Build a MobileFirst Agenda - IBM Mobile Enterprise

© 2013 IBM Corporation

First

IBM MobileFirst Build a mobile enterprise agenda

Ed Brill Director, IBM MobileFirst @edbrill

© 2013 IBM Corporation 2 #ibmmobile

Mobile Adoption Continues to Explode

5.6 Billion

Personal Devices Sold

1 Trillion Connected

Devices

41% CAGR Wearable Wireless Devices

2013 2014 2015


Mobile Is Changing Interactions Across Industries

Mobile banking transactions grew at

138% CAGR from 0.3B in 2008 to 9.4B in 2012

25% of all online search for travel comes from a mobile device

1/3 of US citizens access federal government website by logging in from phones or tablets


And Ultimately Changing How Individuals Are Getting Things Done

62% use devices for work related email

47% use devices to read and write docs

41% use devices to access work related apps


! Developing apps that integrate with information across the enterprise ! Infrastructure complexity from multiple device platforms ! Unique mobile requirements for employees/workers

! Clients operate in a “4 screen” world ! New process and business designs required for transformation

opportunities ! Rapid and disruptive innovation shortening time to value requirements

These Trends Bring Business and IT Challenges

! Protection of privacy and confidential information ! Policies for client-owned smartphones and tablets ! Visibility, security and management of mobile platform requirements

Business & IT Changes

Privacy & Security

Integration


The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders

Read the report: http://ibm.co/ibvmobile

The study represents 601 mobile strategy experts 1Research was conducted by IBV and Oxford Economics in 1Q13

Industry

Banking 58 Travel and Transportation 54 Automotive 50 Government 50 Healthcare 50 Insurance 50 Telecom 50 Retail 50 Manufacturing 38 Other 51

Market

Mature

50% Growth

50%

Survey Respondent by


What constitutes a mobile strategy leader?

Source: Institute for Business Value, Mobile Enterprise Study

Is aligned to areas where mobile can fundamentally change business processes and models to generate new revenue streams, lower costs or redefine the organization’s role in the value chain DELIBERATE

Has designed to leverage common technology tools, partnerships, platforms and development resources across business units RESOURCEFUL

Has an established governance structure for mobile initiatives that involves all relevant stakeholders, including LoB, IT, HR and Marketing COLLABORATIVE

Takes into account both external as well as internal initiatives THOROUGH

Ensures that business cases take into consideration both direct costs as well as benefits that accrue in areas not directly bearing the cost of the initiative FINANCIALLY-SAVVY


They use mobile to fundamentally TRANSFORM the way they do business 4

They use insights to ENGAGE their customers wherever they are 3

They BUILD apps that unlock core business knowledge for mobile uses 1

They secure and manage the mobile enterprise to OPTIMIZE performance 2

The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently


Those indicating that they excel at integrating existing systems with mobile

63% vs

34%

Mobile Strategy Leaders

All Others

Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app. Chief Architect, Travel services company


Those indicating that they are effective at addressing mobile data security issues

90% vs

55%


All Others

Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive


Those indicating that they are effective at taking action based on mobile data

73% 36%


All Others

vs

Make sure the voice of the customer is heard by the engineer Senior Advisor, Consumer Electronics company


Those indicating that mobile is fundamentally changing the way their organization does business

81% vs

39%


All Others

If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline. Head of Group Digital Deployment, Banking


Develop and run mobile applications

The Mobile First Enterprise Sets An Agenda to…

Integrate mobile into the fabric of the organization

Connect with customers in context

Create new value at the moment of awareness

BUILD

OPTIMIZE

ENGAGE

TRANSFORM


Connect with customers

in context

Engage

Backed by these findings we have identified a 4 part strategic approach to helping our clients put their businesses in motion


Develop and run applications


Transform

Build

Optimize


Solution Using the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms.

Benefits Reduces multiplatform development costs by 60 percent when developing for five platforms

Challenges Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees

Rohde & Schwarz cuts mobile development costs by 60 percent. The IBM Worklight platform facilitates rapid mobile application development

Develop and run applications


Challenges The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.

Kochi Medical School Hospital improves care quality while cutting costs using Mobile Enterprise Services

Benefits Lower per-device expense helps reduce maintenance costs and equip a larger pool of employees.

Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices.

Solution IBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.



Challenges NS Shopping currently sells its merchandise via television, catalogues and online, missing out on significant opportunity from a broadening set of sales channels where consumers are actively connecting with retailers.

Benefits NS Shopping developers are able to expedite the application development lifecycle and quickly deliver valuable mobile services to customers, thus improving customer satisfaction.

NS Shopping selects IBM to transform customer experience with Mobile and Analytics Technologies

Solution IBM's MobileFirst Platform enables NS Shopping to uncover data insights about individual consumer preferences while developing mobile applications to deliver a consistent, connected customer experience across multiple devices.

Connect with customers in context


Ford Motor Co. enables mobile user experience with M2M technologies


Challenges Increasingly sophisticated mobile technologies continues to raise the bar on drivers’ expectations for their vehicles and their driving experience. Ford needed to provide its customers with safer, simpler ways to connect with in-vehicle technologies and their digital lives. "

Benefits Ford improved tracking of maintenance issues and vehicle owner behaviors and increased customer satisfaction by enabling vehicles to self-diagnose and report incipient maintenance issues

Solution Ford implemented IBM WebSphere software, which helps enable the company to build, manage the mobility functions that enhances the mobile experience for the customers and increase the service predictability

First


Industry Solutions

IBM & Partner Applications

Banking! Insurance! Transport! Telecom! Government!Retail! Healthcare! Automotive!

Application & Data Platform

Stra

tegy

& D

esig

n Se

rvic

es

Cloud & Managed Services

Devices! Network! Servers!

Developm

ent & Integration Services

Management Analytics Security

Offering Portfolio

First


Scan & Certify!

Instrument!

Test!

Integrate!Obtain Insight!

Manage!

Deploy!

Design & Develop!

The IBM Mobile Application Development Lifecycle

First


Gartner'does'not'endorse'any'vendor,'product'or'service'depicted'in'its'research'publica5ons,'and'does'not'advise'technology'users'to'select'only'those'vendors'with'the'highest'ra5ngs.'Gartner'research'publica5ons'consist'of'the'opinions'of'Gartner's'research'organiza5on'and'should'not'be'construed'as'statements'of'fact.'Gartner'disclaims'all'warran5es,'expressed'or'implied,'with'respect'to'this'research,'including'any'warran5es'of'merchantability'or'fitness'for'a'par5cular'purpose'

Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen

Aug 7, 2013''

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms

�As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.�

First


1! Download the IBV mobile study: http://ibm.co/ibvmobile!

Join the conversation and learn more: •  www.ibm.com/mobilefirst •  twitter.com/IBMMobile (# IBMMobile) •  facebook.com/IBMMobile

2!3!

Three Ways to Engage with IBM MobileFirst

Sign up for a free Mobile Agenda [email protected]!

Technology

Build a MobileFirst Agenda - IBM Mobile Enterprise