NameTitle

Company Name

It’s Just A Matter Of Fact.

Promotional Products Work.

What is a Promotional

Product?A PRODUCT used to promote a product, service or company’s BRAND including:

• PROMOTIONAL PRODUCTS: a.k.a.Advertising Specialties, Freebies, Giveaways, Swag, Etc.

• Incentives To Recognize & Reward• Business Gifts• Awards & Prizes • Commemoratives Items or Keepsakes• Gift With Purchase• Even some items without a logo have a strong

enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY?

Use It58% of people keep their Promotio

nal Products for one year to more

than five!

Promotional Products: An $17.7 Billion Industry

2011 Rank

Top Sales by Product Categories

1 Wearables

2 Writing Instruments

3 Bags (up from #5)

4 Calendars

5 Drinkware

6 Desk/Office/Business Accessories

7 Computer Products & Accessories (up from #16)

8 Electronic Devices & Accessories

9 Recognition Awards/ Trophies/Jewelry

10 Housewares/Tools

2011 Rank

Top Sales by Program Category

1 Brand Awareness

2 New Customer/Account Generation

3 Trade Shows

4 Public Relations

5 Dealer/Distributor Programs

6 Employee Relations and Events

7 Employee Service Awards

8 New Products/Services Introductions

9 Not-for-Profit Programs

10 Safety Education

Promotional Products: An $17.7 Billion Industry

Fleeting Nature Of Traditional Advertising

:30 Seconds

:60 Seconds

7 Words; :10 Seconds

140 Characters

15 Minutes 32 Minutes

Staying Power

Promotional

Products generate

a 15%-50% greater recall

rate than other major media

PEOPLE AVOID ADVERTISING

Research conducted by

Microsoft and Starcom found

that 10 – 15% of adults between

the ages of 17 and 35 go out of

their way to DODGE traditional

advertising, branding them “Ad

Avoiders”

Stickiness with a lot less clutter

ADVERTISING MEDIA

EXPENDITURESMedia/Method 2007 2008 2009 2010 2011 % ChangeDirect Mail54.8 56.1 44.4 47.8 50.1 4.8Television 46.6 46.3 40.4 45.2 45.1 -0.2Internet 21.1 23.4 22.1 26.0 31.7 21.8Point of Purchase 20.3 19.1 - 23.0 24.2 4.8Cable TV 24.1 21.2 24.4 21.3 22.9 7.8Newspaper 42.2 34.7 24.8 22.6 20.7 -9.2Consumer Magazines 25.5 23.7 19.4 20.1 20.1 0.0Event Marketing Sponsorships - - 12.5 17.2 18.1 5.5Promotional Products 19.4 18.1 15.6 16.6 17.7 7.00Radio 21.3 19.5 16.3 17.3 17.4 1.0Business Magazines 10.7 9.9 7.5 7.4 7.7 3.8Out of Home (billboards) 7.2 7.0 5.8 6.1 6.4 4.9Product Placement (films, tv) - - - 3.8 4.0 5.2Mobile Phone Advertising - < .4 < .5 0.6 1.6 148.9

8

Promotional Products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch.

Promotional Products ARE Different!

Smellsnice!

Soundsgood!

Looksgreat!Tastes

sweet!

Feelsright!

• Personalized – Highly Targeted!

• Tangible And Long-lasting

• Impact Easily Measured

• Easily Distributed (Human Touch - Viral)

• High Perceived Value

• Complements Other Advertising Media

Many Competitive AdvantagesGot

The Message76.2%

of people can recall

the product, service

and message on their Promotio

nal Product

Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:

• Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.

• Your relationship with most other media begins when you see it and ends when you look away.

Promotional Products Are MemorableLov

e ItMore than

50% of

people have a

favorable impression of an advertiser after

receiving a

Promotional

Product

Do You Remember?

You remember them, and so do others!

Remember

It82.6%

of people can recall

the company and brand on their Promotional Product

• How a raised awareness and money for cancer research?

• That you stood in line to get from the radio station?

• The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte?

• How about the color PINK?

According to research conducted by PPAI and fielded through MarketTools, Inc. : • More than HALF of consumers have a favorable

impression of the advertiser on a promotional product

• 20% of consumers MAKE A PURCHASE after receiving a promotional product

• 83% of consumers could RECALL an advertiser from a promotional product

• 8 out of 10 people LIKE receiving Promotional Products, while 7 out of 10 people find online advertising annoying

Numbers Don’t LieThumbs Up

83% of

people like

receiving

Promotional

Products

Results speak louder

than words

Thank You!