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Test Paper : III
Test Subject : MASS COMMUNICATIONAND JOURNALISM
Test Subject Code : K-1414
Test Booklet Serial No. : _______________________
OMR Sheet No. : _________________________________
Roll No. (Figures as per admission card)
Name & Signature of Invigilator/s
Signature: ____________________________________ Signature : ___________________________________
Name : ____________________________________ Name : ___________________________________
Paper : IIISubject : MASS COMMUNICATION AND JOURNALISM
Time : 2 Hours 30 Minutes Maximum Marks : 150
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 75
K-1414 1 ���������/P.T.O.
Instructions for the Candidates1. Write your roll number in the space provided on the top of this page.2. This paper consists of seventy five multiple-choice type of questions.3. At the commencement of examination, the question booklet will
be given to you. In the first 5 minutes, you are requested toopen the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the paperseal on the edge of this cover page. Do not accept a bookletwithout sticker-seal and do not accept an open booklet.
(ii) Tally the number of pages and number of questionsin the booklet with the information printed on thecover page. Faulty booklets due to pages/questionsmissing or duplicate or not in serial order or anyother discrepancy should be got replaced immediatelyby a correct booklet from the invigilator within theperiod of 5 minutes. Afterwards, neither the QuestionBooklet will be replaced nor any extra time will be given.
4. Each item has four alternative responses marked (A), (B), (C)and (D). You have to darken the oval as indicated below on thecorrect response against each item.
Example : A B C D
where (C) is the correct response.
5. Your responses to the question of Paper III are to be indicatedin the OMR Sheet kept inside the Booklet. If you mark at anyplace other than in the ovals in OMR Answer Sheet, it will not beevaluated.
6. Read the instructions given in OMR carefully.7. Rough Work is to be done in the end of this booklet.8. If you write your name or put any mark on any part of the OMR
Answer Sheet, except for the space allotted for the relevantentries, which may disclose your identity, you will render yourselfliable to disqualification.
9. You have to return the test OMR Answer Sheet to the invigilatorsat the end of the examination compulsorily and must NOTcarry it with you outside the Examination Hall.
10. You can take away question booklet and carbon copy ofOMR Answer Sheet soon after the examination.
11. Use only Blue/Black Ball point pen.12. Use of any calculator or log table etc., is prohibited.13. There is no negative marks for incorrect answers.
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Paper III 2 K-1414
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K-1414 3 Paper III
������� Total Number of Pages : 24
1. The term Auteur Theory was firstcoined by
(A) Francois Truffaut
(B) Satyajit Ray
(C) Akira Kurosawa
(D) Dudley Andrew
2. Which branch of social sciences wouldbe most useful in studying cross-mediaownership ?
(A) Cultural Studies
(B) Political Economy
(C) Anthropology
(D) Psychology
3. Which light is considered the principalsource of light in video production ?
(A) Fill light
(B) Back light
(C) Key light
(D) Background light
4. A microphone that can record audiosignals from long distances is called
(A) Lapel microphone
(B) Ribbon microphone
(C) Parabolic microphone
(D) Boom microphone
5. ‘CPM’ in advertising refers to
(A) Cost per thousand
(B) Cost per million
(C) Cost per lakh
(D) Cost per hundred
6. Which TV news channel was in the eyeof a recent controversy (2014) after ananchor attempted suicide ?
(A) India TV
(B) Mahua TV
(C) Aaj Tak
(D) ABP News
7. Laughter is classified as this type ofcommunication
(A) Occulisics
(B) Artifacts
(C) Para linguistics
(D) Gestures
8. The two member sub-committee set upby the Press Council of India to examinepaid news scandal, comprised
(A) Anupam Kher and Sharmila Tagore
(B) Sharmila Tagore and PrananjoyGuha Thakurta
(C) P. Sainath and Aroon Puri
(D) K. Sreenivas Reddy and ParanjoyGuha Thakurta
MASS COMMUNICATION AND JOURNALISM
PAPER – III
Note : This paper contains seventy-five (75) objective type questions. Each questioncarries two (2) marks. All questions are compulsory.
