It’s Just a Matter of Fact. Promotional Products Work!

It’s Just aMatter of Fact.

Promotional Products Work!

What is a Promotional Product?

A PRODUCToften imprinted with a logo or message that’s used to promote a company’s products, services or BRAND

Other names for promotional products: • Advertising specialties • Giveaways • Premiums and incentives • Corporate gifts • Awards and prizes • Commemoratives items or keepsakes • Gift with purchase

Even some items without a logo have a strong enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY?

Advertising MediaExpenditures

Media Method 2011 2012 % Chg Direct Mail 50.0 51.1 2.2Television 45.2 49.7 10.0Internet 31.7 36.6 15.0Point-of-Purchase* 28.5 30.5 7.0Cable TV 23.5 24.4 3.4Consumer Magazines 21.7 21.1 -2.9Newspaper 20.7 18.9 -8.5Promotional Products 17.7 18.5 4.4Radio 14.1 14.3 1.5Sports Marketing 12.2 13.0 6.0Business Magazines 7.9 7.6 -4.8Billboards 6.4 6.7 4.6Product Placement 4.3 4.8 11.4Mobile Phone Advertising 1.6 3.4 111.0 Total 304.3 320.3 11.9* Estimated

SensoryMediumTurn a tangible product with an ordinary message into a marketing experience that your audience can smell, taste, see, hear & touch

Promotional ProductsEngage Your Audience!

47% Keep promotional productsmore thana year!

Length of Use

Promotional Products:A $19 Billion Industry

Wearables 41%Writing Instruments 35% Drinkware 19%Sporting Goods 15%Pocket/Purse Items 13%

1 Brand Awareness 2 New Customer/Account Generation3 Trade Shows4 Public Relations5 Dealer/Distributor Programs6 Employee Relations and Events7 Employee Service Awards8 New Products Introductions9 Not-for-Profit Programs10 Safety Education

Promotional Products:A $19 Billion Industry

Top Sales ByProgramCategory

1 Health/medical/hospitals 13.8%2 Education/schools/universities 11.3%3 Manufacturing/distribution 8.1%4 Financial/insurance 7.8%5 Technology 6.7%6 Associations/clubs/civic groups 6.3%7 Construction 5.8%8 Nonprofit/not-for-profit 4.2%9 Restaurants/travel/lodging 4.1%10 Retail 4.1%

Promotional Products:A $19 Billion Industry

Top Promotional Product UsersVertical Markets

1 Shirts 22.72 Bags 8.73 Writing instruments 8.14 Glassware/ceramics (Includes mugs) 6.05 Caps/headwear 5.66 Other wearables 4.87 Buttons/badges/ribbons/stickers/

decals/emblems/transfers/lanyards 4.38 Desk/office/business accessories 4.29 Recognition awards/trophies/jewelry 3.710 Calendars 3.0

Promotional Products:A $19 Billion Industry

Top Promotional Product Items

TRENDING:Food gifts, personal pocket items, buttons

Fleeting Nature OfTraditional Advertising

30 Seconds

7 Words10 Seconds

140 Characters

15 Minutes

StayingPowerPromotional products generate a

Up to 50% greater recall rate than other major media

60 Seconds

32 Minutes

53%use promotional products once a week or more

Frequency Of Use

Where They’re Kept

One In Fourwalk around with a promotional product

People Avoid Traditional ADVERTISING

10–15% of adults between

the ages of 17 and 35 go out of their wayto dodge traditional advertising,

branding them “Ad Avoiders”

82.5% are willing to take a survey70.6% will visit a tradeshow booth41.9% engage with social media33.2% make a purchase35% refer to contact information

Promotional Products = ROI!

Impact on Perception = ROI

59% had a more favorable impression of the advertiser after receivinga promotional item

22% Significantly

More Favorable

37% Somewhat

More Favorable

37% Neutral

1% Somewhat

LessFavorable

0.4% Significantly

LessFavorable

Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:

Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.

Your relationship with most other media begins when you see it and ends when you look away.

Promotional ProductsAre Memorable

Love ItMore than

59% of people have a favorable impression of an advertiser after receiving a promotional product

Do You Remember?

You remember them, and so do others!

Remember

88%of people can recall the company and brand on their promotional product

How a raised awareness and money for cancer research?

That you stood in line to get from the radio station?

The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte?

How about the color PINK?

IMPROVE PERCEPTIONMore than HALF of consumers have a favorable impression of the advertiser on a promotional product

HELP CLOSE SALES20% of consumers MAKE A PURCHASE after receiving a promotional product

MAKE THEM REMEMBER YOU88% of consumers could RECALL an advertiser from a promotional product

GET ON THEIR GOOD SIDE8 out of 10 people LIKE receiving promotional products, while 7 out of 10 people find online advertising annoying

Numbers Don’t Lie

Thumbs Up

87% of people like receiving promotionalproducts

COST PER IMPRESSION IN THE U.S.Prime Time TV 1.8 centsMagazines 1.8 centsNewspapers 0.7 centsPromotional Products 0.6 cents

SUPERIOR PASS-ALONG VALUE66 percent of U.S. respondents give away unwanted items to someone else.

APPEAL TO SPECIFIC DEMOGRAPHICSGen-xers and older own more promotional drinkware than those under 35.

YOU WEAR IT WELLHigher wage earners are more likely to own a promotional jacket.

Cost Per Impression

0.6 cents Better than TV, magazines, newspapers

Numbers Don’t Lie

Promotional Products = ROI!

59% had a more favorable impression of the advertiser after receivinga promotional item

• Personalized – Highly Targeted!• Tangible and Long-Lasting• Easily Measured Impact• Easily Distributed (Human Touch – Viral)• High Perceived Value• Complements Other Advertising Media

Many CompetitiveAdvantages

Got TheMessage

76.2% of people can recall the product, service and message on their promotional product

• Go beyond a product – enlist a strategic brand partner – a Distributor

• Expert campaign integration & evaluation• Advanced innovation, hot trends, new

items, technologies & processes• Exclusive access to thousands of products &

production methods• Product safety guidance & assurance

Promotional Professionals Promote & Protect Brand Integrity

Ask The ExpertsPromotional Professionals are the best source for designing & implementing creative, successful campaigns.

RESULTSSpeak Louder Than

Words.

Insert local promotional products campaign case study here.

Thank You!Research Citations & Sources:

PPAI: www.ppai.org/inside-ppai/researchASI: www.asicentral.com/asp/open/Research