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For a digital Support in an aging society…
IBM MobileFirst for iOS
Jörn Skerswetat - Sales Leader IBM Mobile Solutions SwitzerlandManuel Casanova - Sales Assistant IBM Mobile Solutions
„We believe we can change the
life of elder people“
Economic pressure ofaging Population
Demographic changes: The Society
“Aging in Place” trend
Demographic changes: The individual
Personal needs are unmet by health and social systems
missing social engagementand family communication
Service providers are looking for new waysto offer services
Elder ServicesHospitality
Insurers
Other Gov’t Services
Why industries are moving toward it?- Revenue diversification- Cost avoidance- Social mission- Competitive edge
UtilitiesOther
CommercialProviders
Retailers
Postal Systems
Health ServicesFinance Services
Aging
What did we do?
…a Platform serving elderly People and their families
Our Vision is….
Our Goal is to enable….
… aging at Home with high quality of life
Our Value Proposition:
Access to ...- Communication- Monitoring- Community and social- Programs- Support Services- Medical Services
Where it began: IBM Tokyo Research Labs
Seniors and mobile devices
Accessibility requirements
Analog vs. digital familiarity
Expectations of technology
Eyes @40Range of sight declines
Muscles @40All of us lose muscle and gain fat
Eyes @40Range of sight declines
Ears @60Hearing loss accelerates
Muscles @40All of us lose muscle and gain fat
Eyes @40Range of sight declines
Brain @70Cognitive decline accelerates
Ears @60Hearing loss accelerates
Muscles @40All of us lose muscle and gain fat
Eyes @40Range of sight declines
Devices with physical buttons are familiar for seniors, but the capability is
low
Tablets are a better method for services…
… We have a solution…
Elder at Home
Elder Support
ElderAdvocate
..Where it works..
Japan
Why Japan?
Year 201023% of Japan Population were over 65 years old
In 2040more 36% will be over 65 years old
Year 201023% of Japan Population were over 65 years old
In the Westthe elderly Population makes around 20% in 2040
In 2040more 36% will be over 65 years old
Year 201023% of Japan Population were over 65 years old
IBM and Apple offering new opportunities
Demonstration
What is the Benefit for Japan Post in working with Apple + IBM
Each partner brings distinctive and proprietarycapabilities to enable the service
ContextConvenienceLocation
Accelerometer
Compass
Gyroscope
CameraBluetooth
Microphone
CarPlay
CloudKit
MapKit
Localization
HealthKit
iBeacons
Indoor Positioning
Touch ID
WatchKitHomeKit
ResearchKit
Apple Pay Calendar
Contacts
Reminders
Photos
AirPlay
AirPrint
Push Notifications
App Extensions
Accessibility
Wallet
Adaptive UI
Auto Layout
Multitasking
Dynamic Text San Francisco Font
SceneKit
Iconography
UIKit
Debug Gauges
Xcode
Responsive UI
Frameworks
Metal Swift
Network Optimization
Gestures
On Demand Resources
Single Sign-on
Offline Data
App Thinning
ExperienceLocation
Accelerometer
Compass
Gyroscope
Microphone
CarPlay
CloudKit
Localization
HealthKit
iBeacons
Indoor Positioning
Touch ID
ResearchKit
Apple Pay Calendar
Reminders
AirPlay
AirPrint
Push Notifications
App Extensions
Accessibility
Wallet
Adaptive UI
Auto Layout
Multitasking
Dynamic Text San Francisco Font
SceneKit
Iconography
UIKit
Debug Gauges
Responsive UI
Frameworks
Metal Swift
Gestures
On Demand Resources
Single Sign-on App Thinning
CameraBluetooth MapKit WatchKitHomeKitContacts Photos XcodeOffline Data
ConvenienceNetwork Optimization
Location
Accelerometer
Compass
Gyroscope
Microphone
CarPlay
CloudKit
Localization
HealthKit
iBeacons
Indoor Positioning
Touch ID
ResearchKit
Apple Pay Calendar
Reminders
AirPlay
AirPrint
Push Notifications
App Extensions
Accessibility
Wallet
Adaptive UI
Auto Layout
Multitasking
Dynamic Text San Francisco Font
SceneKit
Iconography
UIKit
Debug Gauges
Responsive UI
Frameworks
Metal Swift
Gestures
On Demand Resources
Single Sign-on App Thinning
CameraBluetooth MapKit WatchKitHomeKitContacts Photos XcodeOffline Data
ExperienceNetwork Optimization
The Best Technology for the Job
Apps Powered by Analytics
Made for the mobile experience
Intuitive and easy to interpret
Personalized, relevant, accurate, fast
Enabling decisions and insights in the most critical moments
∑ rN
2i(θ)
i=1
Apps Industries
One Partnership to Transform Your Enterprise
Prebuilt apps
App enhancements
Accelerated integration
Solutions
iPhone, iPad, Mac, Apple Watch
Global procurement
IBM Global FinanceGlobal Asset Recovery Services
Apple Device Enrollment Program
Devices
Mobile device management
AppleCare for Enterprise
IBM Upgrade Service for iOS 9
Lifecycle Services
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