Facebook frontier 4 final

Leveraging Pages for Social

Exchanges

Joseph Heinl ethology | Influence Through

Intelligencejoseph.heinl@ethology.com

Facebook Footprint 1BFB

Your Page is Mission Control

www.facebook.com/compan

y

Why Consumers “Like”?

Facebook 4 Steps to Business Success

BUILD CONNECT ENGAGE INFLUENCE

Integration Flow within Facebook Ecosystem

ethology.com

Steps Frequently Taken

BUILD CONNECT PROMOTE ?!?!

Know Your Fans

identify the demographics of fan base how & why did they become fans?what content & messaging engages? who are the true influencers?

Insights

determine what content resonates best with fans

optimize conversational calendar & post times

recognize vital role in integrated marketing strategy

Page Insight Analytics

Balanced Multilayered Ecosystem at Work

ethology.com

Learn From Other Brands Success

http://www.facebook-successstories.com

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Joseph Heinl ethology | Influence Through

Intelligencejoseph.heinl@ethology.com

Thank You!