View
16
Download
0
Category
Preview:
Citation preview
FINAL EXAM REVIEWMKT 5125 FALL 1 2015
CHAPTER 12 Growth strategies Leader and challenger strategies
CHAPTER 13 Product levels Types of goods Product differentiation Product classifications
CHAPTER 14 Characteristics of services 5 determinents of service quality
CHAPTER 15 Market testing Stages of Product development CHAPTER 16 Psychology of pricing Steps in determining price Pricing strategies Demand Auctions
CHAPTER 17 Push and pull strategies Channel levels 3 types of distribution
CHAPTER 19 Types of marketing communication Response hierarchy models Characteristics of the marketing communications mix
CHAPTER 20 Reach, frequency and impact Advantages and disadvantages of TV and radio Measuring ad impact
CHAPTER 21 4 Categories of online marketing Online options Word of Mouth Apps
CHAPTER 22 Advantages of direct mail Call centers Why develop customer databases
Recommended