Paper III 4 K-1414
������� Total Number of Pages : 24
9. ��hE(7�7�q����"��4� :����E;�@��(6�1�'���� 3��.�������"����$�&�(�����17��
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(B) �7 Z��M5������� 3��.��
(C) ��'+��471��(���� 3��.��
(D) -;����-3��;�n
10. ��(�������D��?1�'����"����1�MZ1�������������E�p��� ��^
(A) ��R�����7 N7�
(B) N7��� 17
(C) (�!��7�7
(D) *4� 1��(�
11. f��*=l: �����s-����@��g�������(����(�1�I��D����̂
(A) �� [���C7���
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(D) �������(��Q�
12. 3�!J����"����������It@��D:������1����.�B�����'������'='+������"����$�&�(�����17��
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13. ��&'(7��D.�M��������f:(�g�/ ���
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14. A�����>.�M��������"��(Y��(�l��/ ����(�����17��
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15. � ����i-�����J���*�I&�����A�����"���4� 5���1���
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16. 7(����1����>v�M=���7B1� 1�'wM����"���� -.7�����D����$Nx���������� [����!E .�4�G4�� ! q���^
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17. ��(�������D������4�����*���Y����D.�M��(,�� ! q� ���^
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18. *5U��!�M����*X����(��ME��3����A�����"��'&�q���1���
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K-1414 5 Paper III
������� Total Number of Pages : 24
9. Researching specific subjects over aperiod of time is called
(A) Historical research
(B) Longitudinal research
(C) Experimental research
(D) Content analysis
10. Which of the following films is not directedby Satyajit Ray ?
(A) Pather Panchali
(B) Charulatha
(C) Kabuliwala
(D) Agantuk
11. Who is the author of “The AccidentalPrime Minister” ?
(A) Sanjaya Baru
(B) Natwar Singh
(C) Mani Shankar Aiyer
(D) Nalin Kohli
12. The process of recreating and recordingsounds is called
(A) Foleying
(B) Reproduction
(C) Copy/Pasting
(D) Stretching
13. In print media, ‘deck’ means
(A) Recording
(B) One unit of a headline
(C) Formulae
(D) Footage
14. Kinesics is the study of
(A) Body movements
(B) Clothing
(C) Intimate relationships
(D) Facial expressions
15. A TV news package includes
(A) Anchor + Visuals only
(B) Anchor only
(C) Anchor + Sound Byte + PTC +Visuals
(D) Anchor + PTC
16. Which Article of the Constitution containsreasonable restrictions to freedom ofspeech and expression ?
(A) 19 (1)
(B) 19 (2)
(C) 19 (3)
(D) 19 (4)
17. Which of the following terms is NOTrelated to online media ?
(A) URL
(B) HTML
(C) Gravure
(D) Backlinks
18. Audit Bureau of Circulation (ABC)signifies
(A) Authentic newspaper circulationfigures
(B) Preparation of advertisements forclients
(C) Preparation of page layouts innewspaper offices
(D) Authentication of finances ofnewspaper organization
Paper III 6 K-1414
������� Total Number of Pages : 24
19. ��)�(7����:1������!4z� �(��7E�(�����D����&'(��'+��4�����"����:�1���^
(A) �� ���(���(��7E�(�
(B) ��� 47���
(C) (�3����&'(
(D) F����7H
20. (�U�{wl����1�����7[��l|���<��������������"
��'&�7�������
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(B) �7B���7 �
(C) �B)� 1��)�$��
(D) �� 4���
21. 1929�$ ���*(73�7H������(�,��(7��E(�'��4������"��A�� ����7'�� v�1��
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22. -�������)�17���������(����(�1�I
(A) �����U�!���C7�K�
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(D) )7X��4���EX' :�
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24. f��&'(��7 ,���> 4��g�/ !����5�����"���D������W�������̂
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(B) /:�� :��!(E
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(D) �7!U�E��YU�
25. 87��1������� �i-�.7�77Q�f)��K�����4�g����'+��[(����
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(D) �DM������:���l
26. X7'wM NY���/ ���
(A) ��1�
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27. (��7E�(�������f��&'(7����g����"�������*N�$���17��
