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Joseph heinl's Facebook Frontier presentation from Explore Orange Co. 2012
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Facebook Footprint 1BFB
Your Page is Mission Control
www.facebook.com/compan
y
Why Consumers “Like”?
Facebook 4 Steps to Business Success
BUILD CONNECT ENGAGE INFLUENCE
Integration Flow within Facebook Ecosystem
ethology.com
Steps Frequently Taken
BUILD CONNECT PROMOTE ?!?!
Know Your Fans
identify the demographics of fan base how & why did they become fans?what content & messaging engages? who are the true influencers?
Insights
determine what content resonates best with fans
optimize conversational calendar & post times
recognize vital role in integrated marketing strategy
Page Insight Analytics
Balanced Multilayered Ecosystem at Work
ethology.com
Learn From Other Brands Success
http://www.facebook-successstories.com