Facebook 101 for Business

Capital Region

Online Marketing: Facebook 101 for Business

Presented by: Threesides Marketing

Housekeeping

RDA Southern Inland Region

Key Initiatives• South East Region of Renewable

Energy Excellence• Regional Sponsored Migration

Scheme• Southern NSW Harvest Association• Capital Region Digital Enterprise

Program 

How We Can Help You• Access to government programs• Advice and training• Sourcing skilled labour• Grants - support and data• Networks and contacts

Find out More

Richard EversonProject OfficerMob. 0427 27 27 54richard@rdasi.org.au www.rdasi.org.au

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

What can we achieve today?

Inspire

Direct

Inform

Learning outcomes

1. Identify ways to build your audience and keep up with creating content on Facebook

2. Understand simple ways to run competitions and build a database

3. Know how to connect with other businesses on Facebook

4. Understand the basics of Facebook advertising

Where does SOCIAL fit in your online marketing?

Online marketing Strategy

Website

Exposure / Listings

Links / connection

sSearch Engines

SEO/SEM

Conversion / Sales

Direct marketing

Social Media

Businesses with social media presence

Social networks used by business

How often do you update your social media sites?

Get started in Facebook for

business

Timeline

Cover page

Profile photo

Publisher / composer

Posts

Apps

About us

Help (www.facebook.com/help)

Anatomy of a facebook page >

New format

Facebook for Business

(not for personal use)

Business vs Personal Profiles

How to do it

Setup personal account

Use it to setup business page

Log into personal page to manage business page

Post as the page or as yourself

What you can use Facebook for?

10 smart uses for social media

1. News, updates and information

2. Competitions3. Offers and sales

promotions4. Behind the scenes5. Event information

6. Research7. Advertising

8. Customer service and feedback

9. Product Development10. Open 24/7

1. News, updates and information

2. Competitions

3. Offers and sale promotions

4. Behind the scenes

5. Event information

6. Research

7. Advertising

8. Customer service and

feedback

9. Product Development

10. Open 24/7

Responding to comments

Will I get flooded with comments on

my facebook?Will the complainers find a new outlet?

Type of issue Response

Straight Problems –issue with your product or service and person has laid out exactly what went wrong.

Respond directly and quickly

Constructive Criticism - when the comment comes with a suggestion attached.

Respond and take on board

Merited Attack –Essentially, you or your company did something wrong, and someone is angry.

Respond , follow up, move offline if necessary

Trolling/Spam –no valid reason for being angry at you

Ignore, block, ban

Negative response options

Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/

What should I be spending?

Budget - $$Time – How much time can

you afford to spend

the how much question…

Question: Where can you spend $

$ in Facebook?

1. Facebook ads / Promoted posts

2. Account setup / customisation

3. Custom Pages / Third Party app costs

4. Planning and strategy

5. Training

6. Community Management

7. Developing content – photo / video

8. Website integration

9. Competitions

10. Reporting tools and analysis

Where to spend $$ in Facebook

Creating Content +

Engagement

Photos

Videos

Questions

Quick Answers

Insights

Attention + to feel special

Light entertainment

Seeing other people

Finding out more about you

Facebook fans love >

Updates and links

Photos

Events

People

Offers and specials

Incentives & Competitions

Customer Feedback

The social media content pie

Conversational / Content

Calendar

Things to avoid

1. Selling in every post

2. Negativity

3. Slow responses

4. Asking questions without replying

5. Over posting

6. Talking about yourself

7. Not setting a time budget

8. Fake answers

Things to avoid

Facebook Advertising

1. Facebook ads2. Promoted Posts3. Sponsored Stories4. Facebook Offers

Advertising Platforms

www.facebook.com/ads/manage

Managing &Evaluating

Facebook insights – your #1 tool

www.analytics.google.com

Market your marketing

Market your marketing

1. Look for influential individuals who will help get the word out.

2. Personally invite members via email

3. Promote in offline channels (Print / onsite)

4. Promote in online channels (web / email)

5. Build relationships with other businesses through follows, likes, shares, cross promotions

Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…!

What sucks about facebook

Have fun and create a good

habit

1. Commitment2. Engagement3. Light Analysis

Facebook 3 keys to success

Facebooks’ ‘Facebook for business’ Facebook business page

https://www.facebook.com/marketingAPAC

Next steps

1. Put together your image shot list

2. Get your content in order and organised

3. Sort out your links and downloads

4. Look into video

5. Get your launch checklist together

6. Starting thinking about marketing your site

Workshops and Consultations

Workshops– Series of 17 workshop topics over the next 12

months– Free sessions – subsidised by federal government –

in Queanbeyan and across the region

Digital Consultations– Face-to-face in your business– Develop and digital business plan– Identify 3 get started now actions– Help you start in the right digital direction

Workshop feedback

https://forms.communications.gov.au/enterprisegroupfeedback

Verification word: dog

Stay in touch

Website:

www.crde.com.au

Call the office:

62970933

Stay on our email list

Tell a friend!