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INDI-FUSION

esi Way to Global Entertainme

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WHY DANCE?

• An integral part of our Indian Culture

• Embedded in our genes

• Waiting interest in Gen-Z

• Unies people from !aried "ulturalba"#grounds

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WHY $U%I&N?

- 'ime is "(anging and so are t(e people- Culture s(ould not be forgotten

- $usion is t(e )a* to go

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WHY WE?• - +eople unied b* passion for dan"e• - ,e!i!e t(e d*ing forms of dan"e

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oard of .entors

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  Understanding Competition

• Entr* arriers – Creating brand image

 – ringing toget(er a group of dan"ers

 – Distinguis(ing from "ompetition• .obilit* arriers

 – ridging gap bet)een "lassi"al and )esternst*les

 – ringing toget(er generations – Urban and rural di!ide

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  Understanding 

Competition• Cost %tru"ture – %tudio

 – +erforman"e

 – .ar#eting – C%,

• Degree of globalisation – +re!alent "ultural dan"e forms

 – Establis(ed dan"e troupes

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.ar#et %ur!e*

,ating of / Ho) "ustomers)ould li#e to spend t(eir

)ee#end ?012 .o!ies

32 .usi"

42 'ele!ision

52 '(eatres6 WesternDan"e6 Classi"al Dan"e

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 Ho) "ustomers )ould li#e to

spend t(eir )ee#end ?

789

1:9

119

89

89 89

1st Option

.o!ies

.usi" Con"ert 'ele!ision

 '(eatre

Classi"al Dan"e

Western Dan"e

119

449449

119

8989

2nd Option

.o!ies

.usi" Con"ert 'ele!ision

 '(eatre

Classi"al Dan"e

Western Dan"e

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Competitors

Movies

Msi! "on!ertsOt#er Dan!e Stdios

$elevision$#eatre

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Competitors

Dan!e "lassi!al Western Fsion

Competitors ;ala#s(etraNat*ala*aC(ar#ulaDan"e

A"adem*

 <o(n ritto=s,aa"#

A"adem*%pringboots

?

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Into t(e future

• Dan"e studios in pla"es all o!er t(e )orld topromote Indian "ulture

• Conglomeration of international dan"ers topromote globalisation of !arious "ultures oft(e )orld

• 7D Dan"e performan"es > Emplo*ingte"(nolog* for audien"e engagement

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.ar#eting En!ironment

Dan"e "ompanies re!enue in 315 is e@pe"ted to be % 2&2 billion

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.ar#eting En!ironment

Dan"e "ompanies re!enue is e@pe"ted to gro) annuall*at a rate of 2&'(

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.ar#eting En!ironment

Title

Percent

of

Workfor 

ce

Management Occupations 4%

Chief Executives 0%

General and Operations Managers 2%

Arts, Design, Entertainment, Sports, and Media Occupations 5%

 Actors 8%

Musicians and ingers 2!%

!ood Preparation and Ser"ing #elated Occupations $%

Personal are and Ser"ice Occupations &%

Sales and #elated Occupations '%

Office and Administrati"e Support Occupations (%

71 9 of t(e total )or#for"e is emplo*ed in industries li#e

Entertainment6 arts and design out of )(i"( dan"e"ompanies "onstitute a large proportion

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En!ironment Anal*sisOpportnities

-gro)ing demand-ne) mar#ets-global mar#ets

-!enture "apital-ne) a"uisitions

$#reats

-ta@ "(anges-global e"onom*-pri"e "(anges-rising "ost of ra) materials-in"rease in labour "osts-une@pe"ted problems

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Demograp(* Anal*sis

"#ildren)$eens *1+ yrs& and nder. /0( of our populationfalls under t(is2 $or #ids6 )e plan to introdu"e stor*-based andmoral-based dan"es2 $or teens6 )e intend to bring in dan"es )(i"()ill edu"ate t(em about t(e so"ial t(reats pre!ailing in t(e so"iet*

"ollee Stdents)on Adlts *23-2/ yrs. 4&5( of  ourpopulation belongs to t(is "ategor* a""ording to t(e sur!e*2

Sinle and Married Adlts *20-00 yrs. '/&1(  "omes (ere

and t(is )ill in"lude single and married "ouples2

Seniors)6etired *078 yrs. 11&4( of all )(o "ome in t(is group)ill be a "ombination of retired and )or#ing people2 $or t(is"ategor*6 our plan is to (a!e more of "lassi"al t(emes and dan"eforms2

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9ri!e .-

•Competeti!e pri"ing•%tarting from IN, 4

9rod!t .-

•Western•Classi"al•$usion

•Customiable pa"#ages

9la!e .-

Co!ers all maor "ities inIndiafor "omplete list of t(e"ities6 please refer to)ebsiteF

9romotion .-

•Condu"ting a"ti!itiesand s(o)s in s"(oolsand "olleges•$las( mob•Website•$a"eboo# page• ')itter a""ount

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Consumer e(a!iour

• In t(e age of an e!ol!ing audien"e

• Inno!ation and )(olesome entertainment

• Adapted to modern demands

• Ad(ering to t(e in(erent "ultural !alues• Urban "ities6 "olleges6 s"(ools6 "orporate

• Customie to ser!i"es as per t(e needs and)ants

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ANAY%I% &$ C&N%U.E, EHAI&,

EN'E,'AIN.EN'

,EA'ING '& CU'U,E

8

AUE $&,.&NEY  J

 '&'A

INDIAN 7 J 5 14

WE%'E,N 7 188

INDI-$U%I&N J : 147

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.&'IA'I&N-

• Embra"ing Indian "ultural (eritage

• ,ein!igorating t(e d*ing forms of art

• Wit( a t)ist

• &ld is t(e ne) Ne)

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+E,CE+'I&N