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(D) �� !���2
28. 2013��������7�7��7)�C���7�,����'3������������_1������D����̂
(A) 37M �C�4���
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K-1414 7 Paper III
������� Total Number of Pages : 24
19. Which newspaper in Karnatakaexperimented with co-operativeownership ?
(A) Samyukta Karnataka
(B) Mungaaru
(C) Lankesh Patrike
(D) Udayavani
20. Katz and Lazersfield envisaged thefollowing model
(A) Agenda setting
(B) Gate keeping
(C) Two-step flow
(D) Convergence
21. All India Radio started programmes forchildren in 1929 from
(A) Madras
(B) Bombay
(C) Delhi
(D) Calcutta
22. Vinod Mehta is the author of
(A) The Suitable Boy
(B) The Lucknow Boy – A Memoir
(C) The Great Indian Novel
(D) Half Girl friend
23. Shannon and Weaver Model is a
(A) Circular Model
(B) Linear Model
(C) Triangular Model
(D) Helical Model
24. Who coined the phrase “Press is thefourth estate” ?
(A) Lord Macaulay
(B) Edmond Burke
(C) North Cliff
(D) Robert Knight
25. The first soap opera in India, ‘Hum Log’was sponsored by
(A) Lux
(B) Bru
(C) Cinthol
(D) Maggi Noodles
26. Franchise means
(A) Vote
(B) Right to vote for men and women
(C) Right to vote for women only
(D) Right to vote for men only
27. Press Day is celebrated in Karnataka on
(A) June 5
(B) July 1
(C) September 10
(D) November 2
28. Who is the recipient of Dada SahebPhalke Award for 2013 ?
(A) Shyam Benegal
(B) V. K. Murthy
(C) Adoor Gopalakrishnan
(D) Pran Kisan Sikhand
Paper III 8 K-1414
������� Total Number of Pages : 24
29. (���":�����D������J7)�(��������9���@�9���� 1���/ !����54��@���"��)� ���^
(A) i-�9
(B) (�����$�����J� 24 × 7
(C) �����������J��24 × 7
(D) ����cE�����J��24 × 7
30. 3����M��7'(�(� 0������"����$�&����(�����17��
(A) ������7'(�(� 0�
(B) ���DE����7'(�(� 0�
(C) ��'(��n7��7'(�(� 0�
(D) ����� �����7'(�(� 0�
31. (�������4��������D�����"��f-;��D�7M�7$4����g/ ����(�����74��1����̂
(A) ��E)�n7�4�����4����
(B) ri����4����
(C) �� �7��(����
(D) O7Q��71���[�����
32. ���Z����F��"1��p(�6c�+��[��D���7;��7MW�1���4�&�����D74��7'�� 8�7#�1���^
(A) 1975
(B) 1982
(C) 1984
(D) 1990
33. ��(�������4��������D����&'(����1���"�125���;7EN���n�����"��*N�$�(� 51���^
(A) UY�K�l��*X��A 5�D
(B) �Y�(��87��,��
(C) �� �D������������
(D) �Y�(��O74���n�
34. f!)��[���Q17��9�!)��[������m7��g�/ !
���54���@���D���� ��������̂
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(C) p'� (7���'�7����� ��
(D) U7U7��,wY
35. fA��U(�lw@g�/���"��U���S�M��������"
�������3�E�������7 (��� �����7'�� v�1��
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(B) [���$�1977
(C) *4���@��1982
(D) �� !���1985
36. ��(�������4��������D���7[M��� (SITE)��YU�
/ !�[4�&����>1�M 1����:�<���7t�����F��4�')�
+��[����X��7���8�-�D���� ���^
(A) (��7E�(�
(B) (�����
(C) * .�'���'��3�
(D) ��.�M���'��3�
37. �D����)�(��,4����O74�&(�����;�n�����"��-3�B�� ��
�D74���W04���51���^
(A) 1927
(B) 1946
(C) 1948
(D) 1933
K-1414 9 Paper III
������� Total Number of Pages : 24
29. Which Kannada TV News channel hasthe slogan : Nera, Ditta, Niranthara
(A) TV9 News
(B) Kasturi News 24 × 7
(C) Samaya News 24 × 7
(D) Suvarna News 24 × 7
30. Null hypothesis is also called
(A) Direct hypothesis
(B) Alternative hypothesis
(C) Declarative hypothesis
(D) Indirect hypothesis
31. Who among the following are called ‘IdeaMerchants’ ?
(A) Management Gurus
(B) IT moghuls
(C) Editors
(D) Advertising people
32. The UGC Higher Education Projectpopularly known as Country-WideClass Room was launched in
(A) 1975
(B) 1982
(C) 1984
(D) 1990
33. Which of the following newspaperscelebrated its 125th year of existencerecently ?
(A) Times of India
(B) Dainik Bhaskar
(C) Malayala Manorama
(D) Dainik Jagran
34. ‘Bahujana Hitaya, Bahujana Sukhaya’
the tag line of
(A) All India Radio
(B) Doordarshan
(C) Sri Lanka Broadcasting Corporation
(D) Tata Sky
35. Teletext services of Doordarshan –
INTEXT was introduced in
(A) August 1965
(B) January 1977
(C) August 1982
(D) November 1985
36. Which of the following states was NOT
a beneficiary of the world’s largest
domestic satellite project, SITE ?
