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Facebook is the most used social media platform in Australia and has become an important tool for business to reach out to and connect with customers. But how do you build an audience, keep up with creating content, effectively run competitions and create an online brand worth liking. This hands on workshop will answer all of these questions and leave you with a Facebook tool kit that you can use to market your business straight away. Workshop topics will include: - Setting up a Facebook Business page - Customising your Facebook page and timeline - Building and connecting with audiences - Using Facebook for customer service - The What, How and When of facebook conversations - How to run a competition and build a database - Connecting with other businesses on Facebook - Facebook advertising campaigns This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
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Capital Region
Online Marketing: Facebook 101 for Business
Presented by: Threesides Marketing
Housekeeping
RDA Southern Inland Region
Key Initiatives• South East Region of Renewable
Energy Excellence• Regional Sponsored Migration
Scheme• Southern NSW Harvest Association• Capital Region Digital Enterprise
Program
How We Can Help You• Access to government programs• Advice and training• Sourcing skilled labour• Grants - support and data• Networks and contacts
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
What can we achieve today?
Inspire
Direct
Inform
Learning outcomes
1. Identify ways to build your audience and keep up with creating content on Facebook
2. Understand simple ways to run competitions and build a database
3. Know how to connect with other businesses on Facebook
4. Understand the basics of Facebook advertising
Where does SOCIAL fit in your online marketing?
Online marketing Strategy
Website
Exposure / Listings
Links / connection
sSearch Engines
SEO/SEM
Conversion / Sales
Direct marketing
Social Media
Businesses with social media presence
Social networks used by business
How often do you update your social media sites?
Get started in Facebook for
business
Timeline
Cover page
Profile photo
Publisher / composer
Posts
Apps
About us
Help (www.facebook.com/help)
Anatomy of a facebook page >
New format
Facebook for Business
(not for personal use)
Business vs Personal Profiles
How to do it
Setup personal account
Use it to setup business page
Log into personal page to manage business page
Post as the page or as yourself
What you can use Facebook for?
10 smart uses for social media
1. News, updates and information
2. Competitions3. Offers and sales
promotions4. Behind the scenes5. Event information
6. Research7. Advertising
8. Customer service and feedback
9. Product Development10. Open 24/7
1. News, updates and information
2. Competitions
3. Offers and sale promotions
4. Behind the scenes
5. Event information
6. Research
7. Advertising
8. Customer service and
feedback
9. Product Development
10. Open 24/7
Responding to comments
Will I get flooded with comments on
my facebook?Will the complainers find a new outlet?
Type of issue Response
Straight Problems –issue with your product or service and person has laid out exactly what went wrong.
Respond directly and quickly
Constructive Criticism - when the comment comes with a suggestion attached.
Respond and take on board
Merited Attack –Essentially, you or your company did something wrong, and someone is angry.
Respond , follow up, move offline if necessary
Trolling/Spam –no valid reason for being angry at you
Ignore, block, ban
Negative response options
Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
What should I be spending?
Budget - $$Time – How much time can
you afford to spend
the how much question…
Question: Where can you spend $
$ in Facebook?
1. Facebook ads / Promoted posts
2. Account setup / customisation
3. Custom Pages / Third Party app costs
4. Planning and strategy
5. Training
6. Community Management
7. Developing content – photo / video
8. Website integration
9. Competitions
10. Reporting tools and analysis
Where to spend $$ in Facebook
Creating Content +
Engagement
Photos
Videos
Questions
Quick Answers
Insights
Attention + to feel special
Light entertainment
Seeing other people
Finding out more about you
Facebook fans love >
Updates and links
Photos
Events
People
Offers and specials
Incentives & Competitions
Customer Feedback
The social media content pie
Conversational / Content
Calendar
Things to avoid
1. Selling in every post
2. Negativity
3. Slow responses
4. Asking questions without replying
5. Over posting
6. Talking about yourself
7. Not setting a time budget
8. Fake answers
Things to avoid
Facebook Advertising
1. Facebook ads2. Promoted Posts3. Sponsored Stories4. Facebook Offers
Advertising Platforms
www.facebook.com/ads/manage
Managing &Evaluating
Facebook insights – your #1 tool
www.analytics.google.com
Market your marketing
Market your marketing
1. Look for influential individuals who will help get the word out.
2. Personally invite members via email
3. Promote in offline channels (Print / onsite)
4. Promote in online channels (web / email)
5. Build relationships with other businesses through follows, likes, shares, cross promotions
Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…!
What sucks about facebook
Have fun and create a good
habit
1. Commitment2. Engagement3. Light Analysis
Facebook 3 keys to success
Facebooks’ ‘Facebook for business’ Facebook business page
https://www.facebook.com/marketingAPAC
Next steps
1. Put together your image shot list
2. Get your content in order and organised
3. Sort out your links and downloads
4. Look into video
5. Get your launch checklist together
6. Starting thinking about marketing your site
Workshops and Consultations
Workshops– Series of 17 workshop topics over the next 12
months– Free sessions – subsidised by federal government –
in Queanbeyan and across the region
Digital Consultations– Face-to-face in your business– Develop and digital business plan– Identify 3 get started now actions– Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/enterprisegroupfeedback
Verification word: dog
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
