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Leveraging Pages for Social Exchanges Joseph Heinl ethology | Influence Through Intelligence [email protected]

Facebook frontier 4 final

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Joseph heinl's Facebook Frontier presentation from Explore Orange Co. 2012

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Page 1: Facebook frontier 4 final

Leveraging Pages for Social

Exchanges

Joseph Heinl ethology | Influence Through

[email protected]

Page 2: Facebook frontier 4 final

Facebook Footprint 1BFB

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Your Page is Mission Control

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www.facebook.com/compan

y

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Why Consumers “Like”?

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Facebook 4 Steps to Business Success

BUILD CONNECT ENGAGE INFLUENCE

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Integration Flow within Facebook Ecosystem

ethology.com

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Steps Frequently Taken

BUILD CONNECT PROMOTE ?!?!

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Know Your Fans

identify the demographics of fan base how & why did they become fans?what content & messaging engages? who are the true influencers?

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Insights

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determine what content resonates best with fans

optimize conversational calendar & post times

recognize vital role in integrated marketing strategy

Page Insight Analytics

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Balanced Multilayered Ecosystem at Work

ethology.com

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Learn From Other Brands Success

http://www.facebook-successstories.com

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Joseph Heinl ethology | Influence Through

[email protected]

Thank You!