(A) Karnataka
(B) Kerala
(C) Andhra Pradesh
(D) Madhya Pradesh
37. In which year was the Universal
Declaration of Human Rights approved
by the UN ?
(A) 1927
(B) 1946
(C) 1948
(D) 1933
Paper III 10 K-1414
������� Total Number of Pages : 24
38. ��5+���:7U�]������/ !�> 1����7t����
C7�����O7 �����(��(� :���7;��(,����$�%
(A) ������7M :�l
(B) [��E�
(C) ������D
(D) X7'��l
39. U7U7����fO74�����g�O7Q��71���* ��� ����
A�����"��[��W'��4�G�1��
(A) �a�7��
(B) �74�$(����(�1�E�M4����
(C) )c������4��
(D) C7 �(7-�E(�
40. N� �7�7��$4�i-��� (�1�4������"����7��� �
MSO !)�������V&��7E)�(�����
(�������4������ ����='+������"���D:��1����^
(A) i-��� (�1�4������ (�&(���c
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(C) i-��� (�1�4������"��5Z���4���$�&E���1���
(D) i-��� (�1�4������"��)�$�����-���M1�l ��(�E
41. ��'&�O7Q��7&4���O7Q��71����� ���/;��@
3�(�:77����(�-�3������:���1����̂
(A) 10%
(B) 20%
(C) 15%
(D) 25%
42. (�������4��������D��F1�0��"���O7Q��71����"�;�q���7���^
(A) ���4� .���'�M
(B) 7)���4����
(C) �4���U�(D) ��4��-���*)7��
43. >���3����1� 1�'������-�5+�����DEc����"��$�&��D:��74��1���
(A) �� ��ocE7�(B) ��'1M�(�7�9�)� 1��)� 1�7�
(C) ��� 1���7�
(D) 874�4��7�
44. 5Z����[� ���������"��A��(,���� ! q��� 1!�����74��1���
(A) 5Z����.�B���� (� ��
(B) 5Z������I3�M��� (� ��(C) 5Z����(7M����
(D) U��7' ���
45. f(775g�/ !�O7���������I1�M������Y-�3�=�4>WE���7��(A) p'��>��M��0
(B) p'��������4���
(C) ��-�(7G
(D) ��-���17
46. ASCI – //���r����-�����n7R�E�A�7��
(A) 87��&����O7Q��71�����'�Dc!��V���� :�G
(B) 87��&����O7Q��71�����'�Dc!��V���� ��4����
(C) 87��&����O7Q��7&���F��"1���� :�G
(D) 87��&����O7Q��71�����1������'�Dc!��V�����
K-1414 11 Paper III
������� Total Number of Pages : 24
38. Radio Deutsche Welle is an international
radio network from
(A) Netherlands
(B) Germany
(C) Romania
(D) France
39. ‘Jago Re’ ad campaign by Tata
popularized
(A) Feminism
(B) Duties of a citizen
(C) Girl Child
(D) Child Labour
40. The Multi-Systems Operator does the
following to supply TV signals to
subscribers
(A) Encodes TV signals
(B) Descrambles and Scrambles TV
signals
(C) Digitizes TV signals
(D) Plugs in TV signals
41. What commission do ad agencies get on
every insertion ?
