Facebook for Business 101

Objective: To use Facebook effectively as a marketing tool for your business.

http://slidesha.re/facebook-for-business-101

Overviewo Why Facebook?o What do you want Facebook to do for your business?o Privacy?o Fan Page Creation and Management o Facebook Best Practices and Assignments

Why Facebook?

Why Facebook?

What do you want from Facebook?

What do you want from Facebook?

Interaction?

What do you want from Facebook?

What do you want from Facebook?

What do you want from Facebook?

Brand & Reputation Management?

What about Facebook Privacy?

Let’s show you!

Facebook Fan Pages!

What do they need to be successful?

Facebook Fan Pages!

Friendly Usernamehttps://www.facebook.com/pages/whatever-page/136352309724437

Vs.

https://www.facebook.com/keep.clogging.strong

Facebook Fan Pages!

Friendly Username

How do I get that?1. 25+ Fans

Facebook Fan Pages!

Friendly Username

How do I get that?2. http://www.facebook.com/username

Facebook Best Practices

When is the best time to post to Facebook?

Facebook Best PracticesWhen is the best time to post to Facebook?

Facebook Best Practices

How many times should I post per day?

Facebook Best PracticesHow many times should I post per day?

“…frequent posting increases interaction.”

“…unsubscribe rates go up after three posts per day, they level off at higher frequencies.”

Facebook Best Practices

What are the best typesof posts?

Facebook Best Practices

What are the best typesof posts?

Assignments- Set up a Facebook Fan Page: http://www.facebook.com/pages

- Invite your friends to join the Fan Page

- Direct Message people to have them like the page and share it

- When you find other pages that share your target audience, send active members of that page a direct message inviting them to Like your page

- Create some things you can give away: products, services, etc. and have a contest

- Dedicate at least 1 hour per week to managing this part of your business

- If you don’t have that time, buy the Professional version of Social Oomph and you can schedule Facebook Fan Page updates: http://bit.ly/so-oomph

Need More Help?- Follow Moller Marketing on Facebook: http://www.facebook.com/MollerMarketing

- Follow Moller Marketing on Twitter: http://www.twitter.com/mollermarketing

- Buy our 90 page Ebook – Use Promo Code “WEBINAR” to save 15%

- Contact Moller Marketing directly for a Free Consultation

http://mollermarketing.com/contact-moller-marketing