution from I+ an" (iso provi"es an in9!ersonmeeting e)!erience that maes !artici!ants "eel as i" theyGre in the same
room.o nee" to travel to see eah other for a pro"utive an" suessfulinteration. ring people together from virtuall# an# loation aroun" the worl"!
simpl# an" -uikl#. %periene virtual meetings that "upliate the in&persone eriene without the ost time an" hassle assoiate" with travel.
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
16/17
61
#he
7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)
17/17
63
ource
oetsh!
Recommended