(A) 10%
(B) 20%
(C) 15%
(D) 25%
42. The advertising of which of the followingproducts is banned ?
(A) Perfumes
(B) Automobiles
(C) Cigarettes
(D) Baby Food
43. Animation is a technique in which thevideo is produced ?
(A) As a whole
(B) Individually, step by step
(C) Continuously
(D) In parts
44. Digital zoom is a term used in referenceto
(A) Digital Audio editing
(B) Digital Video editing
(C) Digital cameras
(D) Teleprompter
45. The folk dance ‘Kavadi’ is devoted to
(A) Lord Ayyappa
(B) Lord Murugan
(C) Goddess Kali
(D) Goddess Sita
46. ASCI stands for
(A) Advertising Standards Council ofIndia
(B) Advertising Standard Agencies ofIndia
(C) Advertising Supreme Council ofIndia
(D) Advertising and Standard Code ofIndia
Paper III 12 K-1414
������� Total Number of Pages : 24
47. ��.�M���1������.�M����KL M�����4�����A��(,
�� ! q��
(A) �7��N7$��D4�E
(B) �� m7M37��a
(C) �����;�M���4��c
(D) ��S�M���-3��;�n
48. �D����3������&'(7��D.�M��(,��� ! q��� 1
)�i]��l��*+��4����1���"�����������"����51���^
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(D) ��=6c�*|'(7
49. -�5+���(7M������������ND 3��.�(�� ���
(A) �7 ��'1�A ����3��.�(�
(B) ���M��� [����7 ��'1�3��.�(�
(C) 1�������7 ��'1�3��.�(�
(D) �7�D��M��7 ��'1�3��.�(�
50. *��O�> ���
(A) ���=��O7=
(B) ��5+���O7=
(C) �����@���O7=
(D) ��5+���O��= 4�
51. ��"��2����� (A)� ��m7����/X�%/ %�7Q�4���
*4������ �7����5+��-�����B������!���7��%
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4���$�D���-���n�� �
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52. ��"��2�����(A)�����1�'(�1�E����.���E8�';�@���%
�,7�R�(R)���(�5���1���� �7��>�����*`E(�
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53. ��"��2�����(A)������D[��������D.�M��4�������
-;����)N��]����'87��k����1���%
�,7�R�(R)����D.�M��4���������'�7��74����-;���
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4���$�D���-���n�� �
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K-1414 13 Paper III
������� Total Number of Pages : 24
47. Mean and Median are terms related to
(A) Footpaths
(B) Statistics
(C) Character of a person
(D) Textual analysis
48. The Hutchins Commission gave its
report in connection to the press of
which country ?
(A) India
(B) USA
(C) Great Britain
(D) South Africa
49. ND Filter in a video camera means
(A) No density filter
(B) Neuringer density filter
(C) Neutral density filter
(D) Normal-density filter
50. RJ means
(A) Rookie Jockey
(B) Radio Jockey
(C) Rooster Jockey
(D) Radio Joking
51. Assertion (A) : Radio has changed its
face after the entry of private FM
channels.
Reason (R) : Radio has become the
prime medium of interest for the youth.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is
not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
52. Assertion (A) : Journalists are a
demoralized lot.
Reason (R) : They are not economically
sound because of the meager pay scales.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is
not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
53. Assertion (A) : Media content has a great
influence on the society.
Reason (R) : Media content only reflects
the interests of the society.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is
not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
Paper III 14 K-1414
������� Total Number of Pages : 24
54. ��"��2����� (A)� ���D���(�U@� �3�=�4�����87��&�����&'(����M������"��!�:��� ���D5%
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55. ��"��2�����(A)�����������"��(7 (,���'����1�7��D5(���� ��1� 1�'O7\���!)�����uM%
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4���$�D���-���n�� �
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(D) (R)���1�M�*����(A)�>��1�M
56. ��"��2�����(A)�����&'(7��� :�G�����$n7��(7$(7��E��E)�n���*.7����� ���� >�����"�D.�M����� :�G�D����$�&E��C�(��%
�,7�R�(R)����D.�M��4������� ������-;���4����� ���1���7��������$ �������'�7����F1����/���������%
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4���$�D���-���n�� �
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(D) (R)���1�M�*����(A)�>��1�M
57. ��"��2�����(A)���F��"1��p(�6c���4��c���@����1�����'����c�d(������7� ���������(,��--.�-3�B-�7M� ��4���������:��&������p(�6c������>����1+���(7��c%�,7�R� (R)� ��*���Y���p(�6co ��$ ����D1�'-3�B-�7M� ��4����� 4��c���@� � p(� 6c����"��:�! ���%(A) (A)���1����(R)�4����:�����1�M(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)
4���$�D���-���n�� �(C) (A)�>��1�M�*����(R)�(��:7�>��1�M(D) (R)���1�M�*����(A)�>��1�M
58. ��"��2�����(A)�����5+���/X�%/ %�7)�(�4�����/X�%5%r%�����"� � 3�(�:�7���� 20�$ ��� 26� (,d$��������$ ���>������(6�1�'(,�����7��7����J-��p�)��5(�7�������"��F1��Z��%�,7�R�(R)���/X�%5%r%�d$(����(7��E(�'������Y-��M1�����"����:��1���%(A) (A)���1����(R)�4����:�����1�M(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)
4���$�D���-���n�� �(C) (A)���1�M�*����(R)�>��1�M(D) (R)���1�M�*����(A)�>��1�M
59. ��"��2�����(A)����D.�M����� ��4�G4��7�D��M(6�1�'���[�����>�3�M(�1�A�������$ ���>����$c1������"����7(�$���1��%�,7�R� (R)���A ������ 4�������4�������� �����E;�@� � (6�1�'������� ��$c1�$� 1��!)�����~(L3� M�)� ���������>�3�M(�1�)?]�%(A) (A)���1����(R)�4����:�����1�M(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)
