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It’s Just a Matter of Fact. Promotional Products Work!. W hat is a Promotional Product?. Other names for promotional products: • Advertising s pecialties • Giveaways • Premiums and incentives • Corporate gifts • Awards and prizes • Commemoratives items or keepsakes - PowerPoint PPT Presentation
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It’s Just aMatter of Fact.
Promotional Products Work!
What is a Promotional Product?
A PRODUCToften imprinted with a logo or message that’s used to promote a company’s products, services or BRAND
Other names for promotional products: • Advertising specialties • Giveaways • Premiums and incentives • Corporate gifts • Awards and prizes • Commemoratives items or keepsakes • Gift with purchase
Even some items without a logo have a strong enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY?
Advertising MediaExpenditures
Media Method 2011 2012 % Chg Direct Mail 50.0 51.1 2.2Television 45.2 49.7 10.0Internet 31.7 36.6 15.0Point-of-Purchase* 28.5 30.5 7.0Cable TV 23.5 24.4 3.4Consumer Magazines 21.7 21.1 -2.9Newspaper 20.7 18.9 -8.5Promotional Products 17.7 18.5 4.4Radio 14.1 14.3 1.5Sports Marketing 12.2 13.0 6.0Business Magazines 7.9 7.6 -4.8Billboards 6.4 6.7 4.6Product Placement 4.3 4.8 11.4Mobile Phone Advertising 1.6 3.4 111.0 Total 304.3 320.3 11.9* Estimated
SensoryMediumTurn a tangible product with an ordinary message into a marketing experience that your audience can smell, taste, see, hear & touch
Promotional ProductsEngage Your Audience!
47% Keep promotional productsmore thana year!
Length of Use
Promotional Products:A $19 Billion Industry
Wearables 41%Writing Instruments 35% Drinkware 19%Sporting Goods 15%Pocket/Purse Items 13%
1 Brand Awareness 2 New Customer/Account Generation3 Trade Shows4 Public Relations5 Dealer/Distributor Programs6 Employee Relations and Events7 Employee Service Awards8 New Products Introductions9 Not-for-Profit Programs10 Safety Education
Promotional Products:A $19 Billion Industry
Top Sales ByProgramCategory
1 Health/medical/hospitals 13.8%2 Education/schools/universities 11.3%3 Manufacturing/distribution 8.1%4 Financial/insurance 7.8%5 Technology 6.7%6 Associations/clubs/civic groups 6.3%7 Construction 5.8%8 Nonprofit/not-for-profit 4.2%9 Restaurants/travel/lodging 4.1%10 Retail 4.1%
Promotional Products:A $19 Billion Industry
Top Promotional Product UsersVertical Markets
1 Shirts 22.72 Bags 8.73 Writing instruments 8.14 Glassware/ceramics (Includes mugs) 6.05 Caps/headwear 5.66 Other wearables 4.87 Buttons/badges/ribbons/stickers/
decals/emblems/transfers/lanyards 4.38 Desk/office/business accessories 4.29 Recognition awards/trophies/jewelry 3.710 Calendars 3.0
Promotional Products:A $19 Billion Industry
Top Promotional Product Items
TRENDING:Food gifts, personal pocket items, buttons
Fleeting Nature OfTraditional Advertising
30 Seconds
7 Words10 Seconds
140 Characters
15 Minutes
StayingPowerPromotional products generate a
Up to 50% greater recall rate than other major media
60 Seconds
32 Minutes
53%use promotional products once a week or more
Frequency Of Use
Where They’re Kept
One In Fourwalk around with a promotional product
People Avoid Traditional ADVERTISING
10–15% of adults between
the ages of 17 and 35 go out of their wayto dodge traditional advertising,
branding them “Ad Avoiders”
82.5% are willing to take a survey70.6% will visit a tradeshow booth41.9% engage with social media33.2% make a purchase35% refer to contact information
Promotional Products = ROI!
Impact on Perception = ROI
59% had a more favorable impression of the advertiser after receivinga promotional item
22% Significantly
More Favorable
37% Somewhat
More Favorable
37% Neutral
1% Somewhat
LessFavorable
0.4% Significantly
LessFavorable
Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:
Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.
Your relationship with most other media begins when you see it and ends when you look away.
Promotional ProductsAre Memorable
Love ItMore than
59% of people have a favorable impression of an advertiser after receiving a promotional product
Do You Remember?
You remember them, and so do others!
Remember
88%of people can recall the company and brand on their promotional product
How a raised awareness and money for cancer research?
That you stood in line to get from the radio station?
The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte?
How about the color PINK?
IMPROVE PERCEPTIONMore than HALF of consumers have a favorable impression of the advertiser on a promotional product
HELP CLOSE SALES20% of consumers MAKE A PURCHASE after receiving a promotional product
MAKE THEM REMEMBER YOU88% of consumers could RECALL an advertiser from a promotional product
GET ON THEIR GOOD SIDE8 out of 10 people LIKE receiving promotional products, while 7 out of 10 people find online advertising annoying
Numbers Don’t Lie
Thumbs Up
87% of people like receiving promotionalproducts
COST PER IMPRESSION IN THE U.S.Prime Time TV 1.8 centsMagazines 1.8 centsNewspapers 0.7 centsPromotional Products 0.6 cents
SUPERIOR PASS-ALONG VALUE66 percent of U.S. respondents give away unwanted items to someone else.
APPEAL TO SPECIFIC DEMOGRAPHICSGen-xers and older own more promotional drinkware than those under 35.
YOU WEAR IT WELLHigher wage earners are more likely to own a promotional jacket.
Cost Per Impression
0.6 cents Better than TV, magazines, newspapers
Numbers Don’t Lie
Promotional Products = ROI!
59% had a more favorable impression of the advertiser after receivinga promotional item
• Personalized – Highly Targeted!• Tangible and Long-Lasting• Easily Measured Impact• Easily Distributed (Human Touch – Viral)• High Perceived Value• Complements Other Advertising Media
Many CompetitiveAdvantages
Got TheMessage
76.2% of people can recall the product, service and message on their promotional product
• Go beyond a product – enlist a strategic brand partner – a Distributor
• Expert campaign integration & evaluation• Advanced innovation, hot trends, new
items, technologies & processes• Exclusive access to thousands of products &
production methods• Product safety guidance & assurance
Promotional Professionals Promote & Protect Brand Integrity
Ask The ExpertsPromotional Professionals are the best source for designing & implementing creative, successful campaigns.
RESULTSSpeak Louder Than
Words.
Insert local promotional products campaign case study here.
Thank You!Research Citations & Sources:
PPAI: www.ppai.org/inside-ppai/researchASI: www.asicentral.com/asp/open/Research