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Episerver
Episerver Product StrategyJames NorwoodExecutive Vice President Strategy and CMO
2018
Episerver 2
No Blockchain or crypto currencies
No wearables or virtual assistants
No tablets, digital signage or beacons
No smart devices or cell phones
No personal computers
No calculators
No digital watches or digital music
No digital anything really…Episerver
“We’re always waking
up wondering, how can
we make that customer
say, “wow”?Jeff Bezos
Episerver
Purchase once
a month
Purchase every
week
Dissuaded by
poor content
Reimagining Commerce
Source: Walker Sands survey of 4,000 globally for Episerver, March 2018
63% 23% 95%
Episerver
Audience Quick PollWhat is your usual primary purpose for visiting a brands
website or mobile app for the first time?
1. Searching for a product or service
2. Comparing prices or other variables between brands
3. Making a purchase
4. Locating a branch, store, dealer or office
Episerver
Episerver
Digital Transformation
is Now Mainstream
Episerver
“Our challenge is creating vast digital
change on a short timescale;
disrupting our sector without
disrupting our current high service
levels to our customers.”
CMO, Energy & Utilities, UK
12
60% YoY revenue
uplift during
Black Friday
weekend
31% increase in
GMV during
Holidays
75% YoY revenue
uplift during
January
Sales
68% 2017 retail
growth
attributable
to online
Digital Dexterity
Episerver
“We orchestrate customer journeys
that embrace the shift to digital but
recognize the importance of
interaction with humans in critical
moments of truth.”
CMO, Financial Services, APAC
Episerver
Security and Compliance
Episerver
Quality over Quantity14 Days 14 Hours 14 Minutes to GDPR
Episerver
Path to Personalization
Sources: Personalization programs increase leading companies’ revenues by 6%-10%, BCG 2017
Walker Sands global survey for Episerver of 4,000 consumers, 2018
Mulesoft Connectivity Benchmark Report of 650 IT execs 2018
Comfortable sharing
our information
Episerver
87%
Shift in revenue to
15% of companies
$800B2018 cost of
integrating systems
$800B
Episerver
Elevating the Customer Experience
Cu
sto
me
r E
xpe
rie
nce
Ma
turi
ty
Organizations Digital Maturity
Digital ExperiencePlatformEpiserver Digital Experience Cloud
IndividualizedContentCMS, CDP, Customer Journey
Analytics, AI-based Content
Personalization
IntelligentCampaignsOmnichannel Campaigns,
Event Triggering, CDP,
Customer Journey Analytics
Experience-DrivenCommerceCommerce, CMS, Event Triggering,
CDP, Customer Journey Analytics,
AI-based Personalization
Digital CatalogCMS
Marketing
Automation
Transactional
Commerce
AI-Based
Personalization
Customer Journey
Analytics
Customer Data
Platform (CDP)
Event Triggering
Website
Enterprise
Search
Smart
Personalization
Digital Commerce,
Campaign and CMS
Event Triggers
and Email
A/B Testing &
Optimization
Behavioral Site
Search
Episerver
Episerver Digital Experience Cloud™ Platform
Cloud
Infrastructure
Data Management
Platform
AI Layer
Development
Environment
Application
Services
Episerver
CMS
Episerver
Commerce
Episerver
Social
Episerver
Campaign
Predictive
Analytics
Machine Learning
& Event Triggering
HDInsight
& Data Lake
Campaign Customer ClickstreamCatalogContent
Behavioral
Science
Episerver
Personalization
Cosmos DB Application Insights
REST API De-Coupled HybridCoupled
Episerver
Analytics
Irresistibly Personalized
Seamless Journey
Customer Obsessed
Inspirational Experiences
Exclusive Expertise
Mobile and IoT First
Episerver
Thank YouWelcome to the Conference
2018
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