4���$�D���-���n�� �
(C) (A)���1�M�*����(R)�>��1�M
(D) (R)���1�M�*����(A)�>��1�M
K-1414 15 Paper III
������� Total Number of Pages : 24
54. Assertion (A) : Market forces subvertIndian Journalism.
Reason (R) : Indian media industryenjoys the patronage of powerfulcorporate institutions.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
55. Assertion (A) : Technologies areimportant in updating oneself.
Reason (R) : Convergence oftechnologies has decreased the digitaldivide.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
56. Assertion (A) : The Press Council’seffective functioning should be thebasis on which it should be convertedinto a Media Council.
Reason (R) : Since issues across themedia are similar, this sounds like agood proposition.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is false, (R) is also false
(D) (A) is false, but (R) is true
57. Assertion (A) : Quality of highereducation and reach is not uniformbecause of disparity in quality offeredby different universities.
Reason (R) : Online education is theonly way quality education can beoffered by universities.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is false, (R) is also false
(D) (A) is false, but (R) is true
58. Assertion (A) : The increase in FDI inFM radio channels from 20% to 26%will definitely give a fillip to the sectorby encouraging foreign investors.
Reason (R) : Increased FDI will resultin variety in programming.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
59. Assertion (A) : Media organizationsreject specialists since they needgeneralists.
Reason (R) : The age of convergencerequires one to be multi-skilled ratherthan be a specialist in just one field.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
Paper III 16 K-1414
������� Total Number of Pages : 24
60. ��"��2�����(A)���87��&�����D.�M��4�����7�E[�(���� 7��(,���7(�;��@��>������D5(�i@�%
�,7�R�(R)����D.�M��4������'.7��(7��E��E)�n������(7�oE��;����Q17��=����z�K���7q�%
(A) (A)���1����(R)�4����:�����1�M
(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)
4���$�D���-���n�� �
(C) (A)���1�M�*����(R)�>��1�M
(D) (R)���1�M�*����(A)�>��1�M
61. �7B1� 1�'wM��o�E������k:��4�:�D���N� ��?1�'4�����$�D�������H�����"��4�����&���
I) * �*�7
II) �7O7�)�$3�] ��'
III) ��� :���(�
IV) (7��D���������
(A) II, III, IV, I
(B) I, II, III, IV
(C) IV, I, III, II
(D) III, II, IV, I
62. �7�E[�(��C7 .��M�����'='+������$�D������H�����"��4�����&���
I) O7$4�G��������
II) +��[�
III) ��$�����-3��;�n
IV) Q���"H���-((A) I, II, III, IV(B) IV, III, II, I
(C) III, II, I, IV(D) II, III, IV, I
63. ����J������������(7c�4������$�D������H�����"��4�����&���
I) ����J�3�$���
II) 1��!��)�
III) :�U��Y��
IV) ��'�7���
(A) I, II, III, IV
(B) II, III, IV, I
(C) IV, II, III, I
(D) III, I, IV, II
64. �7B1� 17'wM�� 1�����7'�� 8�7���(���":�������&'(4�����$�D�������H�����"��4�����&���
