Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !

Jump Start Your Social Media Efforts in 60 Minutes Per Day or

Less!

Presenters:Christopher Bell, Good Counsel HomesMark Loux, Douglas Shaw & Associates

WHAT SOCIAL MEDIA SITES ARE YOU

CURRENTLY USING?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 2

WHAT ARE YOU STRUGGLING WITH

MOST IN MAXIMIZING YOUR SOCIAL MEDIA

EFFORTS?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 3

WHAT DO YOU HOPE TO TAKE HOME FROM

THIS SESSION?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 4

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 5

MESSAGING PYRAMID

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 6

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 7

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 8

Strategic Overview• Content: Create compelling content that people

want to relate to• Connection: Develop Relationships with potential

supporters, volunteers, brand ambassadors• Conversation: Facilitate ongoing conversation• Conversion: Deliver clear and impactful calls to

action and increase conversion from marketing messages

• Consistency: This isn’t a one time effort

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 9

Page 10Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 11

DO YOU HAVE SOMETHING RELEVANT TO SAY?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 12

IT’S ONLY “JUNK” IF IT’S IRRELEVANT TO ME.

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 13

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 14

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 15

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 16

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 17

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 18

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 19

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 20

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 21

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 22

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 23

IMPROVING CONVERSATION In most messaging there aren’t relevant calls

to action. Meaning, there’s nothing I can do right now. This presents a problem when people are prime for the next thing and there’s no clear pathway.

Establishing the four c’s is all about conversion and turning the crank (Consistency)

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 24

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 25

Consistency

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 26

Improving Consistency• Build Relationships• Don’t Disappear• Get Feedback• Look for other meaningful ways to connect• Don’t tell competing stories• Become a great storyteller

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 27

Joining

Listening

Sharing

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 28

Any tools available to help us listen and

communicate?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 29

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 30

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 31

Truths about Social Media1. While the actual out-of-pocket costs are low,

if you want to make an impression and move opinion you have to invest time.

2. Your reward is correlated to the time you invest.

3. If you aren’t creating conversations, you’re just noise in the marketplace.

4. Social Media is mobile!

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 32

Truths about Social Media5. We can easily get hung up on the tools and

apps and lose focus on the message.6. Each Social Media site has its strengths and

weaknesses. Maximize the strengths!7. You don’t need an active profile on every

Social Media site. Focus.8. We need to learn the act of selflessness if

we’re going to get good.

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 33

Truths about Social Media9. It’s not complicated.

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 34

PUTTING THEORY INTO PRACTICEA Practical Case Study

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 35

GOOD COUNSEL IN SOCIAL MEDIAA Practical Case Study

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 36

QUESTIONS?

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 37

Contact Us:

Mark LouxSr. Vice President Strategy & AnalyticsDouglas Shaw & Associates1717 Park St., Suite 300Naperville, IL 60563

www.DouglasShaw.com(630) 901-2291

@MARKL44

Christopher BellExecutive DirectorGood Counsel HomesP.O. Box 6068Hoboken, NJ 07030

www.goodcounselhomes.org (201) 795-0637

@GoodCounselOrg

Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 38