of the Evolution of Mobile

How mobility is impacting your corporate culture, process and

access to resources

Rainer Pirker IBM MobileFirst Business Unit Executive

Central & Eastern Europe

@RainerPirker

Market shifts in the digital economy

2014 2016 2018

(2014) 60% of large companies used 3 or fewer mobile apps1

The number of custom mobile

apps will double compared to 20142

The number of enterprise mobile apps is expected

to quadruple3

More than half of b2e apps will be created by the enterprise6

85% of companies have a mobile backlog of up

to 20 app4

Mobile app development will out number PC projects 4:15

4

Mobilize IBM’s sellers *!Rolling out more than 40.000 iPads *!Mobile Sales Experience Program *!More than 270 internal app *!

Protect  and  manage  the  mobile  infrastructure  to  op4mize  

performance  

Build  and  deploy  mobile  

applica4ons  efficiently  

Engage  customers in context by

leveraging mobile insights

Transform  the value chain to drive

growth and ROI

IBM MobileFirst can help organizations evolve their mobile strategies

Accelerate business transformation *!Minimize the risks *!Connect with systems of records *!Customer insight *!

Mobile  for    the  Enterprise  

MobileFirst for iOS, will deliver +100 Enterprise apps *!MobileFirst plaform for iOS, premiere developer experience for enterprise integration *!

Apple Care for enterprise with ticket resolution time *!MobileFirst supply and management *!

Three ways to engage with IBM MobileFirst

Download the IBV mobile study: http://ibm.co/ibvmobile *!For information on mobile products, services & use cases visit ibm.com/mobilefirst *!Work with an IBM sales rep to schedule a mobile agenda workshop or to visit a MobileFirst studio *!

Rainer Pirker IBM MobileFirst Business Unit Executive

Central & Eastern Europe

@RainerPirker