I) (���":����'8�
II) �� ���(���(��7E�(�
III) -[��7H
IV) ��'O77H
(A) I, II, III, IV
(B) III, IV, II, I
(C) IV, III, I, II
(D) IV, III, II, I
65. ��$;�,$������'����c���'='+������$�D������H�����"��4�����&���
I) �DQ&
II) >���5(
III) ����o�(
IV) ��Iy�(���c
(A) I, II, III, IV
(B) I, II, IV, III
(C) I, III, II, IV
(D) IV, II, III, I
K-1414 17 Paper III
������� Total Number of Pages : 24
60. Assertion (A) : Indian media providesample space for public discourse.
Reason (R) : Corporate interests are atthe helm of media affairs.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
61. Identify the correct sequence of filmsreleased in the pre-independence era.
I) Alam Ara
II) Raja Harishchandra
III) Pundalik
IV) Kaliya Mardan
(A) II, III, IV, I
(B) I, II, III, IV
(C) IV, I, III, II
(D) III, II, IV, I
62. Identify the correct sequence in PublicRelations process.
I) Implementation
II) Planning
III) Environmental Analysis
IV) Feedback
(A) I, II, III, IV
(B) IV, III, II, I
(C) III, II, I, IV
(D) II, III, IV, I
63. Identify the correct sequence in theappearance of a news story.
I) Body
II) Headline
III) Dateline
IV) Lead
(A) I, II, III, IV
(B) II, III, IV, I
(C) IV, II, III, I
(D) III, I, IV, II
64. Identify the correct sequence of launchof Kannada newspapers in the post-independence period.
I) Kannada Prabha
II) Samyukta Karnataka
III) Vijayavani
IV) Prajavani
(A) I, II, III, IV
(B) III, IV, II, I
(C) IV, III, I, II
(D) IV, III, II, I
65. Identify the correct sequence in therevised concept of the diffusion process.
I) Information
II) Adoption
III) Persuasion
IV) Confirmation
(A) I, II, III, IV
(B) I, II, IV, III
(C) I, III, II, IV
(D) IV, II, III, I
Paper III 18 K-1414
������� Total Number of Pages : 24
66. ��i@� – I��� �4���i@��– II���"��)� ��!�#�$��
��IJ��– I ��IJ��– II
a) �D.�M���+��[� 1) ������(73
b) F:��4�� 2) (7 ���1���������
c) Z 4��� 3) F1��[(�
d) *�� v(����m7?1�' 4) ��5+��
a b c d
(A) 3 4 2 1
(B) 2 3 4 1
(C) 1 2 3 4
(D) 3 2 1 4
67. ��i@� – I��� �4���i@��– II���"��)� ��!�#�$��
��IJ��– I ��IJ��– II
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K-1414 19 Paper III
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66. Match List – I with List – II :
List – I List – II
a) Media Plan 1) Layout
b) Premium 2) Time and
space
c) Jingle 3) Incentive
d) Thumbnail 4) Radio
a b c d
(A) 3 4 2 1
(B) 2 3 4 1
(C) 1 2 3 4
(D) 3 2 1 4
67. Match List – I with List – II :
List – I List – II
a) V. Shantaram 1) Madras
United
Artistes
Corporation
b) Himanshu Rai 2) Wadia
Movietone
c) J.B.H. Wadia 3) Prabhat Film
Company
d) K. Subrahmanyam 4) Bombay
Talkies
a b c d
(A) 2 3 4 1
(B) 4 3 2 1
(C) 3 4 2 1
(D) 1 2 3 4
68. Match List – I with List – II :
List – I List – II
a) Open House 1) Public
Relations
b) Sales Promotion 2) Advertising
c) Online 3) Shopping
d) Classified 4) Marketing
a b c d
(A) 1 2 3 4
(B) 1 3 4 2
(C) 1 4 3 2
(D) 4 1 2 3
69. Match List – I with List – II :
List – I List – II
a) Adobe Audition 1) Desktop
publishing
b) Adobe Premiere 2) Photo
Manipulation
c) Adobe Photoshop 3) Audio editing
d) Adobe Indesign 4) Video editing
a b c d
(A) 3 4 2 1
(B) 4 2 1 3
(C) 1 2 3 4
(D) 2 1 3 4
Paper III 20 K-1414
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K-1414 21 Paper III
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70. Match List – I with List – II :
List – I List – II
a) Noise 1) Problems due to
differences
b) Barriers 2) Problems due to
disturbances
c) Semantics 3) The science of
meanings
d) Information 4) It is encoded
a b c d
(A) 1 2 3 4
(B) 2 1 3 4
(C) 2 1 4 3
(D) 4 3 2 1
Read the following passage carefully and
answer questions 71 to 75 :
Contrary to colonial and educated Bengali
expectations, the coming of the printing press
in Bengal actually made for an unprecedented
democratization of the printed word. Contrasted
with the past, when reading was limited
largely to the upper castes, and the scarcity
of manuscripts meant an even more limited
diffusion of literary ideas, the arrival of print
made for a much border social initiative and
participation in the production of literature.
Cheap printing techniques and growing literacy
figures among the less privileged sections
made for a booming market in the ‘small book’
trade. Publishing such works was less capital
intensive than intensive markets. Consequently,
these genres which were produced primarily
for people for, such ephemeral works carried
with them little regard for literary quality, and
thus defined contesting tastes within the world
of print. It was the demands and aspirations
of these reader groups that guided the
commercial book market at Battala and were
voiced in its productions.
Such approaches are useful for the Indian
situation. They help remind us that when print
arrived in India, earlier oral traditions held
sway in wider society. Availability of multiple
copies of the same work did not inevitably
prompt the demise of communal reading and
popular performances. Much of the printed
literature continued to be read aloud and
performed to collective audiences right
through into the twentieth century. In fact, in
many ways, the printed Bengali book was the
direct heir of the manuscript, and preserved
on many occasions its formats, genres, and
uses. Manuscript composition not only provided
the initial ingredients to the printing industry,
they themselves continued to flourish alongside
Paper III 22 K-1414
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71. ��u�������'(7��������'c��D.�M�����*4�������
(A) ��S�M���'��������"��A���"��-�&4�G�1��
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(C) d�����"���D:�� �
(D) ������(�4�����A��$ �7�����C7$�D����
72. !U7�7�������D��> 3�4������D�7�����"���W������̂
(A) P���4�����7Q1�M��� ����7p� 1
(B) ������(�4��������
(C) �����'c���4��c���@
(D) �����'c(,�(74����������!�7[�
73. ! 47G����������'1�7���������(������(���������������7������7�����
(A) F��"1��3'�H���-N7��� 1����
(B) �KL~(���� ��'�7��� ����� ��ocE�v��"1
(C) �7p]�D1�M�1� 1�'O7\����D1�'
(D) A������'! 7����KL~(���� ��'�7����1��c�(��
74. 4L$�-3�B�7R������1���� (�I;��� (���D�����$4/����7����� 3��.��7������M4������ ����A�7��
(A) *�(7 ��������'(��7���/�7���������(�4������">�����P��� �
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(C) >������� 3��.�������"���D:�� �
(D) >�����(7 0�(��(�I&4������"���D1�'�P������
75. ��u�������'(7���!���H4�����$n7�����(��$1���D����N�NE��D5�7J��̂
(A) 4L$�-3�B�7R���
(B) (�I;���(���D��
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(D) /�7���! 47G4����
K-1414 23 Paper III
������� Total Number of Pages : 24
for a long time. Quite typically, most of the
writing of the period neither belongs to a
residual orality nor to high literacy but to an
‘intermediate orality’ that successfully evaded
the closures of print.
The study of ways in which various reader
groups used print also helps us modify
another set of emphases in recent discussion
on colonial literature. Gauri Viswanathan and
Krishna Kumar argue that school book literature
played a unique role in producing and
maintaining the structures of domination in
colonial India. However, neither has explored
the reception of these ideologies among Indian
readers themselves. Analysing readership and
audience for the new print literature, and the
ways in which this world understood and used
printed texts are important for challenging
ideas of passive reception.
71. According to the passage, the arrival of
the printing press
(A) Further limited access to texts
(B) Democratised the printed word
(C) Did nothing
(D) Made books expensive
72. What factors guided the market atBattala ?
(A) Literary sensibilities of the readers
(B) Price of the books
(C) Quality of printing
(D) Supply of paper for printing
73. The printed book in Bengali was a direct
heir of
(A) To elite educated
(B) A complete divergence from oral
traditions
(C) Just technology from the West
(D) Residual strong oral traditions
74. One of the problems with the researchby Gauri Vishwanathan and Krishna
Kumar was that
(A) They did not read all the books
printed during those times
(B) They assumed readers to be passive
(C) They did not research at all
(D) They read only fictional works
75. According to the passage who discussed
the efficacy of the written text ?
(A) Gauri Vishwanathan
(B) Krishna Kumar
(C) Roger Chartier
(D) All Bengalis
Paper III 24 K-1414
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